What To Do in Downtown Atlanta: A Local’s Guide to the Heart of the City

Downtown Atlanta is where the city’s history, skyline, sports, and entertainment all collide. Whether you live in the metro area, are staying at a hotel near Centennial Olympic Park, or are just in town for a few hours, there’s plenty to do within a walk or short ride.

Below is a practical guide to what to do in Downtown Atlanta, organized by interest so you can mix and match based on your time, budget, and energy level.

Get Oriented: Downtown Atlanta at a Glance

Downtown stretches roughly from the Mercedes‑Benz Stadium and Castleberry Hill on the west to the Sweet Auburn area on the east, and from Georgia State University to the Georgia World Congress Center and Centennial Olympic Park zone in the north.

Here’s a quick snapshot of the main pockets most visitors and locals use:

Area / Landmark ZoneWhat It’s Known ForGood For
Centennial Olympic Park AreaBig attractions (aquarium, World of Coca‑Cola, museums)Families, first-time visitors, groups
Stadium & GWCC AreaSports, major concerts, big conventionsGame days, large events, nightlife nearby
Peachtree & Five PointsClassic “downtown” feel, transit, office towersMARTA access, quick food, walking tours
Sweet Auburn & Auburn AveCivil Rights history, MLK Jr. sitesHistory buffs, culture, light walking
Castleberry HillArtsy warehouse district, bars, loftsNightlife, galleries, local feel

Must‑See Attractions in Downtown Atlanta

If you’re new to Downtown or showing friends and family around, these are the core “only in Atlanta” stops.

Georgia Aquarium

Located just north of Centennial Olympic Park, the Georgia Aquarium is one of Downtown’s biggest draws. You’ll find massive viewing windows, walk‑through tunnels, and diverse exhibits featuring whale sharks, manta rays, sea otters, penguins, and tropical fish.

Tips:

  • Expect crowds on weekends and school breaks.
  • Plan 2–3 hours if you’re doing a casual walkthrough; more if you’re with kids or adding shows.

Address: 225 Baker St NW, Atlanta, GA 30313

World of Coca‑Cola

Right next door to the aquarium, World of Coca‑Cola showcases the brand’s history, memorabilia, and global reach, plus a tasting area where you can sample drinks from different countries.

Good for:

  • Shorter visits (1.5–2 hours).
  • Groups that want something playful and light.

Address: 121 Baker St NW, Atlanta, GA 30313

College Football Hall of Fame

Across from Centennial Olympic Park, the Chick‑fil‑A College Football Hall of Fame blends museum exhibits with interactive experiences like skill challenges and digital displays.

Good for:

  • College football fans of all ages.
  • Rainy-day activity close to other attractions.

Address: 250 Marietta St NW, Atlanta, GA 30313

National Center for Civil and Human Rights

A few blocks from the park, the National Center for Civil and Human Rights connects Atlanta’s Civil Rights legacy with global human rights stories. Exhibits focus on the American Civil Rights Movement, human rights defenders worldwide, and the legacy of Atlanta leaders.

Expect:

  • Powerful, often emotional exhibits.
  • Roughly 2 hours for a thoughtful visit.

Address: 100 Ivan Allen Jr. Blvd NW, Atlanta, GA 30313

Explore Atlanta’s Civil Rights History

Downtown Atlanta played a central role in the Civil Rights Movement. If you’re interested in history beyond the tourist core, head slightly east from the Peachtree corridor.

Martin Luther King Jr. National Historical Park

While just east of what many think of as “core downtown,” the MLK Jr. National Historical Park is often combined with a Downtown visit.

Key sites include:

  • Dr. King’s Birth Home (guided tours available with limited daily slots)
  • Ebenezer Baptist Church, where Dr. King preached
  • The King Center, with exhibits and his tomb
  • Historic Fire Station No. 6 and neighborhood streetscapes

Plan at least 2–3 hours if you want to see multiple buildings and exhibits.

Address: 450 Auburn Ave NE, Atlanta, GA 30312

Sweet Auburn Historic District

The Sweet Auburn corridor along Auburn Avenue features historically significant churches, businesses, and community sites.

Highlights:

  • Auburn Avenue Research Library on African American Culture and History
  • Local eateries and small shops with deep neighborhood roots
  • Walkable streets that show both the history and ongoing reinvestment in the area

Sports, Big Events, and Live Entertainment

Downtown is the city’s main hub for major games, concerts, and conventions.

Mercedes‑Benz Stadium

Home of the Atlanta Falcons (NFL) and Atlanta United (MLS), Mercedes‑Benz Stadium also hosts concerts, college games, and large events.

