Atlanta Falcons Apparel: Where to Shop and How to Rep Your Team in Atlanta

Atlanta takes its football seriously, and Atlanta Falcons apparel is part of the city’s identity—whether you’re at Mercedes‑Benz Stadium on Sunday or just running errands in Midtown. If you live in Atlanta, are visiting for a game, or are buying gear as a gift, it helps to know where to shop, what to look for, and how local fans typically show their team pride.

This guide walks through where to buy Falcons gear in Atlanta, how to choose between different types of apparel, and what’s unique about shopping for team merch in and around the city.

Key Ways to Buy Atlanta Falcons Apparel in Atlanta

You can find Falcons gear across stadiums, official shops, malls, neighborhood stores, and general retailers. Each option has its own advantages.

1. Stadium & Team-Connected Shopping

If you’re in town on a game day or stadium tour, you’ll have access to some of the largest selections of Falcons apparel in the city.

Mercedes‑Benz Stadium Team Stores

On event days, the stadium’s team stores typically carry:

• Authentic jerseys (home, away, alternate)
• Sideline apparel (similar to what coaches and players wear)
• Limited-edition items tied to special games or themes
• Hats, beanies, scarves, and cold‑weather gear
• Kids’ and youth Falcons apparel

These shops are geared toward current-season gear and special drops. If you want what you see on the field or on the sideline, the stadium is often the most direct option.

Tips for stadium shopping:

• 🕒 Timing: Expect lines before kickoff and at halftime. Shopping early can mean better size selection.
• 💳 Payment: Stadium retail often leans cashless, so be prepared with a card or digital payment.
• 🎁 Gifts: Stadium-only items can make distinctive souvenirs for visitors.

You can also find Falcons apparel booths and kiosks outside the stadium on game day, especially around The Home Depot Backyard and the blocks between the stadium and Downtown.

2. Major Sporting Goods & Mall Stores Around Atlanta

Many Atlantans buy Falcons gear as part of their regular mall or shopping runs. Common patterns:

• Sporting goods chains often stock jerseys, T‑shirts, hats, and hoodies.
• Mall sports and lifestyle stores carry more fashion-based Falcons gear, especially hats and graphic tees.

Common shopping corridors and malls where you’re likely to find Falcons apparel include:

• Lenox Square (Buckhead) – Upscale mall with multiple apparel and hat shops that tend to carry Falcons gear, especially around the season.
• Phipps Plaza (Buckhead) – Often leans toward more premium brands, but may include team-branded items depending on the store.
• Cumberland Mall (near Truist Park in Cobb County) – A frequent stop for sports fans on the northwest side of the metro.
• Perimeter Mall (Dunwoody/Sandy Springs) – Popular with residents on the north side of Atlanta.
• Southlake Mall (Morrow) and Stonecrest Mall (Lithonia) – Options for fans on the south and east sides.

When shopping mall or big-box stores:

• Selection changes seasonally. Expect more stock in late summer and fall.
• Clearance racks can be useful if you’re not locked into the newest jersey or logo variation.
• Youth and toddler sizes are often limited, so checking early in the season can help.

3. Neighborhood & Boutique Shops

In-town Atlanta neighborhoods sometimes feature local boutiques or streetwear shops that carry Falcons-themed items or color-coordinated pieces that match team colors (red, black, white).

You might spot Falcons-themed apparel in or near:

• Downtown & Five Points – tourist-oriented shops may stock basic Falcons tees, hats, and souvenirs.
• Little Five Points – more alternative and locally influenced designs; occasionally you’ll find Falcons-inspired artwork or shirts.
• Atlantic Station (West Midtown) – national retailers and occasional sports-friendly stores with Falcons hats and shirts.

These smaller shops may not always carry official NFL-licensed apparel, but they can be a source of Atlanta-centric designs that pair well with official gear.

4. General Retailers & Grocery-Adjacent Options

Around the metro, it’s common to see Falcons apparel in large retailers and sometimes in seasonal sections at:

• General merchandise stores
• Warehouse clubs
• Some supermarkets during playoff pushes or big games

These are often best for:

• Budget-friendly T‑shirts and hoodies
• Basic logo hats
• Last-minute game-day tops

The selection is typically simpler—fewer player-specific jerseys, more basic Falcons branding.

Types of Atlanta Falcons Apparel You’ll See Around the City

When you’re deciding what to buy, it helps to understand the different categories of Falcons apparel you’ll encounter in Atlanta.

Jerseys: Replica vs. Authentic vs. Fashion

1. Replica Jerseys

• More affordable, widely available.
• Designed to look like on-field jerseys but with simpler materials and construction.
• Popular for casual game-day wear at home, bars, and tailgates.

2. Authentic or “On-Field” Style Jerseys

• Higher-quality fabrics, stitched details, and closer to what players wear.
• Usually cost significantly more.
• You’re more likely to find them:
  • At stadium stores
  • At larger sporting goods shops in the metro
• Common for serious fans who want long-lasting gear.

3. Fashion or Alternate Jerseys

• May feature:
  • Retro color schemes
  • Alternate logos
  • Limited-edition collaborations
• Especially popular in urban-style boutiques and among younger fans who wear jerseys as everyday outfits, not just on game days.

Everyday Falcons Apparel: T‑Shirts, Hoodies, and More

For daily wear in Atlanta’s weather:

• Lightweight T‑shirts and dry-fit tops work well with the city’s heat and humidity, especially early in the season.
• Hoodies and sweatshirts become useful as temperatures drop during late-season home games or for evening events.
• Polo shirts and button-ups with subtle Falcons branding are common for office-friendly or business-casual settings in Midtown, Buckhead, and Downtown.

