What Do the Atlanta Falcons Wear? A Fan’s Guide to Falcons Uniforms and Gear in Atlanta

If you live in Atlanta, you see the Atlanta Falcons colors all over town on game days—at Mercedes‑Benz Stadium, in MARTA stations, in neighborhood bars, and at tailgates all over the city. But what exactly do the Atlanta Falcons wear, and how can you match their look with your own Falcons gear in Atlanta?

This guide breaks down the Falcons uniforms, what they wear at home and on the road, special alternate looks, and how Atlanta fans typically dress to support the team—plus practical tips on where and how to get Falcons wear around the city.

The Core Atlanta Falcons Look: Colors, Logos, and Style

The Falcons’ visual identity is built around three main elements:

• Primary colors:
  • Red
  • Black
  • White
• Accent color:Silver/gray (in some trims and accessories)
• Main logo: A stylized, angular falcon in mid-dive, shaped to suggest the letter “F,” usually in black, white, and red.

You’ll see these colors and the logo on:

• Game uniforms
• Sideline gear (jackets, hoodies, caps)
• Fan apparel (jerseys, T‑shirts, hats, beanies, scarves)

In metro Atlanta, that red and black combination is instantly recognizable, and it also fits in well with other local teams like the Hawks and Georgia Bulldogs, which makes it easy for locals to mix and match gear.

What the Atlanta Falcons Wear on the Field

Home Uniforms

When the Falcons play at Mercedes‑Benz Stadium in downtown Atlanta, the team typically wears:

• Primary home combo:
  • Black jersey with red and white accents
  • Black pants (sometimes with red or white striping)
  • Black helmet with the Falcons logo
• Jersey details:
  • Player’s number on the front, back, and shoulders
  • “ATL” wordmark on the chest, representing Atlanta
  • Team logo and NFL logos on sleeves/collar

The home look is designed to be bold and high-contrast under the stadium lights, especially with the retractable roof closed.

Away Uniforms

On the road—or occasionally at home for contrast—the Falcons generally wear:

• White jersey with black and/or red accents
• Black or white pants, depending on the matchup
• Black helmet with the falcon logo

Fans in Atlanta often pick up white jerseys even if they mainly attend home games, because they’re lighter in the Georgia heat and pair easily with jeans or shorts.

Alternate and Special Uniforms

The Falcons periodically use alternate or special uniforms. While exact schedules can change from season to season, some common themes include:

• Red alternate jerseys
  Used for selected home games to create a more vibrant, all‑red crowd look.

• Throwback‑inspired looks
  These nod to older Falcons eras, sometimes using slightly different fonts, striping, or color balance to reflect the team’s history in Atlanta.

• Special patches and decals
  For league‑wide initiatives like Salute to Service, Crucial Catch, or notable anniversaries, the Falcons may wear helmet decals, jersey patches, or special sideline gear.

If you’re in Atlanta and want to match what the players are wearing for a particular game, it’s common for fans to check the team’s published “what we’re wearing” notes during the week, then coordinate their outfits for tailgates and watch parties.

What the Falcons Wear on the Sideline

Players, coaches, and staff wear a range of team‑branded sideline apparel that you’ll also see all over Atlanta:

Typical sideline items include:

• Performance T‑shirts in black, red, or white
• Hoodies and sweatshirts, especially later in the season
• Lightweight jackets and windbreakers
• Team caps, beanies, or visors
• Training shorts and joggers in team colors

This style has become everyday casual wear for many Atlanta residents—you’ll see Falcons sideline‑style gear in grocery stores, gyms, MARTA trains, and office casual days all over the metro area.

What Fans Typically Wear to Falcons Games in Atlanta

If you’re planning to go to a game at Mercedes‑Benz Stadium or join a watch party in Atlanta, here’s what locals commonly wear to support the team.

Game-Day Essentials for Atlanta Fans

Most Atlanta Falcons fans build their outfit around at least one team-branded item:

• Replica or authentic jersey (Matt Ryan, current stars, or custom name/number)
• T‑shirt or long‑sleeve top with the Falcons logo or “ATL”
• Caps or beanies in red or black
• Jackets, hoodies, or pullovers in colder months

Many people then layer in neutral basics—jeans, black joggers, shorts, or leggings—to keep it simple and comfortable.

Dressing for Atlanta Weather

The Falcons’ season runs through late summer, fall, and early winter. In Atlanta, that means:

• September–early October:

  • It can still be hot and humid.
  • Fans often wear breathable T‑shirts or jerseys, shorts, and lightweight caps.
  • Even with the roof closed, Mercedes‑Benz Stadium can feel warm with a full crowd.

• Mid‑season (October–November):

  • Temperatures are more moderate.
  • Light hoodies or long sleeves under a jersey are common, especially if you’re out around the Gulch or walking from nearby parking or MARTA.

• Late season (December and potential playoff games):

  • It can get chilly outside, especially at night.
  • Fans usually layer: T‑shirt + hoodie + jersey, plus beanies or scarves in team colors.

Even though the stadium is indoors, remember you may spend time outdoors walking from GWCC/CNN Center or Vine City MARTA stations, tailgating, or exploring downtown before or after the game.