What to know:

  • Multiple MARTA stations (e.g., GWCC/Philips Arena/CNN Center and Vine City) serve the stadium area.
  • Food and drink pricing is typically more budget-conscious than many large venues, but lines can still be long on big event days.

Address: 1 AMB Dr NW, Atlanta, GA 30313

State Farm Arena

Right next door, State Farm Arena is home to the Atlanta Hawks and regularly hosts touring concerts, comedy shows, and special events.

Transit tip:

  • It’s directly accessible from the GWCC/Philips Arena/CNN Center MARTA station, making it easy if you’re staying elsewhere in the city.

Address: 1 State Farm Dr, Atlanta, GA 30303

Georgia World Congress Center (GWCC) & CNN Center Area

The Georgia World Congress Center is a major convention complex attached to Centennial Olympic Park and near the stadium and arena. You’ll find:

  • Large national conferences and expos
  • Occasional public events and festivals spilling into the park
  • Restaurants and hotel lobbies that get very busy when conventions are in town

Address: 285 Andrew Young International Blvd NW, Atlanta, GA 30313

Parks, Walks, and City Views

You don’t have to leave Downtown to get a bit of green space and street‑level exploring.

Centennial Olympic Park

Originally built for the 1996 Olympics, Centennial Olympic Park is a big open green space surrounded by major attractions.

What to do:

  • Let kids play near the Fountain of Rings (water features are seasonal and weather‑dependent).
  • Pack a simple picnic between museum stops.
  • Enjoy skyline views, especially at sunset.

Address: 265 Park Ave W NW, Atlanta, GA 30313

Street‑Level Exploring

If you like walking cities, Downtown offers short routes that connect many highlights:

Sample 1–2 Hour Walking Loop

  • Start at Centennial Olympic Park
  • Walk to Georgia Aquarium and World of Coca‑Cola
  • Cross toward the College Football Hall of Fame
  • Head south down Marietta St and cut over to Peachtree St
  • Walk Peachtree through the Five Points area, then loop back toward your starting point

Stay aware of:

  • One‑way streets and construction zones.
  • Heavier foot traffic on game days and big event weekends.

Family‑Friendly Things To Do in Downtown Atlanta

If you’re visiting with kids, Downtown can easily fill a full day or weekend.

Family favorites include:

  • Georgia Aquarium – marine life and interactive experiences
  • World of Coca‑Cola – colorful exhibits and tasting area
  • College Football Hall of Fame – hands‑on football activities
  • Centennial Olympic Park – space to run, relax, and regroup
  • Occasional family‑oriented festivals and outdoor movies in and around the park area

Tips for families:

  • 🚆 Consider MARTA to avoid tricky parking with strollers and kids.
  • 🎟️ Cluster attractions: Aquarium + World of Coca‑Cola + lunch + park time makes an easy, walkable day.
  • 🕒 Arrive early: Mornings are usually less crowded at popular attractions.

Food and Drink in Downtown Atlanta

Downtown’s dining scene is a mix of quick lunch spots, hotel restaurants, sports‑bar style hangouts, and a few destination eateries. Many Atlantans head here for pre‑game or post‑event meals.

Where to Eat Near the Big Attractions

Around Centennial Olympic Park, GWCC, and the stadium/arena, you’ll find:

  • Casual sit‑down restaurants suitable for families and large groups
  • Sports bars and grills that fill up on game days
  • Hotel restaurants that are reliable if convenience is your priority

If you’re flexible, walking a few blocks away from the most tourist‑heavy corners often leads to:

  • Quieter, more local‑feeling spots
  • Shorter waits at peak times

Quick Bites and Coffee

Along Peachtree St, near Five Points, and inside office‑tower plazas, you’ll find:

  • Fast‑casual chains and grab‑and‑go spots for weekday lunches
  • Coffee shops that cater to office workers and Georgia State students
  • Food courts in some buildings that are open during standard business hours

Keep in mind:

  • Some places are only open Monday–Friday or close earlier in the evening.
  • On weekends, the pockets around Centennial Olympic Park and the stadium area usually have the most dining options open.

Arts, Culture, and Local Flavor

Downtown isn’t just about big attractions; it also has pockets of local art and culture.

Castleberry Hill

A short walk or ride southwest of the main stadium area, Castleberry Hill is an arts district with:

  • Galleries and creative studios
  • Bars and restaurants in converted warehouse spaces
  • Occasional art walks and neighborhood events

It’s especially popular in the evenings and on weekends, and combines well with a game or concert at Mercedes‑Benz Stadium.