You’ll see these items regularly on MARTA, in offices, and around neighborhoods on Fridays and Mondays during the season.

Headwear & Accessories

Headwear is one of the most visible ways Atlantans show Falcons pride:

• Snapback and fitted caps – extremely common, especially in urban neighborhoods and on game days.
• Beanies and knit hats – more seasonal, but show up at colder home games and winter events.
• Scarves and gloves – occasionally seen at late-season night games, though Atlanta’s mild winters mean they’re less common than in colder cities.

Smaller accessories often include:

• Socks, belts, and lanyards
• Phone cases and wallets
• Car decals and license plate frames (visible all over the metro area)

Kids’, Women’s, and Big & Tall Falcons Gear

In Atlanta, demand for inclusive sizing and cuts is strong:

• Women’s apparel: Many stores now carry women’s-cut jerseys, V‑neck tees, fitted hoodies, and leggings with Falcons branding.
• Youth and toddler sizes: Popular for families attending games or school spirit events. Back-to-school season often aligns with football season, so youth stock can move quickly.
• Big & Tall: Some sporting goods and stadium shops offer extended sizes; calling ahead can help if you’re looking for specific fits.

Where Falcons Fans in Atlanta Commonly Wear Their Gear

Knowing when and where people wear Falcons apparel can help you decide what pieces you’ll actually use.

Game Day in and Around Mercedes‑Benz Stadium

On home game days, Falcons apparel is widespread:

• Downtown Atlanta and Georgia World Congress Center area
• The Home Depot Backyard tailgating space
• Gulch area near the stadium
• MARTA stations like Five Points, Vine City, and GWCC/CNN Center

Fans wear everything from:

• Full jerseys and face paint
• Casual T‑shirts and hoodies
• Caps and beanies for a low-key look

If you plan to walk or take MARTA, consider breathable fabrics early in the season and layering for cooler late-season games.

Sports Bars and Neighborhood Hangouts

Falcons apparel is common on Sundays at sports bars throughout the metro, including:

• Downtown & Midtown – bars around Peachtree Street, Howell Mill Road, and the Georgia Tech area.
• Buckhead – high-energy spots with large TV setups.
• East Atlanta, Grant Park, West Midtown – neighborhood bars where locals gather for games.

If you’re planning to watch from a bar or restaurant, a T‑shirt or hoodie plus a hat is usually enough to blend right in.

Offices, Schools, and Casual Fridays

Many Atlanta workplaces and schools participate in “Falcons Fridays” or general football-themed days during the season:

• Polos or quarter-zips with subtle logos work well in more formal offices.
• T‑shirts and jerseys are typical in casual workplaces and school environments (when permitted).

Quick Guide: Where to Look for Falcons Apparel in Atlanta

Practical Tips for Buying Falcons Apparel in Atlanta

A few local-minded considerations can help you shop smarter.

Think About Atlanta’s Climate

• Early in the season, lightweight, breathable tops are useful. It can be hot in and around the city, even in the shade outside the stadium.
• A light jacket or hoodie is usually enough for most late fall and winter games.
• If you’re sitting high up in the stadium or attending night games, plan for slightly cooler wind conditions than street level.

Check Return and Exchange Policies

Because stocks shift around key games and playoff pushes, it’s worth knowing:

• How long you have to exchange sizes
• Whether clearance Falcons items are final sale
• If customized jerseys (with player names or personal names) can be returned—these often are not

This matters especially if you’re visiting Atlanta and might need to handle returns by mail after you’ve gone home.

Consider Player vs. Team-Focused Gear

• Player jerseys are popular but can feel dated if that player changes teams.
• Team-focused items (logo-only hats, city-themed shirts, or simple Falcons wordmarks) stay relevant longer.
• Some fans choose one “investment” player jersey and then build a rotation of neutral team gear around it.

Be Mindful of Authenticity

If you’re buying from:

• Street vendors
• Pop-up sellers near the stadium
• Unfamiliar shops

You may encounter lower-cost items that resemble official gear but are not licensed. For many fans, that’s acceptable as long as expectations match the price. If you specifically want:

• Official NFL logos
• Higher-quality stitching and materials
• Items that match what’s sold in team or league shops

Then it’s safer to purchase from stadium stores, established sporting goods retailers, or clearly licensed sections in malls and big-box stores.

How Visitors Can Time Their Shopping

If you’re visiting Atlanta:

• Game weekends: Expect bigger crowds but also more pop-up options and extended store hours near the stadium.
• Weekdays: Easier browsing at malls and sporting goods stores, with less pressure and more time to compare styles.
• Off-season: Some stores shift inventory toward other sports, but you can still find Falcons basics year-round, especially at larger retailers.

Local Transit & Access Considerations

If you’re planning an apparel run without driving:

• For stadium shopping:
  • MARTA rail stops: GWCC/CNN Center, Vine City, and Five Points connect you within walking distance of Mercedes‑Benz Stadium.
• For major malls:
  • Lenox Square / Phipps Plaza – accessible from Lenox or Buckhead MARTA stations with a short walk.
  • Perimeter Mall – accessible from Dunwoody station.
• Many urban shops in Downtown, Midtown, and West Midtown are reachable by MARTA plus short walks or rideshares.

Planning your route can save time and help you combine errands, like pairing a visit to a mall with other shopping or dining plans.

Fans in Atlanta have no shortage of options for Falcons apparel, from high-end jerseys at the stadium to casual tees at neighborhood shops. Whether you’re gearing up for a home game, joining friends at a local bar, or simply want to blend in with the city’s football culture, choosing the right pieces—and knowing where to find them—makes it easy to wear your Falcons pride all over Atlanta.