Common Types of Falcons Wear You’ll See Around Atlanta

Here’s a quick overview of the most common Falcons apparel types and when Atlantans typically wear them:

Where to Find Atlanta Falcons Wear in Atlanta

You can find Falcons apparel across the metro, from official stadium stores to general sports retailers and department stores.

At Mercedes‑Benz Stadium

On game days and some event days, the stadium itself has team stores and kiosks with:

• Current season jerseys
• Hats, beanies, and towels
• Hoodies, jackets, and T‑shirts
• Novelties like gloves, flags, and face coverings

These locations are particularly helpful if you want to match exact on‑field styles released that season.

Location (stadium):
Mercedes‑Benz Stadium
1 AMB Drive NW
Atlanta, GA 30313

If you’re taking MARTA, the GWCC/CNN Center station on the Blue/Green Line and Vine City station on the Green Line are the closest stops, with clearly marked walking routes to the stadium and surrounding fan zones.

Around Downtown and Midtown

In the heart of the city, you’ll often find Falcons wear at:

• Sports apparel sections in larger downtown and Midtown stores
• Shops near major attractions like State Farm Arena, Centennial Olympic Park, and College Football Hall of Fame

These are convenient if you’re staying in a downtown hotel and want gear before heading to the game or a nearby sports bar.

In the Wider Metro Area

Throughout metro Atlanta, Falcons gear is commonly available at:

• Large sporting goods stores
• Big-box retailers with sports sections
• Department stores in major malls (Cumberland, Perimeter, Lenox, etc.)

Inventory can vary by location, but basic jerseys, hats, and T‑shirts are usually stocked all season long.

Tips for Choosing the Right Falcons Wear in Atlanta

1. Match the Setting

Think about where you’ll be:

• At the stadium:

  • A jersey or bold T‑shirt plus comfortable shoes is the standard.
  • Many people layer based on the time of year.

• Sports bars and watch parties:

  • Jerseys, T‑shirts, or hoodies are all common.
  • Some Atlanta bars close to the stadium or in neighborhoods like West Midtown, Old Fourth Ward, or Inman Park can feel like mini‑stadiums on game day.

• Office or business settings:

  • Polos, subtle logo pullovers, or caps are more typical than full jerseys.
  • Some workplaces in Atlanta have Falcons Fridays during the season, where employees wear team colors.

2. Consider Comfort in Georgia’s Climate

Atlanta’s mix of heat, humidity, and occasional cold snaps means:

• Choose breathable fabrics for early-season games.
• Opt for layers you can easily remove as you go from outdoors to climate‑controlled spaces.
• For tailgating in open lots or on rooftops, think about sun protection: caps, lightweight long sleeves, or sunglasses.

3. Represent “ATL” Year-Round

Falcons wear isn’t limited to Sundays:

• Locals often wear Falcons gear when:
  • Running errands
  • Walking the Atlanta BeltLine
  • Attending other events near the stadium or in the Home Depot Backyard
• Many designs feature “ATL”, local skyline elements, or nods to Atlanta culture, making them feel like general city pride apparel, not only game‑day gear.

How Kids and Families in Atlanta Wear Falcons Gear

Families across Atlanta commonly dress in matching or coordinating Falcons outfits, especially on Sundays.

Popular options include:

• Youth jerseys and T‑shirts for kids
• Onesies and small caps for babies
• Matching parent‑child jerseys or number combinations

On game days, you’ll see families in Falcons wear at:

• MARTA stations on the way to downtown
• Family‑friendly restaurants and sports bars across the metro
• Local parks and backyards, especially for home watch parties

What to Wear If You’re Visiting Atlanta for a Falcons Game

If you’re traveling into Atlanta and want to blend in with local fans:

• Aim for team colors first: even a plain red or black shirt helps you fit into the crowd.
• If you don’t yet own any Falcons gear:
  • Pick up a hat or T‑shirt at or near the stadium.
  • Arrive a bit early to browse stadium shops or nearby retailers before kickoff.

Visitors often find that wearing Falcons colors makes it easier to strike up conversations on MARTA, at tailgates, and in neighborhood bars, especially in areas like Downtown, Castleberry Hill, and parts of Westside on game days.

Quick Checklist: Atlanta Falcons Wear for Your Next Game 🏈

Use this as a simple guide when planning your outfit in Atlanta:

• Top layer:
  • Warm months: Falcons T‑shirt or jersey
  • Cooler months: Hoodie, sweatshirt, or jacket in team colors
• Bottoms:
  • Comfortable jeans, shorts, or joggers
• Headwear:
  • Cap or beanie with Falcons logo or “ATL”
• Footwear:
  • Comfortable shoes or sneakers (you may walk a lot around downtown)
• Extras:
  • Lightweight bag for layering pieces
  • Gloves or scarf in team colors if attending late‑season games or outdoor events

Whether you’re a long‑time ATL resident or visiting for your first Falcons game, understanding what the Atlanta Falcons wear—and how fans around the city dress to match—helps you feel right at home in the sea of red and black that takes over Atlanta on Sundays.