Atlanta Falcons Gear: Where to Buy It and How to Wear It in Atlanta

If you live in Atlanta, you already know the Falcons aren’t just a team—they’re part of the city’s identity. Whether you’re getting ready for a Sunday at Mercedes-Benz Stadium, watching from a bar in Buckhead, or sending Falcons gear to a friend who misses home, it helps to know where to find the best Atlanta Falcons gear and how to choose what fits your style, budget, and plans.

Below is a practical guide to Falcons gear in Atlanta, Georgia—from official team stores to budget options, customized jerseys, and what to wear for different kinds of game days.

Types of Atlanta Falcons Gear You’ll See Around the City

When people in Atlanta talk about Falcons gear, they usually mean:

• Jerseys – home, away, alternate, and throwback styles
• T‑shirts and hoodies – everyday clothing with Falcons logos or player names
• Hats and caps – fitted, snapback, beanies, and visors
• Outerwear – jackets, pullovers, and quarter-zips for colder games
• Accessories – flags, decals, lanyards, socks, bags, and gloves
• Game-day items – clear bags (stadium-approved), seat cushions, and ponchos
• Kids and baby gear – onesies, youth jerseys, and smaller sizes
• Home and office items – mugs, blankets, banners, and wall art

In Atlanta, you’ll see Falcons gear everywhere on game weekends: MARTA stations, airport terminals, tailgates in the Gulch, and sports bars from Midtown to Marietta. Knowing what’s available helps you buy only what you’ll actually use.

Where to Buy Atlanta Falcons Gear in Atlanta

1. Official Team Stores at Mercedes-Benz Stadium

For the widest and most official selection, the main team stores at Mercedes-Benz Stadium are a central option.

Location:
Mercedes-Benz Stadium
1 AMB Drive NW
Atlanta, GA 30313

Inside the stadium, you’ll typically find:

• Authentic and replica jerseys (current players, legends, and custom)
• On-field style gear like what players and coaches wear
• Exclusive stadium-only merchandise (special logos, limited designs)
• Clear bag policy–friendly items like approved bags and clutches

📝 Tip: If you’re going to a game, arrive early. Lines for jerseys and popular items can get long before kickoff, especially on opening weekend or big rivalry games.

2. Airport Shops (For Travelers and Last-Minute Gifts)

If you’re flying in or out of Atlanta, Hartsfield-Jackson Atlanta International Airport (ATL) usually has multiple shops carrying Falcons gear, especially in:

• Domestic terminals and concourses (around main retail areas)
• Shops selling regional or Atlanta-branded merchandise

These locations are convenient for:

• Visitors who want a souvenir
• Locals grabbing a last-minute gift before traveling
• Fans connecting through Atlanta who want to represent the team

Selection is often more focused on T‑shirts, hats, and smaller souvenirs, with fewer jersey options than the stadium or larger sports stores.

3. Big-Box and Sporting Goods Stores Around Metro Atlanta

Across the Atlanta metro area, larger sporting goods and general retail stores tend to stock Falcons gear, especially during the NFL season and playoffs. These stores are commonly found in:

• Cumberland / Cobb (near Truist Park area, I‑75/I‑285)
• Perimeter Center / Dunwoody
• Gwinnett (Duluth, Lawrenceville)
• South Atlanta (Union City, Morrow, McDonough)

Expect to find:

• Replica jerseys and T‑shirts at a range of price points
• Hats, beanies, and hoodies
• Some youth, women’s, and plus-size options

📝 Local reality: During strong seasons or playoff runs, these stores in Atlanta often sell out of popular players’ jerseys and common sizes. Shopping early in the season gives you better choices.

4. Neighborhood Sports Shops and Boutiques

In areas like Downtown, Midtown, Buckhead, Westside, and East Atlanta, you may find smaller sportswear shops and boutiques that carry Falcons-branded gear or Atlanta-themed designs inspired by the team colors.

These are good for:

• More unique designs that feel very “Atlanta”
• Streetwear-style Falcons colors and themes
• Supporting local businesses while still repping the team

Inventory changes often, so selection can be hit-or-miss, but you may find gear you won’t see on everyone else.

5. Team Gear at Local Events and Pop-Ups

Around major moments—like the home opener, Thursday night games, or special events at Mercedes-Benz Stadium—Atlanta sometimes sees:

• Merchandise pop-ups near the stadium or in high-traffic areas
• Mobile shops at fan festivals, pep rallies, or city events

These are especially useful if you’re already attending the event and want to pick up something on the spot without making a separate trip.

Choosing the Right Falcons Jersey in Atlanta

Jerseys are often the big-ticket Falcons purchase, so it helps to know your options.

Authentic vs. Replica Jerseys

• Authentic jerseys

  • Designed to look and feel more like what players wear
  • Typically higher quality materials and stitched details
  • Usually more expensive

• Replica jerseys

  • More affordable
  • Slightly different materials and details, but still officially licensed
  • Good for casual wear, students, and families buying multiple jerseys

Many Atlanta fans choose replica jerseys for regular wear and authentic for serious collectors or dedicated game-day outfits.

Current Player, Legend, or Custom?

Common choices you’ll see around Atlanta:

• Current star players – Great if you follow the current roster closely
• Team legends – Safer if you want a jersey that won’t feel dated quickly
• Custom jerseys – You can often add your own name and number at official outlets or team stores

📝 Local tip: If you’re new to following the Falcons and live in Atlanta, a legend or custom jersey can be a smart long-term choice so it still feels relevant even as rosters change.

