Atlanta Falcons Jerseys: How to Buy, Wear, and Enjoy Them in Atlanta

If you’re in Atlanta, Georgia, owning an Atlanta Falcons jersey is almost a rite of passage. Whether you’re gearing up for a game at Mercedes‑Benz Stadium, watching from a Midtown sports bar, or just repping your city on Fridays at work, the right jersey helps you feel part of the Dirty Birds community.

This guide walks you through where to buy Falcons jerseys in Atlanta, how to choose the right style and fit, what to know about pricing and authenticity, and how jerseys fit into local game‑day culture.

Types of Atlanta Falcons Jerseys You’ll See Around the City

Before you shop in Atlanta, it helps to know the main jersey styles you’ll run into.

By Quality and Price Level

Most Falcons jerseys fall into three general tiers:

When you’re shopping at Atlanta stores or stadium shops, staff often use terms like “replica”, “limited”, and “authentic” to describe these differences.

By Design: Home, Away, and Alternate

In Atlanta, you’ll most commonly see:

• Home jerseys – Traditionally darker colors, popular for local pride.
• Away jerseys – Lighter colors, often white; common for a cleaner, versatile look.
• Alternate or special editions – Throwbacks, “Rise Up” themes, or special colorways; big in Atlanta’s collector and fashion crowd.
• Salute to Service / special cause jerseys – Often worn around specific league initiatives; more niche, but visible around the city during those campaigns.

If you’re planning to go to multiple games at Mercedes‑Benz Stadium, it’s common to start with a home jersey, then add alternates or special editions later.

Where to Buy an Atlanta Falcons Jersey in Atlanta

You have several good options in and around the city, from official team stores to general sports retailers.

1. Official Team Stores and Stadium Shops

These locations typically offer the most complete selection of current players, custom options, and high‑end jerseys.

• Mercedes‑Benz Stadium Team Store
  1 AMB Drive NW
  Atlanta, GA 30313
  You’ll find this on game days and for many stadium events. It usually carries:

  • Current player jerseys (home, away, and alternate)
  • Higher‑end limited and authentic jerseys
  • Youth, women’s, and plus‑size options
  • Occasional special collections or game‑day exclusives

  On Falcons home game days, the selection is often expanded, but lines can be long. Many locals prefer to arrive earlier before kickoff or shop during quieter parts of the game.

• Official retail locations in and around the stadium area
  Around Downtown and Home Depot Backyard on game days, you may see authorized retail setups. These typically focus on fan/replica jerseys, t‑shirts, and hats.

These official spots are generally the safest bet for authenticity and current designs.

2. Major Sporting Goods Stores Around Atlanta

In the metro area, large sporting goods chains often carry:

• Fan/replica Falcons jerseys for popular players
• Some limited or premium jerseys
• Youth and women’s cuts

Common areas to check include:

• Cumberland / Vinings area – Near major shopping centers and close to I‑285.
• Perimeter (Dunwoody / Sandy Springs) – Busy retail corridors with larger sporting goods stores.
• Kennesaw, Buford, and other suburbs – Often have big‑box sports retailers with Falcons sections.

Inventory varies by location and time of season. Around preseason and early regular season, stock is usually best.

3. General Retailers and Department Stores

Large department stores around Lenox Square, Phipps Plaza, Cumberland Mall, Perimeter Mall, and similar destinations may carry:

• Basic Falcons jerseys for top players
• Budget‑friendly alternatives
• Branded Falcons tees and hoodies

If you’re already shopping in Buckhead or Perimeter, it can be convenient to check these sections for a quick, more casual jersey option.

4. Specialty and Local Shops

Some local sports and memorabilia stores in the Atlanta area focus on:

• Throwback Falcons jerseys
• Signed jerseys and framed displays
• Rare or limited‑edition designs

These are popular with collectors and fans who want something less common than the standard current‑season jersey. Selection and locations can change over time, so it’s often helpful to call ahead if you’re looking for something specific like a vintage player or older design.

Choosing the Right Atlanta Falcons Jersey for You

Atlanta has a wide variety of fans—from casual supporters to season‑ticket holders—so there’s no single “right” jersey. Here’s how to pick one that fits your needs.

1. Pick Your Player (or Go With a Custom Name)

Common choices for Atlanta fans include:

• Current star players – Popular for staying up‑to‑date with the team.
• Franchise legends – Great if you want a jersey that stays relevant for years.
• Custom jerseys – You can often add your own name and number at official locations and some retailers.

Atlanta‑area fans often consider:

• How long a player is likely to stay with the team.
• Whether they want to highlight the team as a whole (for example, jerseys with just “Atlanta” and a preferred number) rather than a specific player.

2. Decide on Fit: Men’s, Women’s, and Youth

In Atlanta stores, you’ll usually find three main fit categories:

• Men’s / unisex cuts – Roomier, straighter fit; common for layering over hoodies in cooler months.
• Women’s cuts – More tailored at the waist, sometimes shorter in length.
• Youth sizes – For kids, tweens, and teens.

If you’re planning to wear your jersey in Atlanta’s heat and humidity, especially during early‑season games:

• Consider a slightly looser fit for airflow.
• Lighter fan/replica styles are often more breathable for tailgates and daytime outdoor events.

3. Think About When You’ll Wear It

How you plan to use your Falcons jersey can guide your choice:

• Game days at Mercedes‑Benz Stadium

  • Home or alternate jerseys are very common.
  • Many locals pair jerseys with comfortable shoes for walking from MARTA, parking, or tailgate areas.

