Understanding the Atlanta Braves Logo: A Local Fan’s Guide

The Atlanta Braves logo is one of the most recognizable symbols in sports and a big part of the city’s identity. If you live in Atlanta, visit often, or just want to understand what the Braves logo stands for—and how it shows up around the city—this guide walks you through the history, meaning, and everyday uses of the team’s branding.

The Main Atlanta Braves Logos You’ll See in Atlanta

For most fans in Atlanta, “Braves logo” usually means one of a few familiar images:

• The Script “Braves” Wordmark – The team name in red script with a navy outline.
• The Tomahawk – A red and gold tomahawk usually sitting under the word “Braves.”
• The “A” Cap Logo – The simple white “A” on a navy background, used on caps and much of the team’s apparel.

These logos show up all over Truist Park, The Battery Atlanta, downtown, and on jerseys, flags, bumper stickers, and storefronts across the metro area.

How the Atlanta Braves Logo Has Evolved

Early Boston and Milwaukee Roots

The franchise started in Boston and later played in Milwaukee before coming to Atlanta in 1966. Early logos often emphasized:

• Native American imagery
• Stylized faces and characters
• Varying team names and marks

These older logos are less visible in Atlanta today except in throwback merchandise and historical displays.

The Modern Atlanta Era

Once the team settled in Atlanta:

• The script “Braves” with the tomahawk became the primary mark.
• The tomahawk turned into a central piece of the team’s identity, often used on its own on merchandise.
• The block-style or script “A” started appearing as the main cap logo and is now one of the most common symbols you’ll spot around the city.

If you visit Truist Park (755 Battery Ave SE, Atlanta, GA 30339), you’ll see these primary logos on:

• Scoreboards and signage
• Player uniforms
• Banners and murals in and around The Battery

What the Atlanta Braves Logo Represents in the City

For Atlanta residents and fans, the Braves logo generally symbolizes:

• Local pride – A connection to Atlanta’s national sports identity.
• Winning tradition – Many fans associate the logo with playoff runs and championships.
• Community and family – For a lot of Atlantans, the logo reminds them of family outings, summer nights at the ballpark, and shared memories.

The logo is especially visible on:

• MARTA trains and buses near game days
• Bars and restaurants around Cumberland, Midtown, and Downtown
• Community events and charity outings the Braves participate in

Where to See the Braves Logo in Atlanta

1. Truist Park and The Battery Atlanta

Truist Park is the epicenter of the Braves brand:

• Stadium Entrances – Large versions of the wordmark and tomahawk.
• Team Store – A wall-to-wall display of logo variations on jerseys, hats, and souvenirs.
• On the Field – Logos appear on the scoreboard, dugouts, and sometimes in on-field branding.

Around The Battery Atlanta (the entertainment district surrounding the stadium), you can spot:

• Branded murals
• Flags and banners with the “A” logo
• Themed restaurants and bars that incorporate the team identity into décor

2. Around the Metro Area

In everyday Atlanta life, the Braves logo turns up:

• On local business signs that support the team
• On billboards during the season
• In schools and youth sports leagues that use similar colors and styles (not official logos, but inspired looks)

Many Atlantans also fly Braves flags or decals outside homes in neighborhoods like Smyrna, Vinings, Marietta, and other nearby areas.

Common Elements of the Atlanta Braves Logo

Here’s a quick reference to the parts of the main logo that you’ll see most often:

These consistent elements help fans instantly recognize the team anywhere in the city.

Buying Official Atlanta Braves Logo Gear in Atlanta

If you want authentic Braves logo merchandise in Atlanta, you have several reliable options:

Official Team Stores at Truist Park

On game days and many non-game days, the official retail locations at Truist Park carry:

• On-field style caps with the “A” logo
• Home, road, and alternate jerseys with the script “Braves”
• T-shirts, hoodies, and jackets with the tomahawk and other marks
• Branded accessories like flags, keychains, and decals

These stores are inside and around Truist Park, 755 Battery Ave SE, Atlanta, GA 30339.

Other Retailers in the Metro Area

Across Atlanta, you’ll also find Braves logo gear at:

• Large sporting goods stores
• Department stores that carry licensed team apparel
• Airport shops at Hartsfield-Jackson Atlanta International Airport, often near main concourses

When shopping, look for official licensing tags or holograms to ensure the logo use is authorized and the product is genuine.

Using the Atlanta Braves Logo Yourself: What Locals Should Know

If you’re in Atlanta and want to use the Braves logo on something you’re creating, it’s important to understand that:

• The logo is protected intellectual property.
• Usage is typically limited to personal, non-commercial contexts unless you obtain permission.
• Businesses and organizations that want to feature the Braves logo for commercial purposes generally need formal licensing or approval.

Common Local Situations

• Small Businesses – A local shop in Atlanta thinking of putting the tomahawk logo on signage or products would usually need licensing.
• Community Events – If a neighborhood group wants to use the script “Braves” logo on fundraising T-shirts, they should look into permission beforehand.
• Personal Crafts – Making a one-off item for yourself (like a hand-painted sign for your home) is different from selling items, but it’s still wise to avoid confusion with official merchandise.

For specific licensing questions, people often contact the Atlanta Braves front office or the league’s licensing departments through official channels.

Spotting Official vs. Unofficial Logo Use in Atlanta

As you move around Atlanta, you may notice some uses of the Braves logo that look more “official” than others. A few points to keep in mind:

• Official uses usually appear on team merchandise, ballpark signage, broadcast graphics, and licensed apparel.
• Unofficial or fan-made uses may have:
  • Slightly off colors
  • Distorted or altered shapes
  • Misspelled team names or unusual fonts

If you’re purchasing gear and want something that supports the team in a recognized way, look for:

• Clear branding and trademark markings
• Professional-quality printing or stitching
• Logos that exactly match what you see on the field

How the Braves Logo Fits into Atlanta’s Culture

In Atlanta, the Braves logo is more than just a sports mark:

• It’s commonly worn to casual Fridays at workplaces, school events, and citywide celebrations.
• During big playoff runs, you’ll often see the logo pop up on building lights, digital signs, and car flags all over the metro.
• Many Atlantans grow up recognizing the “A” logo before they can name many other national brands.

For visitors, spotting the Braves logo is an easy way to connect with locals—wearing a cap with the “A” at Truist Park, in Midtown, or along the BeltLine is a simple conversation starter.

Quick Tips for Atlanta Residents and Visitors 🧢

• Want to show support?
  Look for the script “Braves” and tomahawk or the “A” logo on officially licensed gear sold in and around Truist Park and major retailers.

• Planning game-day outfits?
  Stick to navy, red, and white to match the team’s color scheme, even if you don’t have official gear yet.

• Thinking of printing the logo yourself?
  If it’s for a business, fundraiser, or anything public-facing in Atlanta, research trademark and licensing rules before using the logo.

• Just want to soak in the atmosphere?
  Walk through The Battery Atlanta on a home game day to see the Braves logo in nearly every direction—on jerseys, banners, and fan gear.

This is how the Atlanta Braves logo lives in the city: on storefronts, at Truist Park, in neighborhoods all across the metro, and in the daily lives of fans who call Atlanta home.