Atlanta Braves Logo: Meaning, History, and Where You’ll See It Around Atlanta

If you live in Atlanta, you see the Atlanta Braves logo everywhere—on hats at Hartsfield-Jackson, billboards downtown, T-shirts in grocery store lines, and giant signs at Truist Park. But what does the logo actually represent, how has it changed over time, and what should locals and visitors know about using or displaying it?

This guide walks through the history, symbolism, and local context of the Braves logo, along with where you’ll encounter it in and around Atlanta.

The Current Atlanta Braves Logo: What It Looks Like and What It Means

The modern Atlanta Braves logo is built around two main elements:

• The wordmark “Braves” in a script-style font
• The red tomahawk underneath the wordmark

You’ll see variations of this logo on different items and in different places:

• Primary logo: “Braves” script with red tomahawk
• Cap logo: A simple capital “A” in red with navy outline
• Alternate marks: Some merch and signage may show just the tomahawk or just the “A”

Key Colors

The Braves color scheme is central to the logo:

• Navy blue – often used as the base color for hats and jerseys
• Scarlet red – used in the tomahawk and the script accents
• White – commonly used as a background or uniform base

If you’re buying official Braves gear in Atlanta, you’ll usually find these exact colors repeated across jerseys, hats, hoodies, and even décor.

A Quick Timeline of the Atlanta Braves Logo

While the Braves franchise started long before it arrived in Atlanta, the logo most locals recognize today has strong roots in the Atlanta era of the team.

Here’s a simplified look at how the Braves logo has evolved during the Atlanta years:

Older versions of the logo leaned more heavily on caricature-style Native American imagery, which is no longer in use. If you’re a long-time Atlanta resident, you may still see throwback items in collections or vintage shops, but the current logo centers on the script wordmark and tomahawk.

Where You’ll See the Braves Logo in Atlanta

Whether you’re visiting or you’ve lived here for years, the Braves logo is part of the city’s visual landscape.

1. Truist Park and The Battery Atlanta

The highest concentration of Braves branding is at Truist Park and the Battery Atlanta:

• Truist Park
  755 Battery Ave SE
  Atlanta, GA 30339 (Cobb County / Cumberland area)

Around the stadium and mixed-use area, you’ll see the logo on:

• Entrance signs and main gates
• Scoreboards and video boards
• Seat backs, railings, and field-level signage
• Official team stores and kiosks
• Restaurants and bars with Braves themes

On game days, the logo is everywhere—jerseys, hats, foam fingers, banners, and flags.

2. Official Braves Retail Locations

In the Atlanta area, you’ll typically find official Braves gear with the authentic logo at:

• Official Braves Clubhouse Store locations (commonly at Truist Park and within The Battery Atlanta)
• Larger sporting goods stores that carry MLB-licensed apparel
• Airport shops at Hartsfield-Jackson Atlanta International Airport, especially in concourses serving domestic flights

If you’re trying to match the exact logo and colors, official retailers are the most reliable source.

3. Around the City: Neighborhoods and Landmarks

The Atlanta Braves logo shows up informally in many neighborhoods:

• Downtown & Midtown: On shirts, hats, murals, and bars that cater to sports fans
• Cobb County / Cumberland: High visibility because of Truist Park
• Suburban areas: Yard flags, car decals, and mailbox logos in Braves-supporting homes

On game days or during playoff runs, the logo becomes even more common. Many businesses will add Braves-themed window art or signage to show local support.

The Iconic “A”: Understanding the Cap Logo

Many Atlanta residents regularly wear a simple “A” cap without thinking too deeply about it. That stylized red “A” with a navy outline is one of the most recognizable parts of the Braves brand.

You’ll see the “A”:

• On home and road caps
• On casual apparel sold around the city
• On murals and artwork created by local artists
• On souvenir items like mugs, keychains, and car stickers

For people visiting Atlanta, picking up an “A” hat is a common way to bring home a piece of the city’s sports identity.

Cultural Context: The Braves Logo and Local Conversation

Because the logo prominently features a tomahawk and references a Native American theme, it has also been part of ongoing discussion in Atlanta and across the country.

Common points in local conversations include:

• Whether the imagery is respectful or insensitive
• How chants, gestures, and fan traditions connect to the logo
• The team’s role in acknowledging and addressing concerns from Native American communities

Some long-time fans see the logo as part of Atlanta sports history and identity. Others in the city are more critical of the imagery’s cultural implications. If you’re new to Atlanta, it can be useful to know that opinions are mixed, and discussions about the logo and related traditions continue to evolve.

Using the Atlanta Braves Logo: What Locals Should Keep in Mind

If you’re thinking about using the Braves logo for events, small businesses, or custom merch in Atlanta, it’s important to understand that:

• The logo is trademarked intellectual property of the team and Major League Baseball.
• Unlicensed commercial use (for example, selling shirts or products with the logo) can raise legal issues.
• Personal, one-off uses—like a homemade birthday poster or a single DIY shirt—are generally treated differently than selling items, but people often still avoid close copies of official marks.

For business owners in Atlanta, a few practical guidelines:

• Avoid using the official Braves wordmark, tomahawk, or “A” logo in your business branding without permission.
• Many local businesses choose “inspired by” concepts instead—using team colors or generic baseball imagery rather than exact logos.
• If you want to do something closely connected to the team, many businesses look into official licensing channels or team partnerships.

How the Braves Logo Shapes Atlanta’s Sports Identity

In Atlanta, the Braves logo is more than a team mark—it’s a consistent visual thread through generations of local sports history.

For many Atlanta residents, the logo connects to:

• Memories of Fulton County Stadium, Turner Field, and now Truist Park
• The run of success in the 1990s and more recent postseason appearances
• Shared experiences, like family outings to the ballpark or viewing parties at local bars and restaurants

If you’re visiting Atlanta, wearing the Braves logo is a simple way to blend into the city’s sports culture. If you live here, chances are the logo will appear somewhere in your daily life—on a neighbor’s car, a coworker’s cap, or a billboard along I-75.

Quick Tips for Fans in Atlanta

• Want authentic gear? Look for official retailers at Truist Park, The Battery Atlanta, major sporting goods stores, or airport shops.
• Unsure about logo use for your business or event? When in doubt, avoid copying the exact team marks or consult an attorney familiar with trademark rules.
• New to town? Catching a game at Truist Park and experiencing the sea of Braves logos in person is one of the most direct ways to feel what the emblem means to Atlanta.