Inside the Atlanta Falcons Front Office: How the Team Is Run and How Fans Can Connect

The Atlanta Falcons front office is the business and football brain of the franchise. If you live in Atlanta, visit often, or just want to better understand how your hometown team operates off the field, it helps to know who’s in charge, what they do, and how to get in touch when you need something.

Below is a clear, Atlanta-focused guide to how the Falcons front office works, where it’s located, and what it means for fans across the city.

Where the Falcons Front Office Is in Atlanta

The Falcons’ operations are centered in two key places in the greater Atlanta area:

1. Team Headquarters & Training Facility – Flowery Branch
Most football and front office operations are based at the Falcons’ headquarters in Hall County, northeast of downtown:

• Atlanta Falcons Training Facility
  4400 Falcon Parkway
  Flowery Branch, GA 30542

This is where you’ll find football administration, player personnel, coaching offices, and much of the day‑to‑day decision-making activity.

2. Stadium & Game-Day Operations – Downtown Atlanta
On game day and for many fan-facing functions, activity shifts to:

• Mercedes‑Benz Stadium
  1 AMB Drive NW
  Atlanta, GA 30313

Ticketing, stadium operations, premium seating services, and many public-facing experiences are coordinated here.

Who Runs the Falcons? Key Front Office Roles

The front office is usually divided into ownership, executive leadership, football operations, and business operations. Here’s how that breaks down for Atlanta.

Ownership and Top Leadership

• Owner & Chairman – Arthur M. Blank
  As the principal owner, Arthur Blank sets the overall vision and direction for the franchise. He’s also well known locally for his work through the Arthur M. Blank Family Foundation and ties to the broader Atlanta sports and community landscape.

• Chief Executive-Level Leadership
  The Falcons have senior executives who oversee everything from football decisions to business and community operations. Titles can include chief executive officer, team president, or CEO of AMB Sports & Entertainment (the parent company of the Falcons and Atlanta United). These leaders guide long-range planning, budgeting, and key hires.

Football Operations: Building the Team

This side of the front office focuses strictly on winning football games.

Typical roles include:

• General Manager (GM)
  The GM oversees player personnel, including:

  • Draft strategy
  • Trades and free agency
  • Contract negotiations and salary cap management
  • Roster building and practice squad decisions

  Atlanta fans often look to the GM for answers when it comes to draft picks, free agent signings, and long-term team strategy.

• Head Coach
  While a coach is not “front office” in the business sense, they work closely with the GM and top executives to:

  • Shape the team’s style of play
  • Decide who starts and who sits
  • Set the culture in the locker room

• Player Personnel & Scouting Departments
  These staff members are constantly evaluating:

  • College players (for the NFL Draft)
  • Other teams’ players (for trades or signings)
  • Potential practice squad additions

  They travel, review film, and feed information up to the GM.

• Football Administration / Cap Management
  A specialized group that keeps the Falcons compliant with NFL salary cap rules, structures player contracts, and balances short‑term competitiveness with long‑term financial health.

Business Operations: Running the Franchise as an Atlanta Organization

On the business side, the front office makes sure the Falcons function as a successful, stable operation in the Atlanta market.

Key areas include:

• Ticket Sales & Service
  Oversees:

  • Season tickets and personal seat licenses (PSLs)
  • Single-game tickets
  • Group tickets and family packages
    These teams are especially active leading up to and during the season.

• Sponsorship & Corporate Partnerships
  Works with Atlanta-based and national businesses that sponsor the team, from in-stadium signage to community events and promotions.

