Mercedes-Benz Stadium Event Spaces in Atlanta: A Practical Guide for Meetings and Big Events

Mercedes-Benz Stadium is best known as the home of the Atlanta Falcons and Atlanta United, but many Atlantans are surprised by how often it’s used as a business and meetings venue. From corporate conferences and trade shows to galas and private receptions, the stadium’s event spaces are designed to handle everything from small board meetings to massive conventions.

If you’re planning an event in Atlanta, Georgia and considering Mercedes-Benz Stadium, this guide walks through the main spaces, capacities, logistics, and what to know before you book.

Where Mercedes-Benz Stadium Fits in Atlanta’s Event Scene

Located at 1 AMB Drive NW, Atlanta, GA 30313, Mercedes-Benz Stadium sits on the west side of downtown, right next to the GWCC (Georgia World Congress Center) and close to State Farm Arena. For large events, this cluster of venues is the core of Atlanta’s convention and meetings district.

For local planners and visiting groups, Mercedes-Benz Stadium offers:

• Flexible spaces that can feel like a stadium or a private ballroom
• Walkable access to downtown hotels and MARTA
• Easy connections to Hartsfield-Jackson Atlanta International Airport via transit or car

If you’re hosting a large corporate meeting, conference, or special event in Atlanta, the stadium is typically considered alongside the GWCC and hotel ballrooms, especially when you want a “wow” factor or sports-themed atmosphere.

Main Event Spaces at Mercedes-Benz Stadium

Exact capacities and layouts can change depending on staging, AV, and event setup. Planners typically work directly with the stadium’s events team to customize.

1. Field-Level Events

Best for: Large galas, corporate rallies, trade shows, product launches

Hosting an event on the stadium field is one of the most distinctive options in Atlanta.

Common uses:

• Awards banquets and black-tie galas with full staging and lighting
• Company-wide meetings with a central stage and arena-style seating
• Large trade-show style exhibits or product showcases

Key considerations:

• Flooring and staging must be installed to protect the turf, which affects cost and setup time.
• Capacity can be very large, but usable space depends on how much of the field is covered and how many tables, booths, or seating areas you need.
• Often combined with club spaces or concourses for receptions or registration areas.

2. Club and Suite-Level Spaces

The stadium’s club levels offer some of the most popular spaces for business and meeting events, especially for mid-sized groups that want a more polished, indoor feel.

Common club-style spaces include:

• Premium clubs along the sideline
• End-zone clubs with field views
• Suite level lounges and hospitality areas

These spaces typically feature:

• Built-in bars, lounge seating, and high-end finishes
• Flexible layouts for receptions, meetings, or seated meals
• Great views of the field, which can be used as a dramatic backdrop

They work well for:

• Networking receptions and cocktail events
• Executive meetings and client entertainment
• Smaller conferences or breakout sessions when combined with other spaces

Because these are premium hospitality areas on game days, availability can be limited around major sports and concert dates, especially during NFL and MLS seasons.

3. Meeting Rooms and Conference-Style Spaces

While Mercedes-Benz Stadium is not a traditional convention center, it does include several meeting rooms and breakout spaces that are often used for:

• Board meetings and leadership retreats
• Training sessions or workshops
• Breakout rooms attached to a larger main session on the field or in a club

These rooms usually offer:

• Standard AV capabilities such as screens and sound
• Flexible seating (classroom, theater, U-shape, etc.)
• Access to in-house catering and event support

For groups that need extensive breakout capacity, planners often combine the stadium with the Georgia World Congress Center next door and transport attendees between venues.

4. Concourse Areas

Best for: Exhibits, vendor fairs, receptions, registration

The stadium’s wide concourses can be transformed into:

• Expo-style areas with vendor booths and displays
• Registration and check-in zones for large groups
• Reception areas with food stations and bars

Advantages of concourse spaces:

• Open, airy layouts with plenty of circulation
• Built-in concession infrastructure that can be repurposed for catering
• Easy access to restrooms, entrances, and seating areas

This setup is common for conferences, trade shows, and citywide events that use multiple venues in downtown Atlanta.

5. Specialty & Themed Spaces

Depending on your event goals, the stadium’s events team may suggest more specialized spaces, such as:

• Locker room or press-conference style areas for sports-themed events
• Areas with direct access to stadium tours, which can be built into your program
• Unique vantage points with views of the Atlanta skyline or the stadium’s halo board

These are often used for:

• VIP receptions
• Sponsor events
• Media launches or photo-friendly activations

Quick Comparison of Event Space Types

*Capacity depends heavily on layout, stage, and AV needs. Exact numbers should be confirmed with stadium event staff.

Location, Access, and Transportation

For anyone hosting or attending an event at Mercedes-Benz Stadium in Atlanta, location and access are key advantages.

