Atlanta Falcons Clothes: Where to Buy, What to Wear, and How to Rep the Dirty Birds in Style

Atlanta takes Falcons football seriously—and that shows up in what people wear. Whether you’re getting ready for a Sunday at Mercedes‑Benz Stadium, hitting a sports bar in Midtown, or outfitting the whole family for school spirit day, there are plenty of ways to find Atlanta Falcons clothes that fit your style, budget, and the local weather.

This guide breaks down where to shop in and around Atlanta, what types of Falcons gear to consider, and how locals typically dress for different game‑day situations.

Where to Buy Atlanta Falcons Clothes in and Around the City

1. Official Team Store at Mercedes‑Benz Stadium

If you want the widest selection of official Falcons apparel, the team store at Mercedes‑Benz Stadium is usually the most direct option.

You’ll typically find:

• Home and away jerseys (current players and some legends)
• Sideline hoodies, jackets, and polos similar to what coaches wear
• Hats, beanies, and caps
• Kids’ and youth sizes
• Limited-edition and seasonal items tied to special games or themes

Because this is tied directly to the stadium, inventory often aligns with the current season and marquee players. If you’re in the area on a non‑game day, checking out the store can be a straightforward way to see a broad range of options in person.

Tip: On game days, the store can get crowded, especially right before kickoff and at halftime. Many locals plan a visit well before the game or look for team‑run retail spaces in the stadium concourses to avoid long lines.

2. Major Sporting Goods and Apparel Stores Around Atlanta

Large sporting‑goods chains and athletic stores across Metro Atlanta usually carry a dedicated Falcons section, especially from preseason through the end of the NFL schedule.

Common items you’ll see include:

• Replica jerseys and more affordable jersey‑style tops
• Falcons T‑shirts and long‑sleeve shirts for everyday wear
• Hoodies, sweatshirts, and jackets for cooler home games
• Training and performance gear (shorts, compression tees, etc.)
• Women’s cuts and plus‑size options in popular designs

These stores are spread throughout the metro area, including:

• Downtown and Midtown Atlanta shopping districts
• Perimeter, Buckhead, and Cobb County retail corridors
• Malls and power centers in Gwinnett, Clayton, and DeKalb counties

If you live OTP (outside the Perimeter) and don’t want to drive into the city, nearby suburban locations are often stocked with similar Falcons gear, especially at the start of the season.

3. Department Stores and Big‑Box Retailers

Many department stores and big‑box chains around Atlanta carry a seasonal selection of team-logo clothing, including Falcons apparel.

You’ll often find:

• Budget‑friendly Falcons T‑shirts and sweatshirts
• Pajama pants, lounge wear, and socks
• Kids’ T‑shirts and onesies
• Simple ball caps and knit beanies

Selection can vary by location and time of year, but if you just want something simple and affordable to throw on for a watch party, this can be an efficient option while you’re running regular errands.

4. Local Atlanta Boutiques and Neighborhood Shops

Around neighborhoods like East Atlanta Village, Old Fourth Ward, West Midtown, and Little Five Points, you may find smaller boutiques and local shops that carry:

• Atlanta‑themed streetwear that incorporates Falcons colors (red, black, silver, white)
• Unofficial but city‑inspired designs that nod to the team, city nickname, or local culture
• Limited‑run T‑shirts or hats tied to big playoff runs or special seasons

These spots are popular with locals who want to show Atlanta pride with a more unique vibe instead of standard jersey looks.

Note: These items may not always use official team logos, but they often lean into ATL themes, slogans, and colorways that are immediately recognizable around the city.

5. Thrift Stores and Vintage Shops

If you like throwback Falcons clothes—older logos, classic players, or retro color combinations—Atlanta’s thrift and vintage shops can be surprisingly good hunting grounds.

Common finds:

• Vintage Falcons T‑shirts from past seasons
• Older player jerseys (sometimes from legendary eras)
• Sweatshirts and jackets with retro designs
• Starter‑style jackets and 90s‑era windbreakers

Neighborhoods with active vintage and thrift scenes (such as Little Five Points, Decatur, and parts of Midtown) tend to get a regular flow of sports apparel. Inventory changes quickly, so it’s worth stopping in periodically if you’re hunting for something special.

Types of Atlanta Falcons Clothes to Consider

Everyday Falcons Apparel

For most Atlanta residents and visitors, everyday Falcons gear is the starting point:

• T‑shirts: Great for hot Atlanta afternoons or layering under a jacket for fall games.
• Long‑sleeve tees: Useful during transitional weather or air‑conditioned indoor watch parties.
• Polo shirts or casual button‑downs: Office‑friendly options on Fridays before a home game.
• Hoodies and crewneck sweatshirts: Ideal for late‑season games and evening events.

Atlanta’s climate is warm much of the year, so many locals build a layering system: a breathable Falcons tee plus a light hoodie or zip‑up they can take on and off as temperatures change.

Game‑Day Jerseys

Jerseys are usually the centerpiece of a Falcons fan’s wardrobe. In Atlanta, you’ll generally see three broad categories:

• Authentic jerseys: Designed to look very close to what players wear on the field, often at a higher price point.
• Replica jerseys: Similar appearance with more casual materials; popular for most fans.
• Fashion or alternate jerseys: Special colors or one‑off designs for particular games or promotions.

