The Atlanta Falcons’ Head Coaches: A Complete History for Atlanta Fans
The story of the Atlanta Falcons is tightly woven into the story of modern Atlanta itself. From the early days at Atlanta–Fulton County Stadium, through the long era in the Georgia Dome, to today’s home at Mercedes-Benz Stadium, each Falcons head coach has helped shape how the city experiences football.
If you live in metro Atlanta, are visiting for a game, or just want to better understand the franchise your city rallies around every fall, knowing the history of Falcons head coaches is one of the best ways to understand where the team has been—and where it might be going.
Quick Overview: All Atlanta Falcons Head Coaches
Below is a simple, fan-friendly reference to the Falcons’ head coaches from 1966 to today.
| Coach | Years in Atlanta | Notable Atlanta Context |
|---|---|---|
| Norb Hecker | 1966–1968 | First head coach of the expansion Falcons |
| Norm Van Brocklin | 1968–1974 | Helped stabilize a young franchise |
| Marion Campbell (1st stint) | 1974–1976 | Defensive-minded coach in a building phase |
| Leeman Bennett | 1977–1982 | Guided Falcons to their first playoff win |
| Dan Henning | 1983–1986 | Offensive coach during transitional years |
| Marion Campbell (2nd stint) | 1987–1989 | Returned but struggled to find success |
| Jerry Glanville | 1990–1993 | Brought swagger and attitude to Atlanta |
| June Jones | 1994–1996 | Offensive focus, coached the early Vick era predecessor teams |
| Dan Reeves | 1997–2003 | Led Falcons to first Super Bowl (1998 season) |
| Jim Mora Jr. | 2004–2006 | Young, energetic coach in early 2000s Atlanta |
| Bobby Petrino | 2007 | Short, tumultuous tenure |
| Mike Smith | 2008–2014 | Most wins in franchise history; stability returns |
| Dan Quinn | 2015–2020 | Led Falcons to Super Bowl LI appearance |
| Raheem Morris (interim) | 2020 | Steadying presence midseason |
| Arthur Smith | 2021–2023 | Rebuild-focused in early Mercedes-Benz years |
| Raheem Morris | 2024–present | Returns as full-time head coach |
Note: “Present” refers to the ongoing tenure as of the latest NFL season in Atlanta.
How Head Coaches Shape Football Culture in Atlanta
For locals, Falcons head coaches are more than just sideline figures. They influence:
- How the city feels about Sundays in the fall – winning coaches turn downtown into a weekly celebration.
- Community involvement – many coaches are visible in local charity work and youth initiatives.
- The style of play Atlanta becomes known for – hard-nosed defense, explosive offense, or a blend of both.
When you walk into Mercedes-Benz Stadium (1 AMB Drive NW, Atlanta, GA 30313), the banners, highlight videos, and fan traditions are all linked to specific coaching eras.
The Early Years (1966–1976): Building a Franchise in a Growing City
Norb Hecker (1966–1968)
The Falcons joined the NFL in 1966—right as Atlanta was rapidly growing and trying to cement itself as a major-league city. Norb Hecker became the franchise’s first head coach.
- Context for Atlanta:
- Games were played at Atlanta–Fulton County Stadium.
- The team and the city were both new to big-time pro football.
- On the field:
- Results were rough, which is common for expansion teams.
- Hecker helped establish the basic structure and expectations of a new franchise.
For longtime Atlantans, these years are remembered less for wins and more for the novelty of having an NFL team in town.
Norm Van Brocklin (1968–1974)
Former star quarterback Norm Van Brocklin took over and tried to bring a veteran presence to the sideline.
- Impact in Atlanta:
- Helped the Falcons slowly become more competitive.
- Built up a more disciplined style of play.
- For fans:
- Laid groundwork for the first true taste of success that would arrive in the late ’70s.
Marion Campbell’s First Stint (1974–1976)
Marion Campbell, also known for his defensive mindset, was promoted from within.
- Emphasis on defense and fundamentals.
- The team was still searching for a true identity that fit the city’s personality.
First Real Breakthrough (1977–1982): Leeman Bennett and Playoff Football
Leeman Bennett (1977–1982)
Under Leeman Bennett, the Falcons began to look like a serious contender—right as Atlanta’s population was booming and the city’s sports scene was gaining maturity.
- Key achievements:
- Led the Falcons to their first playoff appearance.
- Secured the franchise’s first playoff win, a big moment for local fans.
- Atlanta flavor:
- Falcons home games became louder and more emotional, matching the city’s growing pride.
- A stronger bond formed between the team and residents across metro Atlanta—from College Park to Marietta.
