If you live in Atlanta or you’re visiting on a match day, you’ll see the Atlanta United logo everywhere—on jerseys, car decals, flags in front yards, and banners around Mercedes-Benz Stadium. Understanding what the logo means helps you understand a lot about how the club sees the city.
This guide breaks down the design, symbolism, colors, and local context of the Atlanta United logo, plus where you’ll most likely see it around Atlanta and how locals typically use it.
The primary Atlanta United logo is a circular crest with:
You’ll usually see it in the club’s traditional colors: black, red, and metallic gold, sometimes on its own, sometimes paired with “United” or “Atlanta United FC”.
For Atlanta residents, this logo has become a city symbol, not just a sports brand. It often shows up alongside the city’s “ATL” identity and local pride.
The logo was designed to feel deeply connected to Atlanta’s identity. While creative interpretations can vary, several themes are commonly highlighted:
The large “A” stands for:
The strong, vertical form of the A makes the logo easy to recognize from a distance—important when you’re in a 70,000-seat stadium.
The circular crest is a nod to:
Fans across the city often describe the logo as representing people from different neighborhoods and backgrounds coming together around one team.
Atlanta United’s colors were chosen to fit both global soccer traditions and local character:
You’ll see these colors not just at the stadium, but all over the metro area on murals, bar décor, supporters’ flags, and apparel.
The “United” part of Atlanta United is more than a name—it’s a brand concept that shows up in how the logo is used around the city.
Around Atlanta, the logo often appears at:
The club’s branding emphasizes that the logo represents fans from all over the metro area, not just people who live near downtown.
Across the city, you’ll see the logo next to other Atlanta symbols, such as:
The idea is that the Atlanta United logo has grown into one of the major visual icons of Atlanta, similar to how people recognize the Falcons or Hawks logos.
If you’re trying to experience the logo in its natural environment, there are a few key spots in Atlanta where it’s impossible to miss.
Mercedes-Benz Stadium
1 AMB Drive NW
Atlanta, GA 30313
This is Atlanta United’s home and the most important place to see the logo in action.
You’ll find the logo:
On match days, thousands of fans wear jerseys and scarves featuring the crest, turning the stadium into a huge sea of red, black, and gold.
Children’s Healthcare of Atlanta Training Ground
(Atlanta United training facility in the metro area)
The logo is prominently displayed:
While this facility is more limited in public access than the stadium, images of it appear frequently in local news coverage, social media, and team content, reinforcing the logo’s presence in everyday sports conversation in Atlanta.
Across Atlanta, especially in neighborhoods like:
you’ll see the logo:
If you’re in town and want to catch a match, look for places flying Atlanta United flags or displaying the logo in their windows.
In many Atlanta neighborhoods—especially around intown areas and major commuter routes—you’ll notice:
The logo has become a common neighborhood symbol, much like college or NFL team logos in other cities.
Most fans recognize the primary round crest, but there are a few variations you’ll encounter around Atlanta.
| Version / Use | Where You’ll See It in Atlanta | Notes |
|---|---|---|
| Primary Round Crest | Jerseys, stadium signs, official merchandise | Core identity of the club |
| Simplified “A” Icon | Social media icons, small embroidery, limited-space uses | Focuses on the central “A” |
| Monochrome Versions | Fashion-forward apparel, hats, some murals | Uses all-black, all-white, or tonal designs |
| Event or Campaign Marks | Special match days, community initiatives | Sometimes paired with event names or themes |
For most fans, anything that includes the big “A” inside a circle with some combination of red, black, and gold is immediately recognizable as Atlanta United.
If you’re in Atlanta and want to show your support, there are common, generally accepted ways fans use the logo in everyday life.
You’ll regularly see Atlanta residents wearing:
On match days, especially in Downtown, Midtown, and around the stadium, it’s common to see people in logo gear on MARTA trains, sidewalks, and at nearby restaurants.
Locals often incorporate the logo into:
Many residents treat the crest as a symbol of local pride, not just sports fandom.
For everyday fans in Atlanta, it’s fine to wear, display, and decorate with officially licensed Atlanta United logo items. However, the logo is a protected brand symbol, so there are a few practical points to keep in mind:
For specific questions about permission or usage, businesses commonly reach out directly to the club’s front office or corporate contact channels rather than guessing.
In a relatively short time, the Atlanta United logo has become one of the most recognized symbols in the city. Around Atlanta, you’ll notice that it:
For residents and visitors alike, spotting the Atlanta United logo around the city is a quick way to tap into the energy, pride, and community spirit that many people associate with modern Atlanta.
