Atlanta Falcons Uniforms: What Fans in Atlanta Should Know

The Atlanta Falcons uniforms are more than just game-day gear—they’re a major part of the city’s sports identity. Whether you’re a longtime fan in the metro area, a visitor planning to catch a game at Mercedes‑Benz Stadium, or you’re just curious about the team’s look, understanding the Falcons’ uniforms helps you feel more connected to Atlanta’s football culture.

This guide breaks down the uniform designs, color meanings, how they’ve changed over time, and where in Atlanta, Georgia you can see them up close or buy your own gear.

The Core Look: Falcons Team Colors and Design

The Falcons’ uniforms are built around three core colors:

• Red – energy, aggression, and the heart of the brand
• Black – toughness, attitude, and intimidation
• White – contrast and a clean, modern accent

You’ll see these colors all over Atlanta on game days—on jerseys, flags, murals, and even building lights around Downtown and Midtown.

Main Uniform Elements

Most modern Falcons uniforms include:

• Helmet:

  • Typically black with a red, white, and black Falcons logo.
  • A glossy finish that stands out under the Mercedes‑Benz Stadium lights.

• Home Jerseys (Primary):

  • Usually black or red, depending on the game and special themes.
  • Large block-style numbers on the front, back, and shoulders.
  • “ATL” wordmark across the chest on newer designs, emphasizing the connection to the city.

• Road Jerseys:

  • Primarily white with red and black accents.
  • Designed to pop visually on the road, especially in outdoor stadiums.

• Pants:

  • Black, white, or sometimes red, paired with matching or contrasting jerseys.
  • Simple stripe designs that align with the current uniform set.

• Socks & Accessories:

  • Usually black, white, or red, coordinated to match each uniform combo.
  • Gloves and accessories often feature the Falcons logo or the “ATL” mark.

For fans in Atlanta, these design choices reinforce that the team is tied directly to the city, not just the broader region.

Home, Away, and Alternate Uniforms: What You’ll See in Atlanta

If you’re going to a game or watching from an Atlanta bar, you’ll notice the Falcons rotate between several uniform combinations during the season.

Primary Home Uniforms at Mercedes‑Benz Stadium

At home games in Atlanta, the Falcons typically wear:

• Black jerseys with matching or white pants, or
• Red jerseys, sometimes used for special or high-profile home matchups

The black jersey has become a fan favorite in Atlanta because of its bold, modern look and how it ties into the city’s broader sports and music culture.

Road Uniforms

When the Falcons play away from Atlanta, you’ll most often see:

• White jerseys with black or white pants

If you’re watching from the city—at home, a restaurant in Buckhead, or a sports bar downtown—this is the version you’ll usually see on TV when the Falcons are on the road.

Alternate and Throwback Looks

Over the years, Atlanta has embraced:

• Alternate uniforms – often emphasizing black or red in new ways, with different stripe and number treatments.
• Throwback uniforms – inspired by earlier eras of Falcons football, usually with:
  • Classic logo styles
  • Retro striping on sleeves and pants
  • A more “old-school” block-number look

On certain themed home games, the stadium atmosphere often reflects the throwback style—scoreboard graphics, music choices, and fan outfits all lean into the nostalgic look.

Falcons Uniform History: From Old Atlanta to “ATL”

Understanding the history of Falcons uniforms helps explain why today’s designs lean so heavily into the “ATL” identity.

Early Years

In the team’s earlier decades, Falcons uniforms featured:

• Traditional striping patterns on sleeves and pants
• Simpler, more classic football fonts
• A slightly different Falcons logo, less stylized than today’s

Longtime Atlantans may remember these looks from the Fulton County Stadium and early Georgia Dome days.

The Black-Heavy Era

Over time, the team began emphasizing black jerseys and black helmets more heavily, aligning with:

• The intensity of the defense during certain eras
• The broader Atlanta sports culture, where black became a powerful, shared color

This period helped cement black as a core identity color seen throughout the city on hats, shirts, and flags.

Modern “ATL” Branding

Recent uniform redesigns made a clear visual statement:

• “ATL” is displayed prominently on the chest of the jersey.
• Sleeker fonts and cleaner striping reflect modern design trends.
• The look connects directly to Atlanta’s:
  • Music scene
  • Streetwear culture
  • Urban identity

For local fans, this shift feels less like a generic NFL brand and more like a celebration of the city itself.

