Where to Shop Atlanta Falcons Gear in Atlanta: Local Fan’s Guide

If you live in Atlanta, Georgia or you’re visiting on game day, you’re in one of the best places in the country to shop for Atlanta Falcons gear. From authentic jerseys and sideline caps to budget-friendly tees and unique collectibles, Atlanta offers plenty of ways to stock up and show your Red and Black pride.

This guide walks you through where to buy Falcons gear in and around Atlanta, what types of merchandise you’ll find, and how to choose the right options for your budget and fan level.

Key Places to Buy Atlanta Falcons Gear in Atlanta

Team-Connected and Stadium Shopping

These options put you closest to the action and usually have the widest selection of official gear.

1. Mercedes‑Benz Stadium Team Store

Location:
Mercedes‑Benz Stadium
1 AMB Dr NW
Atlanta, GA 30313

On game days, the official team store at Mercedes‑Benz Stadium is often the most immersive place to shop. Fans typically find:

• Current player jerseys (home, away, alternate)
• Customizable jerseys with your name and favorite number
• Sideline hats and beanies
• Official sideline jackets, hoodies, and polos
• Game day accessories like lanyards, towels, and drinkware
• Limited seasonal or game‑specific collections

If you’re attending a Falcons game, arriving a bit early often makes shopping easier and less crowded. On some non‑game days, the stadium may open a retail space or offer limited shopping hours; it’s usually best to verify current hours before heading over.

Best for:
Fans who want authentic, up‑to‑date gear and are already going downtown near the stadium.

Major Retailers Around Metro Atlanta

If you want Falcons gear on a regular weekday or you’re not headed to a game, several large retailers around Atlanta stock a consistent selection of licensed merchandise.

Common types of Falcons gear at these stores include:

• Replica jerseys for popular players
• T‑shirts and long‑sleeve shirts for men, women, and youth
• Hoodies and sweatshirts
• Caps (adjustable, fitted, snapback, knit)
• Car decals, flags, keychains, and small accessories

These stores are often found in or near major shopping areas like:

• Cumberland area / The Battery Atlanta (near Truist Park)
• Perimeter Center (Dunwoody/Sandy Springs)
• Buckhead shopping corridors
• Gwinnett and North Fulton suburban shopping centers

Even though exact store brands may change over time, big-box sporting goods and department stores in these areas are usually reliable for Falcons merchandise, especially around the NFL season and playoffs.

Tip: Selection often peaks from preseason through the end of the regular season, with deeper discounts in the off‑season.

Specialty Sports Shops and Local Fan Stores

Atlanta has a rotating mix of independent sports apparel shops and mall-based stores that focus on team gear. These can be useful if you’re looking for:

• Older or less common throwback logos
• Regionally themed “Atlanta vs. Everyone”‑style Falcons designs
• Youth and toddler Falcons apparel
• More fashion‑forward or limited‑edition styles

You’re most likely to find these in or near:

• Lenox Square and Phipps Plaza (Buckhead)
• Cumberland Mall
• Southlake, Northlake, or other regional malls in the metro area

Availability can change, so it’s often smart to call ahead and ask if they currently carry NFL or Falcons-specific gear before driving across town.

What Kind of Atlanta Falcons Gear Can You Find Locally?

Atlanta shops generally carry a wide range of merchandise. Here’s a simple overview of what you can expect and where you’re most likely to find each type.

Shopping by Neighborhood or Area

If you’re staying in a particular part of Atlanta, here’s how to think about Falcons gear shopping by area.

Downtown & Westside

If you’re near Downtown Atlanta, Vine City, or Castleberry Hill:

• The Mercedes‑Benz Stadium team store is your primary, most convenient stop.
• Some nearby small retailers and convenience stores often carry basic Falcons tees, hats, and car flags, particularly during football season.

Good for: Visitors staying in downtown hotels or locals heading to a game straight from work.

Midtown & Old Fourth Ward

Midtown isn’t a heavy retail district for sports gear, but it’s centrally located:

• You’re a short drive or rideshare away from Buckhead, Cumberland, or Perimeter retail zones.
• Some general clothing retailers in Midtown-adjacent shopping areas may carry basic Falcons apparel, but expect a smaller selection.

Good for: Residents or hotel guests who don’t mind a short drive for a bigger selection.

Buckhead

Buckhead is one of the best areas for mall-based shopping:

• Lenox Square and Phipps Plaza frequently house clothing and hat stores that feature Falcons-branded gear, especially caps and shirts.
• Department stores in these malls sometimes stock licensed NFL apparel during the season.

Good for: Shoppers who want to browse multiple stores in one trip and compare styles and prices.

The Battery / Cumberland

Even though The Battery is home turf for baseball, the surrounding Cumberland area is a strong retail zone:

• Big sporting goods stores nearby often maintain a sizable Falcons section, especially in the fall.
• This area can be convenient if you live in Smyrna, Vinings, Marietta, or take I‑285/I‑75 frequently.

Good for: North- and northwest-side residents looking for one-stop shopping that includes Falcons gear.