If you talk to older Falcons fans around the city, Bennett’s era is often the first they recall with real excitement.
The 1980s: Transition, Defense, and Identity Shifts
Dan Henning (1983–1986)
Dan Henning followed Bennett and tried to bring a fresh offensive philosophy.
- Focused on offensive schemes during a period when Atlanta was still defining its football personality.
- Results were mixed, and the team had trouble sustaining winning seasons.
Marion Campbell’s Second Stint (1987–1989)
Campbell returned for another try.
- Continued emphasis on a defense-first approach.
- The on-field product struggled, and Atlanta fans had limited success to rally around.
During these years, many locals leaned more heavily on college football (Georgia, Georgia Tech) while still hoping the Falcons would find the right leader.
The Jerry Glanville Era (1990–1993): Swagger in the Georgia Dome Years
Jerry Glanville (1990–1993)
When locals talk about “personality” in Falcons history, Jerry Glanville is usually near the top of the list.
- Style and identity:
- Known for his black outfits and aggressive, high-energy persona.
- The team mirrored that approach—playing with flair and attitude.
- Atlanta context:
- The Falcons moved into the Georgia Dome in 1992, giving the city a modern indoor venue and a serious big-event feel downtown.
- Glanville’s Falcons matched Atlanta’s growing reputation for music, entertainment, and nightlife.
Fans who grew up in the early ’90s often remember this era as when Falcons football became fun and distinctly “Atlanta.”
June Jones and the Mid-90s (1994–1996)
June Jones (1994–1996)
June Jones brought a more modern, pass-oriented offense.
- Focused on opening up the passing game and using more creative offensive concepts.
- Results varied, but the style began to shift toward the aerial football that would later complement star players in future years.
For Atlanta residents, this era sits between the Glanville swagger and the breakthrough under Dan Reeves.
Dan Reeves and the 1998 Super Bowl Run (1997–2003)
Dan Reeves (1997–2003)
Dan Reeves is one of the most important names in Falcons history, especially if you live in Atlanta and remember the late ’90s.
- Historic achievement:
- Led the Falcons to their first-ever Super Bowl (1998 season), a milestone moment shared across the entire metro area.
- What it meant for the city:
- Bars, restaurants, and living rooms around Atlanta were filled with fans wearing the old black-and-red.
- The Falcons gave Atlanta a national spotlight, sharing the stage with other major events hosted at the Georgia Dome.
- Coaching style:
- Veteran, steady approach.
- Focused on tough, disciplined football, which played well with fans craving consistency.
If you walk through Falcons exhibits or see highlight reels at events in Atlanta, the 1998 season under Reeves is almost always featured.
Jim Mora Jr. and the Mid-2000s (2004–2006)
Jim Mora Jr. (2004–2006)
Jim Mora Jr. brought youthful energy and enthusiasm.
- Known for being animated on the sidelines and engaging in press conferences.
- Coached during a time when Atlanta was continuing to grow as a sports and entertainment hub, with the Georgia Dome frequently hosting major events.
The Mora years are remembered as hopeful but inconsistent, with the team unable to sustain strong starts through multiple seasons.
Bobby Petrino’s Short Tenure (2007)
Bobby Petrino (2007)
The Bobby Petrino era is one of the most controversial chapters in Falcons coaching history.
- On-field and off-field turbulence:
- The team dealt with significant roster and quarterback challenges.
- Petrino resigned before the season ended, leaving a sour taste for many Atlanta fans.
- Impact on Atlanta fans:
- Shook trust in coaching stability.
- Set the stage for a much-needed reset.
This period is often referenced by locals as a “low point” that made the next era of stability even more appreciated.
Mike Smith (2008–2014): Stability and Sustained Success
Mike Smith (2008–2014)
For many modern Atlanta residents, Mike Smith represents the most stable, consistently successful era in Falcons history.
- Key highlights:
- Became the winningest head coach in franchise history.
- Produced multiple winning seasons and regular playoff appearances.
- How it felt in Atlanta:
- Falcons games at the Georgia Dome became events where winning was the expectation, not the exception.
- The team had a more professional, steady identity that matched Atlanta’s evolution into a major corporate and transportation center.
- Fan experience:
- Families and long-time fans finally enjoyed a sustained stretch of quality football.
- Local media and radio shows frequently discussed playoff scenarios instead of draft position.
If you talk to fans at tailgates near downtown or in fan clubs across the city, the Mike Smith era is often remembered with respect for bringing reliability.
