Atlanta Dream Merchandise: How and Where to Get Gear in Atlanta, GA

Supporting the Atlanta Dream is about more than just watching games at Gateway Center Arena. For many fans, it also means wearing the team’s colors, repping your favorite players, and finding unique Atlanta Dream merchandise that feels connected to the city.

This guide walks you through where and how to buy Dream gear in Atlanta, Georgia—from in-arena shopping to local stores, online options, and tips for finding youth, plus-size, and budget-friendly merchandise.

Main Ways to Buy Atlanta Dream Merchandise in Atlanta

Most fans in Atlanta get official Dream gear in three main ways:

1. At the arena on game days
2. Through the team’s official online store
3. At select Atlanta-area sports retailers

Each option has different strengths—whether you want the biggest selection, in-person convenience, or something last-minute before a game.

Buying Atlanta Dream Gear at Gateway Center Arena

If you’re going to a home game, the easiest place to find Atlanta Dream merchandise in person is at the arena itself.

Where the Team Store Is

Gateway Center Arena @ College Park
2000 Convention Center Concourse
College Park, GA 30337

On game days, you’ll typically find:

• A main team store / pro shop inside the arena
• Merchandise kiosks or mobile stands on the concourse

Exact locations inside the arena can shift slightly over seasons, so look for:

• Signage labeled “Team Store” or “Merchandise”
• Staff at guest services who can direct you

What You Can Usually Find at the Arena

In-arena merchandise often includes:

• Official jerseys (current players, sometimes classics)
• T‑shirts and hoodies with Atlanta Dream logos or wordmarks
• Player-specific shirts (name and number tees)
• Hats and beanies with team logos or A‑Town themes
• Accessories:
  • Foam fingers
  • Towels
  • Lanyards
  • Wristbands
  • Keychains
• Gameday items like rally towels or special-theme night merch

Inventory can vary by game, opponent, and special events (such as Pride Night, HBCU Night, or Community Nights), so certain items may appear only during specific promotions.

Pros and Cons of Buying at the Arena

Benefits:

• You can see and try on items before buying
• Special game-day or limited releases sometimes only appear in-venue
• Convenient if you’re already at the game
• Great for souvenirs for visitors or out-of-town guests

Things to keep in mind:

• Popular sizes and players sell out quickly, especially women’s and youth sizes
• Lines can be long at halftime and right after the game
• Selection is focused on current-season gear; older or clearance items might be limited

🟦 Tip: If you want a specific player’s jersey or a particular size, head to the team store before tipoff, not at halftime.

Official Atlanta Dream Online Merchandise Store

If you’re in Atlanta but not going to a game soon, the official online team store is usually the most reliable way to see a wide range of Atlanta Dream gear.

Why Local Fans Still Use the Online Store

Even though the store is online, it’s especially useful for Atlanta-area fans because:

• You can often get more sizes and styles than in the arena
• You don’t have to wait for game day
• You can ship to your home, office, or a friend’s place in metro Atlanta
• It’s easier to compare jersey styles, fits, and designs before deciding

Common items offered online include:

• Authentic and replica jerseys
• Customizable jerseys (pick your own name and number, if available)
• A wider range of t‑shirts, long sleeves, and hoodies
• Youth, toddler, and infant apparel
• Hats, caps, and snapbacks
• Lifestyle gear like shorts, joggers, and jackets
• Home and office items such as mugs, flags, or banners

🟦 Tip: Many Atlanta fans order ahead of the season or playoffs so they have their new gear ready before big games.

Local Atlanta Stores That May Carry Dream Merchandise

While the most consistent source of official Atlanta Dream merchandise is the team itself (arena and online), some Atlanta-area sports retailers may carry limited Dream gear—especially during the WNBA season.

Types of places where local fans might look:

• Large sporting goods chains with locations around metro Atlanta
• Sports apparel shops in major shopping areas, such as:
  • Downtown Atlanta
  • Midtown
  • Buckhead
  • Shopping districts and malls in Cumberland, Perimeter, or Gwinnett
• Stores that focus on basketball and sneaker culture, which sometimes add WNBA apparel

Because local retail inventory can change often, it’s common for Atlanta consumers to:

• Call ahead and ask:
  • “Do you carry Atlanta Dream jerseys or t‑shirts right now?”
• Ask specifically about women’s and youth sizes, which may not be stocked as heavily as unisex shirts or hats.

🟦 Tip: If you’re trying to find gear last-minute before a game and don’t want to pay for rush shipping, checking a nearby sports retailer in Atlanta can sometimes save you.

Types of Atlanta Dream Merchandise You Can Get

Whether you shop in-person or online, most Atlanta Dream gear falls into a few main categories.

