Atlanta Falcons Shop: Where to Buy Falcons Gear in Atlanta

If you’re searching for an Atlanta Falcons shop in or around the city, you have plenty of options—from the official team store at Mercedes‑Benz Stadium to malls, neighborhood sports shops, and online ordering with local pickup. This guide focuses on where and how to buy Falcons gear in Atlanta, what you can expect at each type of store, and tips to get the most value from your purchase.

Main Places to Buy Atlanta Falcons Gear in Atlanta

1. Official Team Store at Mercedes‑Benz Stadium

The official Atlanta Falcons team store inside Mercedes‑Benz Stadium is the closest thing to a one‑stop Falcons destination.

Location (stadium address):
Mercedes‑Benz Stadium
1 AMB Drive NW
Atlanta, GA 30313

Inside the stadium, the primary team store typically offers:

• Authentic and replica jerseys (home, away, limited editions)
• Sideline apparel similar to what players and coaches wear
• Hats, beanies, and caps with current logos and special designs
• Collectibles and memorabilia (footballs, helmets, signed items when available)
• Kids’ and baby gear (onesies, youth jerseys, small sizes)
• Game‑day accessories like lanyards, clear bags, rally towels, and flags

📝 What to know:

• The largest selection is usually available on game days when the stadium is fully open.
• On non‑game days, access may be limited to certain entrances or hours, especially for stadium tours or special events.
• Inventory often reflects the current season, including new player jerseys and special designs for rivalry games or local themes.

If you’re already downtown for a game, a concert, or an event near the Georgia World Congress Center or State Farm Arena, stopping by the stadium store is one of the easiest ways to find official Falcons gear.

2. Falcons Team Store at Atlantic Station (When Available)

At times, a team store or pop‑up Falcons shop has operated at or near Atlantic Station, a mixed‑use district in Midtown:

Atlantic Station
1380 Atlantic Drive NW
Atlanta, GA 30363

When an official or semi‑official store is active there, you can generally expect:

• A smaller but curated selection of fan gear
• Lifestyle apparel (hoodies, joggers, T‑shirts) with Falcons branding
• Seasonal items, such as cold‑weather gear during late‑season home games

Because these locations can change, it’s wise to check current listings or call Atlantic Station’s management office to confirm if an official Falcons‑branded store or seasonal pop‑up is operating.

3. Major Sporting Goods Stores in the Atlanta Metro

Across metro Atlanta, large sporting goods retailers often carry licensed Falcons merchandise. These stores are useful if you’re outside the downtown area or want to compare prices and styles.

Common shopping areas where you’re likely to find Falcons gear include:

• Cumberland / Cobb Galleria area (near Truist Park in northwest Atlanta)
• Perimeter Center / Dunwoody (north of the city)
• Buckhead and Lenox/Phipps area
• Southlake / Morrow and Stonecrest / Lithonia (for south and east metro)

At these larger retailers, you can usually find:

• Replica jerseys and T‑shirts
• Caps and beanies featuring the Falcons logo
• Tailgating supplies such as chairs, tents, and coolers in team colors
• Small accessories like car decals, magnets, and keychains

🧾 Why these stores matter for Atlanta shoppers:

• They often run seasonal promotions leading up to the NFL season and holiday sales.
• It’s easier to try on sizes in person, especially for youth and women’s cuts.
• Parking is usually more straightforward than in dense downtown areas on event days.

4. Shopping at Malls Around Atlanta

Many shoppers still prefer to browse Falcons gear at Atlanta‑area malls, where multiple stores may carry merchandise.

Popular malls and shopping centers where Falcons items are commonly found include:

Inside these malls, Falcons gear may appear in:

• Sports specialty shops
• Department stores with licensed NFL sections
• Hat shops that carry team caps and beanies

These mall locations can be convenient if you’re already out shopping or if you want to compare Falcons gear with other Atlanta team merchandise (like Braves, Hawks, or United) in one trip.

5. Neighborhood and Local Sports Shops

In and around Atlanta, smaller independent sports stores and streetwear shops sometimes offer:

• Locally inspired Falcons designs
• Vintage‑style or throwback logos
• Limited‑run T‑shirts and hats that reference Atlanta neighborhoods and culture

These shops are often found in areas such as:

• Little Five Points
• Edgewood / Old Fourth Ward
• East Atlanta Village
• Parts of West Midtown and Castleberry Hill

These locations are especially popular if you want Falcons gear that reflects Atlanta street culture, local artists, or unique design spins rather than only the standard team logos.

6. Buying Atlanta Falcons Gear Online with Atlanta Delivery or Pickup

If you live in Atlanta or you’re staying for a visit, online ordering can be practical when:

• You want a specific player jersey or size that may not be in stock locally
• You’re shipping a gift to someone in metro Atlanta
• You’d like to avoid game‑day traffic and parking

Many online stores offer:

• Home delivery to Atlanta ZIP codes
• Ship‑to‑store options at local brick‑and‑mortar locations, where you can pick up your order in person
• Occasional discounts or promo codes that may not be available in physical stores

This can be particularly useful in busy seasons like the start of the NFL schedule, holidays, or playoff runs when in‑store inventory can sell out.