What to Wear to a Falcons Game in Atlanta

What you wear can depend a lot on Atlanta’s weather and your game-day plans.

Early Season (September–October)

Atlanta can still be hot and humid, especially for day games.

Recommended gear:

• Lightweight Falcons T‑shirt or jersey
• Breathable hat or cap for sun
• Shorts or light pants
• Comfortable walking shoes (you may walk from MARTA or parking lots)

If you sit near the roof openings or in sunny sections, lighter clothing will be much more comfortable.

Mid to Late Season (November–January)

Weather can swing between mild and chilly, sometimes in the same week.

Layering is key:

• Jersey over a long-sleeve shirt or hoodie
• Light to medium jacket in team colors
• Beanie and gloves for colder night games
• Falcons-branded scarf if you like accessories

Mercedes-Benz Stadium is covered, but temperatures commuting to and from the stadium—especially evening games—can feel cool.

Stadium Rules: Gear to Know Before You Go

When you’re attending a game in Atlanta, some gear choices are about stadium policies as much as style.

Clear Bag Policy

Like many NFL stadiums, Mercedes-Benz Stadium uses a clear bag policy. In practice, that usually means:

• Clear plastic, vinyl, or PVC bags that meet size rules
• Small clutches or purses within certain dimensions

You can find Falcons-branded clear bags at the stadium team store and at some larger sports retailers around metro Atlanta. These bags let you show team spirit and get through security more smoothly.

Prohibited Items

While rules can change, fans typically cannot bring:

• Large bags or backpacks
• Certain types of noisemakers
• Some types of seat cushions

If you’re buying Falcons gear specifically for game day, check that items like seat cushions, flags, and signs follow current stadium guidelines.

Falcons Gear for Different Atlanta Lifestyles

Atlanta is diverse, and how you wear your Falcons gear depends a lot on your daily routine.

For Office and Business Settings

Many workplaces in Atlanta have casual Fridays or game-day dress themes.

Good options:

• Polo shirts with subtle Falcons logos
• Quarter-zip pullovers in team colors
• Socks or ties with understated logos

These let you support the team without breaking dress codes in offices around Downtown, Midtown, Perimeter, or Buckhead.

For Students (Georgia State, Georgia Tech, Local Colleges)

If you attend school in or around Atlanta:

• T‑shirts, hoodies, and hats are the most practical
• Consider budget-friendly replica jerseys
• Backpacks, lanyards, and notebooks with Falcons branding can be useful daily items

Game days downtown can get crowded, especially when college and pro schedules overlap, so choose gear that’s comfortable for walking, MARTA, and standing.

For Families and Kids

Around metro Atlanta, many parents like to match gear with their kids on Sundays.

Popular items include:

• Youth jerseys and T‑shirts
• Onesies and toddler sets
• Smaller hats and beanies
• Blankets and plush items for younger children

At big-box retailers and some stadium-area shops, children’s gear is often grouped together, making it easier to coordinate family outfits for home viewing or stadium trips.

Falcons Gear for Home, Car, and Everyday Atlanta Life

You’ll see Falcons colors not just on clothes, but everywhere across Atlanta.

Common items locals use:

• Car decals, license plate frames, and flags – especially on I‑75, I‑85, and the Connector on game days
• Mugs, tumblers, and water bottles for commuting and office use
• Throw blankets and pillows for home viewing parties
• Banners and wall hangings in home offices or garages

These can be found at:

• Larger retail chains around metro Atlanta
• Specialty shops near Downtown, Midtown, and Buckhead
• Airport shops (more souvenir-focused)

Budget-Friendly Ways to Get Falcons Gear in Atlanta

Supporting the team doesn’t have to be expensive. Around Atlanta, people often use these approaches to stay within budget:

• Shop off-season: Prices on some items tend to be lower in the spring and early summer.
• Look for basic logo T‑shirts and hats: These usually cost less than jerseys and can be worn year-round.
• Consider youth sizes for smaller adults: In some cases, youth XL or similar sizes may fit and cost less.
• Prioritize versatile items: A neutral-colored hoodie or jacket with a small logo can work for work, errands, and game days.

If you live in Atlanta long-term, a few durable pieces (like a good hoodie, a hat, and one jersey) often go further than lots of impulse buys.

Quick-Glance Guide to Falcons Gear Options in Atlanta

How to Keep Your Falcons Gear Looking Good in Atlanta’s Climate

Atlanta’s heat, humidity, and sudden rain can be hard on clothing and accessories.

To help your gear last:

• Wash jerseys and T‑shirts inside out to preserve logos and numbers
• Air dry when possible to reduce cracking or peeling on prints
• Store hats and jackets in a cool, dry place to avoid mildew
• For car decals, apply on clean, dry surfaces and avoid harsh scrubbing

If you regularly attend games or outdoor events, consider owning at least one backup T‑shirt or hat, especially during the hot early season.

Whether you’re a lifelong resident on the Westside, a new transplant in Midtown, or a visitor catching your first game downtown, Atlanta Falcons gear is easy to find and even easier to wear around the city. With a bit of planning—choosing the right stores, styles, and price points—you can represent Atlanta’s team comfortably on game day and every day.