Jerseys

Popular jersey options for Atlanta fans include:

• Current players’ jerseys (home, away, or alternate designs)
• Replica jerseys that are more affordable than authentics
• In some seasons, special edition or themed jerseys

Many Atlanta fans choose:

• Their favorite player
• A star or veteran likely to be with the team for a while
• A custom jersey with their own name and number (if offered that season)

Apparel: Shirts, Hoodies, and More

You’ll commonly see people around Atlanta wearing Dream gear like:

• Graphic t‑shirts with the team logo
• Wordmark shirts reading “Atlanta Dream”
• Performance shirts for workouts or playing pickup basketball
• Crewnecks and hoodies for cooler nights or winter
• Tank tops for summer games and outdoor events

These are typically available in:

• Men’s / unisex fits
• Women’s / fitted cuts
• Youth and kid sizes

Hats and Headwear

Hats are a fast way to rep the Atlanta Dream around the city:

• Snapbacks and fitted caps with the Dream logo
• Dad hats / adjustable caps
• Beanies for colder months
• Occasionally special colorways tied to city or cultural themes

Accessories and Collectibles

For fans who already have jerseys and shirts, accessories can be a fun add:

• Lanyards and keychains (popular for MARTA riders and office workers)
• Mini basketballs for home or office
• Pennants and flags for home decor
• Stickers and decals for laptops, water bottles, or cars

Special-event giveaways at games (like rally towels) can become collectible souvenirs of big wins or important nights.

Quick Comparison: Where to Buy Atlanta Dream Merchandise

Finding Sizes and Fits in Atlanta

Women’s, Men’s, and Unisex Sizing

Many Atlanta Dream items come in:

• Unisex / men’s sizing (looser fit)
• Women’s cut (more fitted)
• Sometimes extended sizes

When shopping in-person in Atlanta:

• Ask staff which items are women’s vs unisex—it’s not always obvious from the tag
• Try on jerseys if possible; WNBA jerseys can fit differently depending on brand and year

Youth and Kids’ Gear

If you’re buying for kids in Atlanta:

• Look for youth jerseys and tees in the team store or online
• Some local families buy adult smalls for older teens if youth sizes top out too early

When ordering online from Atlanta, many parents check:

• The height and weight guidelines on size charts
• Reviews that mention fit on children close to their kids’ age

Budget-Friendly Ways to Support the Atlanta Dream

Not every fan wants—or can afford—a top-tier jersey. In and around Atlanta, people often choose more budget-friendly Dream gear such as:

• T‑shirts (usually cheaper than jerseys)
• Hats that can be worn with many outfits
• Small accessories like keychains, pins, or decals

Some fans also watch for:

• End-of-season sales in the official online store
• Occasional discount racks or clearance items at the arena shop
• Promo nights where certain sections receive a free item (like towels or shirts)

🟦 Tip: If you live in Atlanta and plan to attend multiple games, it can pay to keep an eye on team communications and game theme schedules so you know when giveaway nights or special merch drops are happening.

Shopping Tips for Atlanta Residents and Visitors

If You Live in Metro Atlanta

• Consider ordering from the official online store early in the season so your gear arrives before big rivalry games or the playoffs.
• Use home delivery if you’re in the Perimeter area or suburbs like Sandy Springs, Decatur, Smyrna, or East Point, to avoid extra trips.
• For last-minute needs, combine a trip downtown or to a major mall with a quick call to local sports shops to see if they have Dream gear in stock.

If You’re Visiting Atlanta

• Plan to arrive a little early to your Dream game and stop at the team store before tipoff.
• If you’re staying downtown or near the airport, Gateway Center Arena is typically accessible by car or rideshare; staff inside can direct you to merch locations.
• If you don’t want to carry too much home, consider buying smaller items (like hats, shirts, or keychains) instead of bulky collectibles.

What to Know About Authentic vs. Replica Gear

For Atlanta Dream jerseys and apparel, you may see terms like authentic and replica:

• Authentic jerseys

  • Styled to match what players wear on the court
  • Often higher-priced
  • Generally more detailed in stitching and materials

• Replica or fan jerseys

  • Designed for everyday wear
  • Usually more affordable
  • Still show your player name and number clearly

Many Atlanta fans choose replicas for regular wear and save authentics for serious collecting or special occasions.

Getting the Most Out of Your Dream Gear in Atlanta

Once you have your Atlanta Dream merchandise, you’ll see plenty of chances to wear it around the city:

• Game days at Gateway Center Arena
• Watch parties at local bars, restaurants, or community centers
• Pickup basketball games at city parks or recreation centers
• School spirit days or local sports-themed events

Washing your jerseys and shirts according to their labels (often cold water, inside-out, low heat or air dry) helps keep logos and numbers looking good, especially in Atlanta’s summer heat and humidity.

By using the arena team store, the official online shop, and select local Atlanta retailers, you can find Atlanta Dream merchandise that fits your style, budget, and schedule—whether you’re a longtime season ticket holder, a new fan, or a visitor who wants a piece of Atlanta’s WNBA team to take home.