Address and Surroundings

• Mercedes-Benz Stadium
  1 AMB Drive NW
  Atlanta, GA 30313

It’s directly adjacent to:

• Georgia World Congress Center (GWCC) – Atlanta’s main convention center
• The Home Depot Backyard – an outdoor, flexible green space used for events and tailgates
• Short walking distance to downtown Atlanta hotels and attractions like Centennial Olympic Park and the College Football Hall of Fame.

Getting There

MARTA:

• The nearest station is GWCC/CNN Center Station on the Blue/Green line.
• Many local attendees and visitors use MARTA to avoid downtown traffic and parking costs, especially during busy event days.

Driving and Parking:

• Multiple parking decks and surface lots surround the stadium and GWCC campus.
• Parking pricing and availability can vary significantly on days with other large events nearby, so planners typically advise guests to reserve parking or use rideshare when possible.

Airport Access:

• From Hartsfield-Jackson Atlanta International Airport, you can take MARTA directly downtown or drive via I-85/I-75.
• Travel time depends on traffic, but downtown is commonly around 15–25 minutes by car in moderate conditions.

Working With the Stadium as a Business & Meetings Venue

If you’re planning a professional event in Atlanta, it helps to understand how Mercedes-Benz Stadium typically handles bookings.

Types of Events Commonly Hosted

Businesses, associations, and organizations in and visiting Atlanta often use the stadium for:

• Corporate meetings and all-hands events
• Industry conferences and trade shows
• Charity galas and fundraising dinners
• Product launches and brand activations
• Sports-themed events tied to Falcons or Atlanta United game weekends

Many planners choose the stadium when they need impact and scale, or when they want attendees to experience something different from a standard hotel ballroom.

Coordination, AV, and Services

When you book event space, you typically work with:

• An internal events or sales manager who helps match your group to appropriate spaces
• In-house or preferred AV teams for lighting, sound, video boards, and staging
• On-site catering services familiar with large-scale service and themed menus

Given the stadium’s size and technical capabilities, it’s common for groups to use:

• Video boards and LED displays for branding and presentations
• Advanced lighting packages for galas and ceremonies
• Integrated sound systems covering large spaces

For planners used to hotels, the stadium environment may feel more complex, but it also offers broader production possibilities than many traditional venues.

Food & Beverage

All food and beverage is usually handled through designated stadium partners rather than outside caterers. Planners often work within:

• Pre-set meeting and reception packages
• Custom menus for large galas or themed events
• Options that reflect local Atlanta flavors, which can be built into your program if desired

Because of the stadium scale, F&B minimums and costs can be higher than those at smaller venues, so it’s important to clarify budget early.

When to Choose Mercedes-Benz Stadium vs. Other Atlanta Venues

In Atlanta’s business and meetings category, Mercedes-Benz Stadium is typically considered when:

• You expect large attendance or need space that can scale significantly
• You want a signature Atlanta experience tied to professional sports and a recognizable landmark
• You’re hosting a citywide convention with multiple venues and want a standout evening event

You might lean toward a hotel ballroom or the Georgia World Congress Center instead if:

• You need a very large number of small breakout rooms in close proximity
• Your event is budget-sensitive and doesn’t require a stadium environment
• You prefer everything under one traditional convention roof

Many planners ultimately combine solutions—for example, daytime sessions at the GWCC and an evening reception or awards night at Mercedes-Benz Stadium.

Practical Tips for Planning an Event at Mercedes-Benz Stadium in Atlanta

For Atlanta-based organizations and visiting groups, a few practical tips can make the process smoother:

1. Book early for peak seasons.
   NFL and MLS schedules, plus major concerts, can limit available dates. Atlanta’s convention calendar is particularly active in the spring and fall.

2. Ask about field vs. non-field options.
   Field-level events are memorable but can involve higher setup costs and longer load-in times. Club spaces and meeting rooms may be more practical for many corporate meetings.

3. Clarify AV needs upfront.
   The stadium is capable of high-end production, but pricing depends heavily on how much equipment, labor, and customization you require.

4. Coordinate transportation plans.
   Large events can impact downtown traffic. Planners often provide clear guidance on MARTA, parking lots, and rideshare drop-off points in pre-event communications.

5. Map out attendee flow.
   Because the stadium is large, it’s important to think through wayfinding, signage, and registration so guests know where to enter and how to move between spaces.

6. Account for security protocols.
   Stadiums generally have more security screening than a typical hotel meeting room. Confirm bag policies and entry procedures and share them with attendees in advance.

How to Get More Information or Start Planning

Event planners in Atlanta typically start by reaching out to the stadium’s events or sales office to:

• Check date availability
• Discuss group size, budget, and event goals
• Tour spaces such as the field, clubs, and meeting rooms

You can also coordinate with the Georgia World Congress Center Authority if you’re considering a multi-venue approach that includes both the GWCC and Mercedes-Benz Stadium.

For anyone planning a business meeting, convention event, or large celebration in Atlanta, Mercedes-Benz Stadium offers a set of flexible, high-impact spaces that are tightly integrated into the city’s downtown meetings district—making it a serious option whenever you need scale, atmosphere, and a distinctly Atlanta setting.