Understanding the Atlanta Braves “A” Logo: Meaning, History, and Where You’ll See It in Atlanta

The Atlanta Braves “A” logo is one of the most recognizable symbols in Atlanta sports. Whether you’re walking through downtown Atlanta, heading to Truist Park in Cobb County, or catching a game at a local bar, that classic “A” is everywhere.

Here’s a clear guide to what the Braves “A” logo is, what it represents, how it’s used around Atlanta, and what locals and visitors might want to know.

What Is the Atlanta Braves “A” Logo?

The “A” logo is the stylized capital letter A that appears on the front of the Braves’ navy blue caps.

Key features:

• Stylized capital A with a slight curve and pointed tail
• Typically white with a red outline on a navy blue background
• Often shown alongside the Braves script or the tomahawk on jerseys, signage, and merchandise

In Atlanta, when people say “the Braves logo,” they often mean this iconic “A” more than any other mark. It’s the symbol most commonly worn on hats, shirts, and jackets around the city.

A Quick History of the Braves “A”

While the Braves franchise dates back to the 1800s, the Atlanta Braves era begins in 1966, when the team moved from Milwaukee to Atlanta.

Evolution of the “A” in Atlanta

• 1960s–1970s: Early Atlanta “A” designs looked different than the modern version, with changes in style and thickness over the years.
• 1980s–1990s: The team gradually settled on the clean, script-style “A” that fans recognize today, matching the classic navy and red color scheme associated with the Braves’ winning years.
• 2000s–Today: The logo has been refined but remains very consistent, reinforcing the Braves’ brand and giving it a timeless feel.

For Atlanta residents, the continuity of the “A” logo connects different generations of fans—from those who watched games at Atlanta–Fulton County Stadium, to the Turner Field years, and now at Truist Park.

What the Braves “A” Logo Represents to Atlanta

In Atlanta, the “A” stands for more than just the team name. It’s also a symbol of:

• City identity – Locals often wear the “A” to represent Atlanta itself, even outside of baseball season.
• Regional pride – Fans from across metro Atlanta and the Southeast use the logo to show they’re part of Braves Country.
• Tradition and continuity – The “A” links historic teams, legendary players, and modern rosters under a single visual identity.

If you live in or visit Atlanta, you’ll notice that the Braves “A” sometimes functions almost like a city logo, appearing on hats and apparel even among people who aren’t hardcore baseball fans.

Where You’ll See the “A” Logo in Atlanta

1. Truist Park and The Battery Atlanta

Truist Park
755 Battery Ave SE
Atlanta, GA 30339 (Cobb County, just northwest of city limits)

Around Truist Park and The Battery Atlanta, the “A” is everywhere:

• On ballpark signage, gates, and entryways
• On scoreboards and video boards
• On staff uniforms, ushers’ hats, and security gear
• At team stores and merchandise kiosks

The nearby Atlanta Braves Clubhouse Store in The Battery features the “A” logo on caps, jerseys, hoodies, and collectibles.

2. Around the City: Apparel and Streetwear

Across Atlanta neighborhoods—Midtown, Buckhead, Westside, East Atlanta, and the suburbs—you’ll see the Braves “A”:

• On caps and beanies worn year-round
• On t-shirts, sweatshirts, and jackets in local clothing shops
• Integrated into Atlanta-themed streetwear designs that combine the “A” with city references

Many Atlantans wear the logo as part of their everyday style, not just on game days.

3. Sports Bars, Restaurants, and Public Spaces

The “A” logo frequently appears in:

• Sports bars that show Braves games (especially in areas like Downtown, Midtown, and The Battery)
• Murals and wall art inside local businesses
• Posters, banners, and flags at community events and watch parties

If you’re visiting Atlanta and want the full experience, watching a Braves game in a bar filled with people wearing the “A” can be a good way to feel the city’s sports culture.

Common Versions of the Braves “A” Logo

Here is a simple overview of how the “A” logo typically appears:

All of these are understood locally as the Atlanta Braves “A” and often simply “the A.”

Buying Official Braves “A” Logo Gear in Atlanta

If you want an authentic Atlanta Braves “A” cap or jersey, you have several local options.