Dan Quinn (2015–2020): Super Bowl LI and Heartbreak
Dan Quinn (2015–2020)
Dan Quinn arrived during a period of big changes: the end of the Georgia Dome era and the move to Mercedes-Benz Stadium.
- On the field:
- Known for a fast, aggressive defense and energetic coaching style.
- Led the Falcons to Super Bowl LI (2016 season), another major highlight for the city.
- Super Bowl LI context for Atlanta:
- The run electrified the city—offices, schools, and neighborhoods were full of Falcons gear.
- The ultimate result (a dramatic loss after a large lead) is one of the most talked-about moments in local sports history.
- After the Super Bowl:
- The team struggled to recapture that peak form.
- Close losses and frustrations weighed on fans, especially as expectations stayed high.
Still, Quinn’s tenure is deeply tied to the early years of Mercedes-Benz Stadium and the idea of Atlanta as a city on the rise in both sports and culture.
Raheem Morris (Interim, 2020)
Raheem Morris (Interim Head Coach, 2020)
When Raheem Morris stepped in as interim head coach during the 2020 season:
- He provided a more composed, steady leadership presence.
- Helped stabilize the locker room during a challenging year both on and off the field.
For local fans, this short stint showed Morris could connect with players and maintain professionalism despite adversity.
Arthur Smith (2021–2023): Rebuilding in the Mercedes-Benz Era
Arthur Smith (2021–2023)
Arthur Smith took over at a time when the Falcons were undergoing a rebuild, managing salary cap issues and transitioning from long-time stars.
- Focus areas:
- Developing younger talent.
- Rebuilding the roster while staying competitive.
- Atlanta context:
- Fans around metro Atlanta knew this wasn’t a quick-fix situation.
- The team still drew strong local interest, especially with the appeal of the fan experience at Mercedes-Benz Stadium.
Results were uneven, and the organization ultimately chose to move in a different direction after the 2023 season.
Raheem Morris Returns (2024–Present): A New Chapter for Atlanta
Raheem Morris (2024–Present)
Raheem Morris returned to Atlanta, this time as the full-time head coach.
- What this means for Atlanta fans:
- Familiar face with previous ties to the organization.
- Seen by many locals as a blend of player-friendly energy and NFL experience.
- Current focus:
- Competing immediately while continuing to build a strong locker-room culture.
- Reconnecting with a fan base that wants both excitement and stability.
If you’re attending games at Mercedes-Benz Stadium or following the team from anywhere in Atlanta, Morris is the current face of the franchise’s football philosophy.
How to Experience Falcons Coaching History in Atlanta
If you’re in or visiting Atlanta and want to connect more deeply with this coaching history, here are some practical ways to do it:
1. Visit Mercedes-Benz Stadium
- Location: 1 AMB Drive NW, Atlanta, GA 30313
- What to look for:
- Team history displays and photo walls that reference key eras (Reeves, Smith, Quinn, etc.).
- Game-day video features that highlight past playoff runs and former coaches.
Stadium tours (when available) often include historical context about the team, coaches, and major games hosted in Atlanta.
2. Explore Local Falcons Culture
Around Atlanta, you’ll find:
- Sports bars and restaurants that replay classic Falcons games and discuss coaching eras.
- Local radio stations and sports talk shows frequently revisiting major coaching decisions and seasons.
- Fan groups in areas like Buckhead, Midtown, East Point, Marietta, and Decatur sharing memories of different coaches’ styles and seasons.
3. Connect Coaching Eras With City Landmarks
You can mentally map Falcons coaching eras to Atlanta’s growth:
- Hecker & Van Brocklin: Early expansion days at Atlanta–Fulton County Stadium.
- Bennett & Reeves: Georgia Dome glory years and the city’s rise as a major event host.
- Quinn & beyond: Modern era at Mercedes-Benz Stadium reflecting a global, fast-growing Atlanta.
Key Takeaways for Atlanta Residents and Visitors
- The history of Atlanta Falcons head coaches mirrors the growth and identity of Atlanta itself—from expansion city to major sports hub.
- Coaches like Leeman Bennett, Dan Reeves, Mike Smith, and Dan Quinn are especially important for understanding the team’s biggest highs.
- Knowing these eras helps you:
- Appreciate banners, highlights, and discussions when you attend games.
- Understand why certain seasons (like 1998 and 2016) are so deeply felt across the city.
- Today, Raheem Morris leads the team into its next chapter, and current decisions are already shaping the future history Atlanta fans will talk about for years.
For anyone in Atlanta—whether you’re a lifelong local, a new resident, or simply visiting for a weekend—understanding the Falcons’ head coaching history gives you a richer connection to the city’s sports culture and the energy that fills downtown every football season.