How Much Was the Atlanta Dream Sold For? A Clear Look at the Team’s Ownership and What It Means for Atlanta

If you follow women’s basketball in Atlanta, you’ve probably heard about the Atlanta Dream’s change in ownership and wondered: “How much was the Atlanta Dream sold for?”

The exact sale price of the Atlanta Dream has not been publicly disclosed. That means there is no official, verified dollar amount released to fans, media, or the public. However, there’s still a lot you can understand about the sale, who owns the team now, and what it means for Atlanta basketball fans.

Was the Sale Price of the Atlanta Dream Ever Announced?

No. When the Atlanta Dream were sold in early 2021, the WNBA and the new ownership group did not release an official sale figure.

In sports, especially with privately held teams, this is common. Leagues and owners sometimes keep purchase prices confidential, especially when:

• The team is privately owned
• There are multiple partners involved
• The league and owners prefer to manage financial details internally

So if you’re searching online for “How much was the Atlanta Dream sold for?” and finding only guesses or ranges, that’s why. Any specific dollar figure you see is an estimate or projection, not an official number.

Who Owns the Atlanta Dream Now?

Even though the sale price is private, the ownership details are public and very relevant if you live in or care about Atlanta.

As of the latest information, the Atlanta Dream are primarily owned by a group led by:

• Larry Gottesdiener – Chairman of the ownership group
• Suzanne Abair – Investor and executive partner
• Renee Montgomery – Former Atlanta Dream player and co-owner

Renee Montgomery is especially significant for Atlanta residents:

• She is a former WNBA champion and former Atlanta Dream guard.
• She became one of the first former WNBA players to become a team owner.
• She is heavily involved in Atlanta community initiatives and media.

For local fans, that shift in ownership signaled a move toward more community-focused leadership, a stronger connection to Atlanta culture, and a fresh direction for the team.

Quick Snapshot: What We Know vs. What We Don’t

Here is a simple overview of the key points about the sale:

Why Was the Atlanta Dream Sold?

While the exact financial terms are private, the reason for the sale and the timing are part of the public story.

The previous ownership group, which included former U.S. Senator Kelly Loeffler, drew widespread attention and controversy. Many fans and players called for a change in leadership. Eventually, the franchise was sold to the current ownership group in 2021.

For people in Atlanta, the sale represented:

• A fresh start for the franchise
• An ownership group more aligned with players, fans, and the city’s identity
• A chance to rebuild community trust and excitement around women’s basketball

The new owners have focused on rebranding, community events, and stronger visibility in Atlanta.

How Team Sales Typically Work in the WNBA

If you live in Atlanta and are curious about the business side of sports, it helps to understand how these deals usually work.

When a WNBA team is sold, the process typically includes:

1. Negotiation Between Buyer and Seller

   • They agree on a purchase price based on factors like:
     • League revenues
     • Team performance and market potential
     • Sponsorships and media exposure
     • Arena situation and local fan base

2. League Approval

   • The WNBA league office must approve the new ownership group.
   • This ensures the new owners meet financial and organizational standards.

3. Confidential Terms

   • The exact sale price and contract details often stay private.
   • Only the key points—like who owns the team—are shared publicly.

The Atlanta Dream’s sale followed this general pattern. For everyday fans in Atlanta, the most visible change is not the dollar figure, but how the team is run and how it shows up in the city.

What the Sale Means for Fans in Atlanta

Even without knowing the exact sale amount, the ownership change has real-world effects for people in Atlanta:

1. A Stronger Local Identity

The new ownership has leaned into:

• Atlanta’s culture, music, and style
• Highlighting local artists, creators, and causes at games
• Building a stronger “Atlanta-first” fan identity

If you attend a game now, you may notice a different atmosphere than a few seasons ago: more local energy, local flavor, and local pride.

2. Greater Focus on Women’s Sports in Atlanta

The sale came at a time when:

• Interest in women’s sports is climbing
• More Atlantans are paying attention to pro and college women’s basketball, especially with Atlanta’s strong basketball community

The new ownership has embraced this momentum, trying to position the Atlanta Dream as a core part of the city’s sports landscape, alongside the Braves, Falcons, Hawks, United, and college teams.

3. Improved Fan Experience

While experiences can vary from season to season, many fans associate the new era with:

• More family-friendly in-game entertainment
• Efforts to improve game presentation and outreach
• Increased visibility on social platforms and local media

Again, the exact sale price doesn’t change your ticket cost or parking fee—but the direction of ownership often affects how invested the organization is in improving the game-day experience.

Where Do the Atlanta Dream Play in Atlanta?

If the sale and new ownership have you thinking about going to a game, here’s practical, Atlanta-specific information.

As of recent seasons, the Atlanta Dream play their home games at:

Gateway Center Arena @ College Park
2000 Convention Center Concourse
College Park, GA 30337

This arena is just outside central Atlanta, near Hartsfield-Jackson Atlanta International Airport, and is accessible via:

• MARTA (Airport Station with shuttle or rideshare)
• Major roadways like I-285 and I-85

For an Atlanta resident or visitor, this makes WNBA games relatively easy to reach, especially if you’re already familiar with airport-area travel.

Tips for Atlanta Residents and Visitors Interested in the Dream

Even though you can’t look up “how much the Atlanta Dream were sold for” and get an exact official number, you can still engage with the team in meaningful ways:

• Attend a home game
  • Great for families, youth teams, and basketball fans.
• Follow the team’s schedule and promotions
  • Many fans watch for theme nights, community nights, and youth sports tie-ins.
• Support local women’s basketball
  • If you’re in Atlanta, the Dream are part of a larger ecosystem that includes high school, AAU, and college programs.

For many Atlantans, the most important “value” of the team isn’t the sale price—it’s the impact on the city, the role models for young players, and the pride of having a WNBA franchise in town.

Key Takeaways for Atlanta

• The exact sale price of the Atlanta Dream has not been publicly released.
• Any specific dollar figure you see online is likely an estimate, not an official number.
• The team is now owned by a group led by Larry Gottesdiener, Suzanne Abair, and Renee Montgomery, with a strong focus on Atlanta and community engagement.
• For residents and visitors, what matters most is how this ownership era shapes the game experience, the team’s role in Atlanta, and opportunities to support women’s basketball locally.

So while no one outside the deal can accurately say “The Atlanta Dream were sold for exactly X dollars,” you can clearly see that the sale marked the start of a new chapter for professional women’s basketball in Atlanta.