Atlanta Falcons Colors: What They Are, What They Mean, and How to Wear Them in Atlanta

If you live in Atlanta or you are visiting on game day, you will see red, black, white, and silver everywhere. Those are the official Atlanta Falcons colors, and in this city, they are much more than just a design choice—they are part of Atlanta’s identity.

This guide breaks down what the Falcons colors are, what they represent, how they show up around Atlanta, and how you can use them for outfits, tailgates, business décor, and more.

The Official Atlanta Falcons Colors

The official team colors for the Atlanta Falcons are:

• Red
• Black
• White
• Silver / Gray accents

These four colors appear on:

• Falcons home and away jerseys
• Helmets and pants
• Logos and wordmarks
• Merchandise in and around Atlanta

Quick Color Reference for Falcons Fans

You will often hear fans refer to the palette simply as “red and black”, but white and silver are important trim and accent colors, especially in uniforms and logos.

What the Falcons Colors Represent to Atlanta

Even if you are new to the city, you will notice that Atlanta takes these colors seriously. They have meanings that locals often associate with the team and with the city itself:

• Red is commonly linked to energy, passion, and intensity. It fits the loud, high-tempo feel of Falcons games and the fast-moving culture of Atlanta.
• Black often represents power, toughness, and edge. It reflects both the physical side of football and the gritty, resilient spirit Atlanta is proud of.
• White adds contrast and clarity, helping the logo and numbers stand out under stadium lights and on TV.
• Silver/gray gives a modern, metallic accent, tying into the falcon imagery and the futuristic look of Mercedes-Benz Stadium.

Around Atlanta, wearing Falcons red and black is a simple way to show pride not just in the team, but in the city and its culture.

How Falcons Colors Appear Across Atlanta

If you are in Atlanta on a home game weekend, Falcons colors are almost unavoidable—in a good way.

1. Mercedes-Benz Stadium

On game days, the stadium at 1 AMB Drive NW, Atlanta, GA 30313 is the center of all things red and black.

You will see:

• Fans in jerseys, hoodies, and hats in the full color set
• The stadium lighting, banners, and digital boards using red, black, and white
• Concessions and team shops stocked with gear in every combination of the Falcons colors

If you are visiting Atlanta and want the full color experience, walking through The Home Depot Backyard and the areas around the stadium before kickoff gives you a living picture of what “Falcons red and black” looks like in practice.

2. Downtown and Midtown Bars & Restaurants

In neighborhoods like Downtown, Castleberry Hill, Midtown, and the Gulch area, many bars and restaurants decorate in Falcons colors during the season, especially:

• Flags, banners, and window decals in red and black
• Staff in Falcons jerseys or color-coordinated shirts
• Screens tuned to the game with themed drink or food specials

If you want to blend in at a watch party, any mix of red, black, and white will usually fit right in.

3. Local Shops and Street Vendors

Around game days, especially near the stadium and MARTA stations like Vine City and GWCC/CNN Center, you will find:

• Street vendors selling red and black T-shirts, caps, and scarves
• Independent shops carrying Falcons-colored apparel, often with Atlanta-specific phrases or graphics
• Flags, car magnets, and license plate frames using the official color scheme

If you are planning to shop, the official team store at Mercedes-Benz Stadium is heavily curated, while smaller local shops may offer more creative or neighborhood-inspired takes on the colors.

Using Falcons Colors for Outfits in Atlanta

You do not need official jerseys to look game-ready in Atlanta. You can work with what you already have in your closet by focusing on the basic color palette.

Game Day Outfit Ideas

Casual fan look:

• Top: Red T-shirt or hoodie
• Bottom: Black jeans, joggers, or shorts
• Shoes: Black or white sneakers
• Extras: Hat or beanie in red or black

Sleek “all-black” look:

• Top and bottom: Black shirt and pants
• Accent: Red hat, red scarf, or red shoes
• Optional: White or silver accessories (watch, jewelry) for contrast

Weather-aware tips for Atlanta:

• Early season (hot and humid):
  • Lightweight red or black shirts
  • Breathable fabrics for tailgating and walking to the stadium
• Late season (cooler nights):
  • Layer a black jacket over a red hoodie or T-shirt
  • Bring a hat or beanie in team colors for outdoor events

The key is to keep at least one bold red piece visible, with black and white filling in the rest.

Decorating Your Home or Business in Falcons Colors

If you are in Atlanta and want to show team spirit at home, in your apartment, or in a local business, the Falcons color palette works well for simple décor choices.

For Homes and Apartments

Easy, renter-friendly ideas:

• Throw pillows and blankets in red and black on a neutral couch
• Wall prints or posters featuring the falcon logo’s color combo
• Small accents like coasters, mugs, and picture frames in red, black, and white

If you host game day watch parties, consider:

• A main red accent wall (if you can paint) with black frames and white mats
• A neutral rug with a red accent piece like a table runner or centerpiece

For Atlanta Businesses

If you run a bar, restaurant, or shop in the metro area, you can:

• Use red and black signage for game day promotions
• Add Falcons-colored banners or flags to your patio or front windows
• Coordinate staff dress codes in red and black on home game days

Customers in Atlanta often appreciate when local businesses participate in the city’s sports culture, and using the team colors is a simple, recognizable way to do that.

Falcons Colors in Local Schools and Youth Sports

Across Metro Atlanta, many youth football programs and high school teams are inspired by the Falcons’ red and black combinations, even if they are not officially affiliated.

Common patterns you might see:

• Red jerseys with black numbers and white outlines
• Black helmets with red logos or stripes
• Cheer squads using red, black, and white pom-poms

For parents choosing gear for a child who loves the Falcons, focusing on red and black practice clothes, backpacks, or water bottles often makes kids feel connected to the hometown team.

Where to See Falcons Colors Up Close in Atlanta

If you want to immerse yourself in Falcons colors while in the city, here are some reliable spots:

• Mercedes-Benz Stadium
  1 AMB Drive NW
  Atlanta, GA 30313
  Look for tours, home games, or large events featuring the team colors throughout the building.

• The Home Depot Backyard (adjacent to the stadium)
  Used for tailgating, community events, and game-day fan activities with lots of red and black on display.

• Downtown Atlanta near Centennial Olympic Park and State Farm Arena
  On home game days, you will see jerseys and fan gear throughout the streets, particularly around major hotels and restaurants.

• MARTA stations close to the stadium

  • Vine City Station
  • GWCC/CNN Center Station
    Trains and platforms often fill with fans wearing red and black before and after games.

Tips for Matching Falcons Colors Without Overthinking 🎯

If you are packing for a trip to Atlanta or getting ready for your first game:

• Prioritize red and black. Even simple solid-color shirts work well.
• Add white or silver as accents. Shoes, hats, and accessories balance the bold colors.
• Avoid rival colors on game day. Many local fans prefer to skip strong blues or divisional rival colors when they are near the stadium.
• Comfort matters. Atlanta’s heat and humidity early in the season make lightweight, breathable fabric just as important as the color itself.

Once you have at least one red piece and one black piece visible, you are effectively in Falcons colors—and you will fit right in almost anywhere in Atlanta on game day.