• Marketing & Communications
  Handles:

  • Advertising campaigns around the city
  • Digital content and social media
  • Media relations with local outlets like TV, radio, and newspapers

• Community Relations & Youth Programs
  Coordinates:

  • Local charity and community initiatives
  • Youth football camps and clinics
  • Appearances at schools, events, and Atlanta-area nonprofits

• Stadium & Event Operations (through partnership with stadium management)
  Makes sure:

  • Game day runs smoothly
  • Security, concessions, and guest services are aligned
  • Special events like concerts or neutral-site games are supported

Quick Snapshot: Falcons Front Office at a Glance

How the Falcons Front Office Affects Fans in Atlanta

If you live in or around Atlanta, front office decisions show up in everyday ways:

Ticket Prices, Seat Options, and Game-Day Experience

The business side of the front office decides:

• Season ticket pricing and payment options
• Availability of:
  • Lower-level seats
  • Club and suite seating
  • More affordable upper-deck sections
• Special theme games, fan promotions, and in‑stadium entertainment

These choices significantly shape how accessible Falcons games are for individuals, families, and groups across metro Atlanta.

Roster Moves and Team Identity

On the football side, decisions about:

• Drafting local or regional players
• Retaining fan favorites
• Signing star free agents

all directly change how connected Atlanta residents feel to the team. Many Atlanta fans follow front office moves closely in the offseason to gauge the team’s direction.

Community Presence Across the City

Community and outreach staff work with neighborhoods throughout the region, including:

• Youth football events in metro-area parks and high school facilities
• Support of local nonprofits and educational programs
• Public appearances by players and team representatives

If you see Falcons logos at a local charity run or youth camp, that’s typically coordinated through front office community relations.

Contacting the Atlanta Falcons Front Office

For most fans, contact with the front office happens through specific departments rather than an executive’s direct line. While individual contact details can change, here are common ways to connect as an Atlanta-area fan:

Ticketing and Game-Day Questions

If you have questions about season tickets, single-game tickets, or seating, you typically go through the Falcons’ ticket office, which is operated in conjunction with Mercedes‑Benz Stadium ticketing services.

Common reasons to reach out:

• Buying season tickets or PSLs
• Changing seat locations
• Group sales for schools, churches, or companies
• Accessibility seating questions

The box office at Mercedes‑Benz Stadium is the physical hub for in-person ticket questions connected to Falcons home games.

Customer Service & Fan Feedback

For general questions such as:

• Game-day policies (bags, parking, entry times)
• Lost and found related to Falcons games
• Feedback on your experience at the stadium

You’ll usually be routed to a fan services or guest services team. On game days, they operate in and around Mercedes‑Benz Stadium; during the week, calls and emails are handled through the organization’s customer service channels.

Community & Charitable Requests

If you’re part of an Atlanta-area organization looking for:

• Community partnerships
• Player or mascot appearances (when available)
• Support for charity events or youth sports programs

Your request is typically directed to the community relations or charitable giving arm of the front office. They often receive a high volume of requests, especially during the season, so advance notice is useful.

Front Office and Other Atlanta Sports Operations

The Falcons are part of a larger sports and entertainment ecosystem in the city:

• AMB Sports & Entertainment (AMBSE) oversees:
  • Atlanta Falcons (NFL)
  • Atlanta United FC (MLS)
  • Operations at Mercedes‑Benz Stadium

This shared structure means some business staff and stadium operations are integrated across both teams, which can streamline major events and fan services in downtown Atlanta.

What Atlanta Residents Should Know About Front Office Changes

Like any major organization, the Falcons front office can change over time:

• New GM or head coach hires can signal shifts in team philosophy.
• Changes in executive leadership may affect business strategy, pricing approaches, or community priorities.
• Adjustments to stadium operations can change entry procedures, concessions offerings, or transportation plans around game days.

If you’re an Atlanta resident who attends games or follows the team year‑round, paying attention to official team announcements about leadership changes can help you understand what’s coming next on and off the field.

How to Stay Informed as an Atlanta Fan

To keep up with front office decisions and how they impact you:

• Follow official team announcements for major hires, signings, and changes.
• Keep an eye on ticket communications if you’re a season ticket holder or frequent attendee.
• Watch local Atlanta sports coverage for context on how front office moves fit into broader league trends.

Understanding the Atlanta Falcons front office gives you a clearer view of why the team makes certain decisions—whether it’s who they draft, how much tickets cost, or where they show up in the community—and helps you navigate your experience as a fan in and around Atlanta.