Common choices include:

• Current stars and standout players
• Custom name and number options
• Blank jerseys if you prefer no name on the back

Because jerseys can be an investment, many locals choose:

• A timeless player or team legend that won’t feel outdated quickly, or
• A neutral option (no name, or just “ATL”) that works season after season.

Weather‑Ready Falcons Gear for Atlanta

Atlanta weather can swing from humid and hot in September to chilly and occasionally wet by late season. Falcons fans often plan for:

Early season (September–early October):

• Lightweight performance T‑shirts or tank tops
• Breathable caps or visors
• Shorts and moisture‑wicking gear

Mid‑season (late October–November):

• Hoodies or light jackets with Falcons branding
• Long‑sleeve shirts layered under jerseys
• Beanies for night games if it’s cooler

Late season (December and beyond):

• Heavier jackets and insulated hoodies
• Gloves and knit hats in Falcons colors
• Thick socks and boots for colder, rainy days

Mercedes‑Benz Stadium has a roof, but weather still matters for tailgating, walking from MARTA, and outdoor events around Downtown before and after the game.

Family and Kids’ Falcons Clothes

Metro Atlanta is full of family Falcons fans, and most major retailers that carry adult gear will also have:

• Kids’ jerseys (often more budget‑friendly versions)
• Falcons T‑shirts and hoodies in children’s sizes
• Baby onesies, bibs, and hats for the youngest fans
• Cheer‑style outfits and accessories for kids who like that look

When you’re dressing kids for a game or a watch party in Atlanta:

• Prioritize comfortable, breathable fabrics, especially in early season heat.
• Pack extras in case of spills or sudden rain.
• For late season, layer a long‑sleeve shirt or thermal top under their Falcons gear.

Accessories: The Small Pieces that Complete the Look

Many Atlanta fans like to add smaller items to tie a whole outfit together, such as:

• Hats and beanies
• Scarves in team colors
• Face paint or temporary tattoos in red and black
• Falcons socks and slides
• Bags or clear stadium‑approved totes with team branding

Stadium entry rules change over time, but many venues in Atlanta follow clear-bag guidelines for security. A Falcons‑branded clear bag can help you stay compliant while showing team spirit.

Dressing for Different Falcons Game‑Day Situations in Atlanta

At Mercedes‑Benz Stadium

For an in‑stadium experience:

• Aim for comfortable, breathable clothing; you’ll be walking, climbing stairs, and possibly standing for long stretches.
• Many locals wear a jersey or Falcons tee as a base, then add:
  • A hoodie or lightweight jacket if the weather is cooler outside
  • A hat or beanie depending on the season

Because the stadium has a retractable roof and climate control, it’s usually more about comfort and layering for the trip to and from the stadium than planning for extreme temperatures inside.

At Atlanta Sports Bars and Restaurants

Neighborhoods like Buckhead, Midtown, East Atlanta, Old Fourth Ward, and Downtown have plenty of bars and restaurants that lean heavily into Falcons game days.

Typical outfits include:

• Falcons T‑shirt or jersey with jeans or shorts
• Team‑color outfits even if they’re not officially licensed gear
• More casual streetwear for trendy spots, often worked around Falcons colors

If you’re heading somewhere with outdoor seating or a patio, pack a light layer—evenings can cool off quickly once the sun goes down.

At Home, Tailgates, and Neighborhood Parties

For tailgating in parking areas around Downtown or neighborhood gatherings in places like Grant Park, West End, or Kirkwood, comfort comes first:

• T‑shirts, jerseys, or hoodies depending on the season
• Comfortable shoes that can handle pavement and grass
• Hats and sunglasses for sunny days
• Optional: fun accessories like Falcons flags, koozies, or blankets in team colors

If you plan to grill or set up chairs, consider darker clothing that won’t easily show smoke, food spills, or grass stains.

Quick Comparison: Where Atlanta Fans Typically Shop for Falcons Clothes

Practical Tips for Buying and Wearing Falcons Clothes in Atlanta

• Size with layering in mind: If you plan to wear a hoodie under your jersey in colder months, consider how that affects the fit.
• Pay attention to fabric: In Atlanta’s humidity, many fans prefer moisture‑wicking or lightweight cotton for early season games.
• Check return policies: Especially for customized jerseys or online purchases, know whether you can exchange if sizing is off.
• Think long term: A classic logo or a neutral design can outlast roster changes and still look current a few seasons from now.
• Match your schedule: If you’re visiting for a weekend game, consider picking up your Falcons clothes early in the trip so you’re not scrambling on game day.

How Falcons Gear Fits Into Everyday Atlanta Life

In Atlanta, Falcons clothes aren’t just for Sundays. During the season you’ll often see:

• Office “Falcons Fridays” with polos, T‑shirts, or jerseys
• Students in Falcons gear at schools and universities
• Neighborhood walks, grocery runs, and gym sessions where Falcons logos are everywhere
• Extra Falcons apparel around MARTA stations and Downtown on home‑game weekends

If you’re moving to Atlanta or visiting for a game, picking up some Atlanta Falcons clothes is an easy way to blend in, share the local spirit, and feel connected to the city’s sports culture—whether you’re in the stands at Mercedes‑Benz Stadium or watching from a couch in your favorite Atlanta neighborhood.