Uniform Combinations at a Glance

Here’s a simple overview of what you’re likely to see during a season if you follow the Falcons from Atlanta:

Exact combinations vary by season, opponent, and league rules, but these patterns are typical.

Where Atlanta Fans Can See Falcons Uniforms in Person

If you’re in Atlanta, you have multiple ways to see the gear up close, beyond just watching on TV.

1. Mercedes‑Benz Stadium (Downtown Atlanta)

Location: 1 AMB Drive NW, Atlanta, GA 30313
What you’ll see:

• The full game uniforms in action on the field
• Massive video board close-ups of jersey details
• Fans throughout the stadium wearing current and vintage jerseys

Attending a regular-season home game gives you the best sense of how the uniforms look and feel within the city’s game-day culture.

2. Team Stores and Official Retail Locations

Within and around Atlanta, you can find:

• On-site team stores at Mercedes‑Benz Stadium

  • Open on game days and selected non-game days
  • Offer current jerseys, retro styles, hats, and sideline apparel

• Officially licensed retailers around the metro area

  • Often located in major shopping areas like Downtown, Midtown, and Buckhead

If you’re planning to attend a game, many locals prefer to buy jerseys ahead of time, so they’re ready to wear them into the stadium.

Buying and Wearing Falcons Jerseys in Atlanta

If you live in Atlanta or you’re visiting for a game, choosing a jersey that fits how you want to represent the city can be part of the fun.

Choosing a Style

Common options include:

• Current home or road jerseys
  • Match what the players are wearing during the current season.
• Alternate or “ATL” emphasis jerseys
  • Strong connection to the city’s modern image.
• Throwback jerseys
  • Popular with fans who grew up watching earlier Falcons eras.

Name and Number Choices

Fans in Atlanta often choose:

• Star players from the current roster
• Legendary Falcons from past eras
• Custom jerseys with their own name, neighborhood, or a local reference

Wearing a jersey around Downtown Atlanta, on MARTA heading to the game, or in neighborhood sports bars on Sundays is a common local game-day tradition.

Fit and Practical Tips for Atlanta Weather

Atlanta can be:

• Hot and humid early in the season
• Cool to cold later in the year

Many local fans adjust by:

• Wearing jerseys over lightweight T‑shirts in September and October
• Layering hoodies or long sleeves under jerseys for late-season and night games

Comfort matters if you’re spending several hours at Mercedes‑Benz Stadium or walking through Downtown before and after the game.

Falcons Uniforms and Atlanta Culture

The Falcons’ uniforms are tightly woven into broader Atlanta culture:

• Music & Entertainment:

  • Falcons jerseys regularly appear in local music videos, concerts, and events.
  • Artists from Atlanta often wear Falcons gear to represent the city.

• Neighborhood Pride:

  • In areas like Westside, East Atlanta, and College Park, you’ll see jerseys styled with local fashion trends.
  • The “ATL” wordmark speaks directly to residents who identify strongly with the city name.

• Game-Day Atmosphere:

  • Tailgates, pregame gatherings, and downtown parties often feel like moving seas of red and black.
  • Even people who aren’t hardcore football fans sometimes wear Falcons colors as a show of civic pride.

If you’re visiting from out of town, wearing a Falcons jersey or color-coordinated outfit on game day is an easy way to blend in and show respect for the local sports culture.

Practical Tips for Atlanta Residents and Visitors

Here are some quick, locally focused tips if you’re interested in Falcons uniforms while you’re in Atlanta:

• Want to see them live?

  • Look up the Falcons’ home schedule and plan to visit Mercedes‑Benz Stadium for a game or a stadium tour (when available).

• Want to buy a jersey in person?

  • Check official team stores at the stadium or major sporting goods retailers in the Atlanta metro area.

• Traveling to the game?

  • Many fans take MARTA to GWCC/CNN Center Station or Vine City Station and walk to the stadium in jerseys and Falcons colors.

• Unsure which jersey to get?

  • If you want to highlight the city connection, look for designs with “ATL” across the chest or modern black-and-red combinations.

By understanding the design, history, and local culture behind the Atlanta Falcons uniforms, you’ll see they’re more than just what the players wear on Sundays. In Atlanta, they function as a symbol of city pride, neighborhood identity, and a shared language for fans across the metro area.