Theatrical and Live Performances

Downtown and its immediate edge host various performance venues and theaters that may have:

  • Touring Broadway‑style shows
  • Local productions and concerts
  • Comedy nights and special events

Schedules change frequently, so many locals check venue calendars before planning a night out.

Shopping and Souvenirs

Downtown Atlanta doesn’t have a single dominant mall, but you can still pick up souvenirs and basics.

You’ll find:

  • Gift shops at major attractions (aquarium, World of Coca‑Cola, museums)
  • Hotel lobby stores with Atlanta‑branded items and essentials
  • Small convenience stores and pharmacies along Peachtree and near larger hotels

For more extensive shopping, many residents head to nearby neighborhoods or areas such as Midtown or Buckhead, which are an easy MARTA or ride‑share trip away.

Getting Around Downtown Atlanta

MARTA Rail and Bus

Downtown is one of the easiest places in Atlanta to navigate without a car.

Key MARTA rail stations for Downtown:

  • Five Points Station – main transfer hub, near Peachtree St and Forsyth St
  • Peachtree Center Station – close to many hotels and Peachtree‑corridor offices
  • GWCC/Philips Arena/CNN Center Station – for stadium, arena, and GWCC area
  • Georgia State Station – good for Sweet Auburn and MLK Jr. sites (with some walking)

Tips:

  • If you’re coming from Hartsfield‑Jackson Atlanta International Airport, a direct MARTA ride to Downtown is usually faster than driving in heavy traffic.
  • Check station exits on maps in advance; some buildings and streets are directly connected to stations.

Contact (MARTA Customer Service – general info): 404‑848‑5000

Walking and Scooters

Once you’re in Downtown, many major attractions are within a 10–15 minute walk of each other, especially around Centennial Olympic Park.

You may also see:

  • Dockless scooters and bikes (availability and regulations can change, so check the latest local rules).

Be aware of:

  • Heavier car traffic at rush hour and after big events.
  • One‑way streets that can make routes a bit confusing if you’re new to the area.

Driving and Parking

If you drive into Downtown:

  • Expect event‑day price increases in lots near the stadium, arena, and major attractions.
  • Many garages and lots are pay‑on‑entry; some accept mobile payment.
  • Street parking is limited and heavily enforced in central areas.

Locals often:

  • Park a bit farther from the highest‑demand blocks and walk.
  • Use MARTA on heavy event days to avoid congestion and parking hassles.

Safety, Timing, and Practical Tips

Downtown Atlanta is busy, especially on workdays and event days. Most people treat it like any large city center: energetic, walkable in key areas, but requiring basic urban awareness.

Practical tips:

  • Stick to well‑lit, busier streets at night, especially if you’re unfamiliar with the area.
  • On big game or concert nights, allow extra time for lines, transit crowds, and security checks.
  • Many attractions and visitor‑oriented services are busiest on weekends and holidays; weekday mornings can be calmer.

For non‑emergency city services or issues in public spaces, residents often use:

  • City of Atlanta non‑emergency line: 404‑658‑6666

For emergencies:

  • Call 911.

Half‑Day and One‑Day Sample Downtown Itineraries

To make planning easier, here are simple, realistic combinations that work well for locals hosting visitors or travelers on a tight schedule.

Half‑Day: Highlights Around the Park (3–5 Hours)

  1. Walk through Centennial Olympic Park and take in the skyline.
  2. Visit Georgia Aquarium.
  3. Grab lunch at a nearby restaurant.
  4. If time allows, add World of Coca‑Cola or a short stroll through the park before heading out.

Full Day: Attractions + History

  1. Morning:
    • Start at the National Center for Civil and Human Rights.
    • Cross to Centennial Olympic Park for a break.
  2. Midday:
    • Visit the Georgia Aquarium or World of Coca‑Cola.
    • Lunch in the surrounding area.
  3. Afternoon:
    • Head east to Sweet Auburn and the MLK Jr. National Historical Park (drive, rideshare, or MARTA + walk).

Evening in Downtown: Game or Show Night

  1. Arrive at Mercedes‑Benz Stadium or State Farm Arena area early.
  2. Have dinner at a nearby restaurant or bar.
  3. Enjoy the game or concert.
  4. Walk to MARTA or your parking garage with the departing crowd, then head home or back to your hotel.

Downtown Atlanta offers a compact mix of major attractions, historic sites, sports venues, and local neighborhoods, all close enough that you can build a day that fits your interests and pace. Whether you’re an Atlantan rediscovering the city center or a visitor getting your first look at the skyline, starting in Downtown gives you a strong sense of what Atlanta is all about.