Official Team Stores

Truist Park / The Battery Atlanta – Braves Clubhouse Store
755 Battery Ave SE
Atlanta, GA 30339

Typically offers:

• On-field style caps with the classic navy hat / white-and-red “A”
• Jerseys with the Braves script and sleeve logos
• Youth, women’s, and men’s sizing
• Seasonal and special-edition “A” designs

On game days, there are often pop-up merchandise stands outside and inside the ballpark featuring the “A.”

General Sporting Goods and Local Shops

Around metro Atlanta, the “A” logo can be found at:

• Major sporting goods stores that carry MLB team gear
• Airport shops at Hartsfield–Jackson Atlanta International Airport, often featuring Atlanta-branded apparel for travelers
• Local boutiques in neighborhoods like Midtown, Old Fourth Ward, and Westside, which sometimes sell Atlanta-inspired designs creatively incorporating the “A”

If you’re living in Atlanta, these locations make it easy to add the Braves “A” to your regular wardrobe.

Using the Braves “A” Logo: Licenses and Permissions

If you’re a fan simply wearing the logo, you can buy licensed merchandise and use it personally without concern. But if you’re in Atlanta and want to use the “A” in a business, event, or branding context, there are important points to know.

Personal vs. Commercial Use

• Personal use

  • Wearing licensed hats, shirts, and jackets
  • Using a poster, flag, or decal in your home or personal space
  • These are generally fine when you purchase official products.

• Commercial or promotional use

  • Printing the “A” on your own products (shirts, hats, flyers, signs)
  • Using the logo in a business logo, on a restaurant menu, or in advertising
  • Including the logo in event promotion, such as an Atlanta bar’s baseball night branding

For commercial or promotional use, the Braves’ trademarks are legally protected, and use usually requires permission or a license.

Who Controls the Logo

The Braves’ marks, including the “A” logo, are part of Major League Baseball’s trademark system. Team and league offices manage how and where the logos are used.

If you’re in Atlanta and want to use the logo formally (for example, on custom products you plan to sell or distribute), you would typically need to work through MLB’s licensing channels or consult with a legal professional about trademark use.

How Atlanta Businesses and Events Use the “A” (Carefully)

Around Atlanta, you may notice some businesses:

• Decorate with Braves colors or generic baseball imagery
• Host Braves watch parties and mention the team name in plain text
• Use city-focused “A” designs that are inspired by, but not identical to, the official Braves logo

These approaches allow local spots to tap into Braves fan energy while trying to avoid direct trademark issues. If you’re a business owner in Atlanta, it’s wise to be cautious about using the exact official “A” logo without the proper rights.

Tips for Visitors Who Want the “A” Experience in Atlanta

If you’re visiting Atlanta and want to connect with the Braves “A” culture, here are practical ways to do it:

• Catch a game at Truist Park ⚾

  • Look for the “A” on the players’ caps, fans’ gear, stadium signs, and even food packaging around the ballpark.

• Walk through The Battery Atlanta

  • Even on non-game days, the area has a strong Braves “A” presence in shops and public spaces.

• Pick up an “A” cap at the airport or a local store

  • The classic navy hat with the white-and-red “A” is one of the most recognizable Atlanta souvenirs you can bring home.

• Explore local murals and artwork

  • In some Atlanta neighborhoods, you may see artwork that nods to the Braves and the “A”, reflecting how deeply the logo is woven into local culture.

How the Braves “A” Fits Into Atlanta’s Overall Sports Identity

Atlanta is home to several major sports teams, each with its own icon:

• Atlanta Braves – the “A” and tomahawk
• Atlanta Falcons – the falcon bird logo
• Atlanta Hawks – the hawk and basketball identity
• Atlanta United FC – circular crest with a stylized “A”

Among these, the Braves “A” is unique because it doubles as both a team mark and a general symbol of the city. Many Atlantans who don’t follow baseball closely still wear the “A” to show:

• They’re from Atlanta
• They support the city
• They feel connected to the region’s sports and cultural history

For newcomers and visitors, understanding the “A” logo is a simple way to tap into Atlanta’s local pride and sports tradition.

In everyday Atlanta life—on MARTA trains, in office buildings, at festivals, and in neighborhood parks—you’ll see the Braves “A” on caps and shirts everywhere. It’s more than a team logo; it’s one of the city’s most visible and enduring symbols.