What Types of Falcons Gear Can You Expect to Find?

When you walk into an Atlanta Falcons shop—whether it’s at the stadium or in a local mall—you’ll typically see a few main categories of merchandise.

Jerseys

Most Atlanta‑area shops carry:

• Home and away jerseys with official colors and numbering
• Youth, women’s, and men’s fits
• Name‑and‑number jerseys for star players, plus some generic “ATL” or “00” designs

If you’re attending a game at Mercedes‑Benz Stadium, a jersey from the official team store is generally the easiest way to ensure you’re getting licensed, up‑to‑date designs.

Apparel and Outerwear

Throughout the city, you’ll find:

• T‑shirts and long‑sleeve shirts with the Falcons logo or “ATL” branding
• Hoodies, jackets, and pullovers for cooler games during late fall and winter
• Polo shirts and quarter‑zips that can work for casual Fridays or golf outings
• Performance gear such as moisture‑wicking shirts and shorts

In Atlanta’s climate, fans often look for:

• Lightweight shirts for early‑season games in September and October
• Layerable pieces (hoodies or light jackets) for games in November and December

Hats and Accessories

Common options in Atlanta stores include:

• Snapback and fitted hats with current and retro Falcons logos
• Beanies for colder weather games
• Car decals, license plate frames, and window clings
• Lanyards, keychains, and phone accessories

These are often the easiest items to find, even at general retailers that don’t specialize in sports.

Home, Office, and Tailgate Gear

Given the strong tailgating culture around Mercedes‑Benz Stadium and across metro Atlanta, many shops carry:

• Foldable chairs, tents, and coolers in team colors
• Grill accessories and drinkware with Falcons branding
• Flags, banners, and wall art for home or office decor
• Blankets and throws for watching games at home

If you plan to tailgate near the stadium or host watch parties in Atlanta, these items are commonly stocked at both large retailers and specialty fan shops.

Tips for Atlanta Shoppers Looking for Falcons Gear

1. Consider Timing Around the NFL Season

In the Atlanta area, selection and availability often follow the NFL calendar:

• Preseason and early regular season: Best time to see new jerseys and designs.
• Mid‑season: Strong selection, but popular players and sizes might start to sell out.
• Late season and off‑season: You may see markdowns, but selection is more limited.

If you want a specific new jersey or style before the season starts, it can help to shop in late summer or early fall.

2. Plan Around Game Days and Downtown Traffic

If you’re heading to the stadium store:

• Expect heavier traffic and parking demand around downtown on game days.
• MARTA (Metropolitan Atlanta Rapid Transit Authority) rail stations near the stadium can reduce the need to park. The closest major stop is typically GWCC/Philips Arena/CNN Center Station (often labeled for the sports complex).

On non‑game days, traffic is usually lighter, but stadium access can be more restricted, so it’s smart to check stadium information before heading out.

3. Check Return Policies, Especially for Gifts

If you’re buying Falcons gear as a gift for someone in Atlanta or to take back home:

• Ask about return and exchange policies, especially for jerseys and customized items.
• Keep receipts and tags until you’re sure about the fit and style.

Policies can vary widely between the official team store, mall retailers, and independent shops.

4. Think About the Weather and How You’ll Use the Gear

Atlanta’s climate is generally:

• Hot and humid early in the season
• Mild to cool later in the year, with chilly nights possible during late‑season games

When shopping:

• Choose breathable fabrics for early fall games.
• Consider layering pieces (like a light quarter‑zip over a T‑shirt) for flexibility.
• For night games at Mercedes‑Benz Stadium, note that the stadium is enclosed, but if you’re walking or tailgating outside before kickoff, the temperature can matter.

5. Shopping as a Visitor vs. a Local

• Visitors to Atlanta may want items that double as souvenirs, such as Falcons gear that includes “Atlanta” or “ATL” prominently in the design.
• Locals often look for gear that fits into everyday outfits, especially in neighborhoods where team apparel is common year‑round.

Either way, checking multiple types of shops—stadium, mall, and local stores—can help you find a style that matches how and where you’ll wear it.

Practical Next Steps for Finding a Falcons Shop in Atlanta

If you’re in Atlanta now or planning a visit, you can:

• Head to Mercedes‑Benz Stadium on a game day for the deepest in‑person selection of official merchandise.
• Visit a nearby mall or large sporting goods store in the part of metro Atlanta you’re staying in—Buckhead, Perimeter, Cumberland, Stonecrest, Southlake, or Douglasville are common options.
• Explore neighborhood shops in areas like Little Five Points or West Midtown if you’re looking for more unique, locally flavored Falcons designs.
• Use online ordering with delivery to your Atlanta address or in‑store pickup at a local retailer if you need specific sizes or want to avoid downtown congestion.

By focusing on these Atlanta‑area options, you can find the right Atlanta Falcons shop for your budget, style, and schedule—whether you live in the city, are here for a weekend, or just want to support the Falcons from afar with gear that’s easy to pick up while you’re in town.