Perimeter, Sandy Springs, and North Fulton

The Perimeter Center area along I‑285/GA‑400 has a high concentration of big-box retailers:

• You’ll often find Falcons jerseys, hoodies, and hats in sporting goods chains and department stores.
• North Fulton areas like Roswell, Alpharetta, Johns Creek, and Duluth typically have similar options in their main retail corridors.

Good for: Suburban families who want easy parking and a broad selection in one area.

Game Day vs. Everyday Shopping

Your timing can change what’s available and how much you’ll pay.

Shopping on Game Day

Pros:

• Freshest selection at stadium stores, often including special game-specific items.
• High energy atmosphere; great if you want the full fan experience.

Cons:

• Crowds and lines are common.
• Popular sizes (especially medium and large jerseys) can sell quickly on big game days.
• Prices tend to stay at full retail around the stadium.

Tip: If you want to wear new gear during the game, try to arrive early and shop before kickoff to avoid the heaviest rush.

Shopping on Non-Game Days or Off-Season

Pros:

• Less crowded stores and easier parking.
• Higher chance of sales and discounts, especially in the early off‑season.
• More relaxed shopping experience, helpful when buying gifts or comparing multiple items.

Cons:

• Stadium selections may be more limited outside of the regular season.
• Some retailers reduce their NFL floor space in the spring and early summer.

Tip: If you’re building up your collection or buying for the holidays, watching for late-season or post-season clearance can stretch your budget.

Picking the Right Falcons Gear for Your Needs

Not all gear is created equal. Atlanta shoppers often choose between authentic, replica, and fan apparel based on how they plan to use it.

Jerseys

• Authentic Jerseys

  • Look and feel closest to what players wear on the field.
  • Usually have stitched names and numbers and heavier fabrics.
  • Better if you want a lasting, premium piece or you attend many games.

• Replica Jerseys

  • More affordable, lighter materials, often with printed or heat-pressed graphics.
  • Good for casual wear, youth fans, and anyone building a collection on a budget.

• Custom Jerseys

  • Available at many official team retail points.
  • Let you put your own name and number on the back.
  • Helpful if your favorite player has changed teams or retired.

Everyday Apparel: T‑Shirts, Hoodies, and Hats

Most Atlanta fans rely on comfortable everyday gear:

• T‑shirts for hot early-season games and watch parties.
• Hoodies and lightweight jackets for cooler late-season home games.
• Caps and beanies to show team spirit at work, school, or around town.

If you’re visiting Atlanta from out of town, a simple logo tee or hat is often the easiest souvenir to pack and wear.

Tailgating and Home Viewing

In a city that loves pre-game gatherings, tailgating gear is popular:

• Foldable chairs and portable tables in Falcons colors
• Coolers, tumblers, and grill covers with the team logo
• Car flags, magnets, and decals for game-day driving

Big-box sporting goods retailers around Atlanta typically feature these items in a seasonal NFL display, especially near the start of the season.

Budget Tips for Falcons Fans in Atlanta

You don’t have to spend top dollar to represent the Red and Black.

1. Shop End-of-Season Sales

Many retailers in Atlanta mark down Falcons gear after the season ends. This can be a good time to buy:

• Jerseys for players who are still likely to be on the roster
• Neutral items like logo hats and hoodies
• Basic tees you can wear next season

2. Compare In-Store Prices

Prices can vary between:

• Stadium stores (often highest but best selection)
• Big-box sporting goods stores
• Department stores and mall shops

If you live in the metro area, it can be worth checking two different types of stores before buying a more expensive item like an authentic jersey.

3. Watch for Local Promotions

Around Atlanta, some retailers run city-specific promotions during big NFL moments, such as:

• Season kick-off
• Major rivalry games
• Post-season runs

These can include multi-item discounts or free small accessories when you buy certain apparel.

Tips for Visitors Shopping for Falcons Gear

If you’re only in Atlanta for a short time:

• 🏈 Stay Downtown?
  Plan a visit to the Mercedes‑Benz Stadium area. Even if there isn’t a game, the vicinity often has at least some Falcons merchandise for sale, and on game days the selection is much broader.

• 🏬 Staying in Buckhead or Perimeter?
  Hit a nearby mall or big-box sports retailer. You’ll usually find hats, tees, and sometimes jerseys without needing to go downtown.

• 🎁 Buying Gifts?
  Focus on one-size items like caps, scarves, mugs, or flags if you don’t know the recipient’s exact size. These travel easily and are simple to pack.

How Locals Approach Falcons Gear

Many Atlanta residents build up a small rotation of gear over time:

• One “premium” piece (authentic or high-quality jersey)
• A few everyday shirts or hoodies for casual wear
• A cap or beanie that works for most seasons
• A couple of small items (car decal, lanyard, tumbler) for daily use

If you’re new to Atlanta or just becoming a Falcons fan, starting with a versatile hoodie or tee plus a hat is often the most practical way to support the team without overspending.

In Atlanta, shopping for Falcons gear can be as simple as stopping by a neighborhood retailer or as immersive as visiting the stadium on game day. Whether you’re a lifelong local, a new resident, or a visitor catching your first game, the city offers plenty of ways to suit up in Red and Black and feel part of the home crowd.