• Sports bars and watch parties (Midtown, Buckhead, Downtown, etc.)

  • Replica jerseys work well and are easier to wear casually.
  • If you frequent city bars that get crowded, some fans prefer not to wear their most expensive or signed jerseys.

• Office, casual Fridays, school spirit days

  • Many workplaces around Midtown, Downtown, and Perimeter allow team jerseys on Fridays during football season.
  • Fan/replica and cleaner designs (without heavy wear or signatures) are usually more office‑friendly.

Authentic vs. Knockoff Jerseys in Atlanta

Because Falcons gear is so popular locally, you may encounter unofficial or counterfeit jerseys, especially around big games.

How to Spot an Authentic‑Style Falcons Jersey

While specific tags and details can change by season and manufacturer, Atlanta shoppers often look for:

• Clean stitching around numbers, letters, and logos
• Consistent team colors (no obvious color mismatch)
• Neck tags and official branding that look professionally produced
• Proper spelling of player names and “Atlanta” or “Falcons”

Buying from team stores, major sporting goods chains, and well‑established retailers in the Atlanta area greatly reduces the risk of counterfeits.

Street Vendors and Pop‑Up Sellers

On game days near Mercedes‑Benz Stadium, Downtown, or outside popular bars and event spaces, you may see street vendors selling Falcons jerseys at lower prices. These may:

• Be unofficial or counterfeit
• Vary widely in quality
• Not match official sizing or colors

Some fans don’t mind this for novelty wear, but if you’re looking for long‑term durability or collectability, sticking to established retailers is usually more reliable.

What Atlanta Fans Typically Pay for Falcons Jerseys

Prices vary depending on jersey type and where you buy it in Atlanta, but you’ll generally see:

• Fan/Replica jerseys – Lowest price tier, suitable for casual wear.
• Limited/Premium jerseys – Mid‑to‑higher range due to stitched numbers and upgraded materials.
• Authentic jerseys – Highest prices, often treated as investments or collectibles.

Things that can affect price around Atlanta:

• Timing:
  • Prices are often more stable at the start of the season.
  • Clearance or discounts may appear in the off‑season or if a player changes teams.
• Location:
  • Stadium and official stores prioritize authenticity and selection; some fans are comfortable paying a bit more for that.
  • Department stores and big‑box retailers may run seasonal promotions.

For budget‑conscious fans, many in Atlanta start with a single fan/replica jersey, then add more specialized ones over time.

Game‑Day Tips: Wearing Your Falcons Jersey in Atlanta

What to Wear With Your Jersey

Falcons jerseys are common all over the city on game days, especially:

• Around Downtown, Westside, and Home Depot Backyard
• In MARTA stations on routes heading to the stadium
• At sports bars in Midtown, Buckhead, East Atlanta, and West Midtown

Locals often pair jerseys with:

• Comfortable sneakers (helpful for city walking and stadium stairs)
• Shorts in warm months; jeans or joggers in cooler months
• Light layers—Atlanta weather can be hot outside but cooler in shaded sections or indoor spaces

Weather and Comfort Considerations

Atlanta’s climate matters, especially early in the season:

• September and early October:

  • High humidity and heat—lighter replica jerseys breathe better.
  • Many fans avoid thick undershirts.

• Late season and colder days:

  • People often layer a long‑sleeve shirt, hoodie, or light jacket under or over the jersey.
  • Some fans size up to make room for layers.

Caring for Your Falcons Jersey in Atlanta’s Climate

To keep your jersey looking good through multiple seasons:

• Wash inside out in cold water to protect numbers and logos.
• Avoid high heat in the dryer; air‑drying or low heat can help prevent cracking or shrinking.
• Hang or fold carefully rather than crumpling in a gym bag or car trunk, especially in Atlanta’s heat, which can set wrinkles or damage printing over time.

If you commute by car in hot weather, try not to leave your jersey in a closed, parked vehicle for long periods, since high temperatures can be hard on certain materials and printed graphics.

Tips for Visitors Buying a Falcons Jersey While in Atlanta

If you’re visiting Atlanta and want a jersey as a keepsake:

1. Buy near the stadium on a game or tour day

   • The Mercedes‑Benz Stadium store often has the broadest selection and feels like part of the experience.

2. Plan for transport

   • If you fly in or out of Hartsfield‑Jackson Atlanta International Airport, some travelers prefer to pack jerseys in a carry‑on to avoid crushed or bent nameplates.

3. Consider a neutral or legend player

   • If you’re not a lifelong fan but want a local souvenir, a jersey tied to a franchise great or a classic design can feel more timeless.

When to Upgrade or Add to Your Jersey Collection

Many Falcons fans in Atlanta gradually build a small rotation:

• Starter jersey – Often a current home replica jersey.
• Alternate or throwback – For special games or events.
• Collector or signed jersey – Displayed at home or reserved for big games.

You might decide to upgrade when:

• Your old jersey shows visible wear, peeling numbers, or fading.
• A favorite player changes teams and you want a more timeless option.
• You move closer to the stadium or start attending more games and want something higher quality.

Wearing an Atlanta Falcons jersey in Atlanta is more than just game‑day clothing—it’s a visible connection to the city and its football culture. Whether you’re buying your first replica at a local retailer or picking out an authentic jersey at Mercedes‑Benz Stadium, knowing your options, price ranges, and fit choices helps you find something you’ll be comfortable wearing all season long.