Atlanta Hawks Clothing: Where to Buy, What to Wear, and How to Rep the Hawks in Atlanta

Atlanta lives and breathes basketball, and Atlanta Hawks clothing is a big part of how the city shows that pride. Whether you’re headed to State Farm Arena, watching from a bar on Peachtree, or just want everyday gear that reps your city, Atlanta offers plenty of ways to gear up.

This guide walks through where to buy Hawks apparel in Atlanta, what types of clothing you’ll find, tips for game-day outfits, and practical local details that help you shop smarter.

Where to Buy Atlanta Hawks Clothing in Atlanta

1. Official Hawks Team Store at State Farm Arena

If you want the widest selection of official Atlanta Hawks gear in the city, the team store at State Farm Arena is typically the first stop.

You’ll usually find:

• Authentic and replica jerseys
• T‑shirts and hoodies in current colors and logos
• On-court warmups, shorts, and shooting shirts
• Limited-edition collections tied to special games and themes
• Hats, beanies, and scarves
• Kids’ gear and baby outfits

Location (arena main address):
State Farm Arena
1 State Farm Drive
Atlanta, GA 30303

Store hours can vary depending on whether it’s a game day or not. Many fans choose to:

• Shop before tip‑off to avoid long lines.
• Visit non‑game weekdays when the arena opens select entrances for the store only.

It’s a good idea to check current hours before heading downtown, especially outside the regular NBA season.

2. Major Sporting Goods and Athletic Retailers in Metro Atlanta

Across the Atlanta metro, large sporting goods and athletic retailers often stock officially licensed Hawks clothing, particularly during NBA season and playoff pushes.

Common items you’ll see:

• Fan jerseys (current stars and classic players)
• Graphic tees with Hawks logos or slogans
• Performance gear in Hawks colors (shorts, compression tops, socks)
• Snapback and fitted hats

These stores are typically clustered in or near major shopping areas such as:

• Downtown / Midtown: near major retail corridors and mixed-use developments
• Buckhead: inside or near large malls and shopping centers
• Cumberland / Cobb Galleria area: convenient for fans coming from northwest metro
• Perimeter area (Dunwoody / Sandy Springs): near large retail hubs

Inventory changes during the year. You’re likely to find the best selection around:

• Start of the NBA season
• Holiday season
• Playoff runs

3. General Apparel Stores and Streetwear Shops

Many lifestyle and streetwear shops around Atlanta carry Hawks-branded or Hawks-inspired styles, especially pieces that fit the city’s fashion and music culture.

Expect to see:

• Retro‑style logos and throwback colors
• Oversized tees and hoodies that work with streetwear fits
• Caps and beanies that coordinate with sneakers and jackets

Areas where shoppers often look for these kinds of items:

• Little Five Points – alternative and vintage-leaning shops
• East Atlanta Village – casual and creative vibes
• Midtown and Old Fourth Ward – boutiques blending sports, music, and art culture

If you want more fashion‑forward Hawks clothing rather than just basic team gear, these neighborhoods are worth exploring.

4. Big Box & Department Stores

Some large general retailers and department stores around Atlanta stock Atlanta Hawks apparel, especially T‑shirts, hoodies, and caps.

These are often:

• Budget-friendly options for basic Hawks gear
• Good for family shopping, with adult and children’s sizes
• Convenient if you’re combining errands and game-day shopping in one trip

Selection may be more limited than the arena store but often covers the essentials: shirts, sweatshirts, and hats in current team colors.

5. Thrift, Vintage, and Resale Options

For fans who love retro Hawks gear or want to save money, Atlanta’s thrift and resale scene can be surprisingly good:

You may find:

• Vintage Hawks jerseys from past eras
• Older logos and colorways no longer sold new
• One-off items like jackets, warmups, or fan-made shirts

Neighborhoods with active thrift/vintage options include:

• Little Five Points
• Virginia‑Highland
• West Midtown
• Decatur (just outside Atlanta city limits but popular with locals)

Because inventory changes constantly, it can help to:

• Visit regularly if you’re hunting something specific.
• Keep an open mind about sizes and styles—you might find unexpected gems.

Types of Atlanta Hawks Clothing You’ll See Around the City

Jerseys

Jerseys are the most visible way fans show support, especially on game days. You’ll see them:

• In the stands at State Farm Arena
• At bars and restaurants showing the game
• At work on casual Fridays during big series

Common options:

• Current star player jerseys
• Custom jerseys with your own name and number (often ordered through official channels)
• Throwback or classic designs that celebrate past eras of Hawks history

Tip: If you plan to wear a jersey downtown in cooler months, layer it over a long‑sleeve tee or hoodie in coordinating colors.

T‑Shirts and Long‑Sleeve Tops

For everyday wear in Atlanta’s mix of hot summers and mild winters, Hawks T‑shirts are the most practical option.

You’ll find:

• Logo tees in primary team colors
• Graphic designs with slogans, mascots, or city references
• Performance fabric shirts that are good for pickup games or workouts
• Long‑sleeve shirts for fall and winter games

Fans in Atlanta often style these with:

• Jeans or joggers for casual outfits
• Shorts in warmer weather (common much of the year here)
• Layered under jackets during cold snaps

Hoodies, Sweatshirts, and Jackets

Atlanta winters are not extreme, but night games and cold fronts can still get chilly, especially walking from MARTA or parking lots. Hawks outerwear helps with warmth and team spirit.

Typical items include:

• Pullover hoodies with large front logos
• Crewneck sweatshirts with retro wordmarks
• Lightweight track jackets or zip‑ups
• Insulated jackets for the coldest months or late-night postgame walks

Locals often keep a Hawks hoodie or jacket in the car for spontaneous game nights or watch parties.

Hats, Beanies, and Accessories

Accessories are a low-commitment way to show Hawks support. In Atlanta, you’ll see:

• Snapback and fitted caps with the main logo or alternate marks
• Beanies with Hawks branding in winter months
• Scarves and gloves during colder playoff games
• Socks, wristbands, and lanyards for a subtle nod to the team

These work well if you don’t want full head‑to‑toe team clothing but still want a touch of Atlanta spirit.

Quick Guide: Best Hawks Clothing Options by Situation

How to Dress for Game Day in Atlanta

Consider Atlanta’s Weather and Transit

Atlanta weather can swing from hot and humid to cold and windy, especially in winter and early spring. When planning game-day Hawks outfits:

• Check the forecast for downtown Atlanta, not just the suburbs.
• If using MARTA to GWCC/CNN Center Station, expect some outdoor walking; a hoodie or light jacket is often useful.
• If you park in nearby decks or lots, factor in walking time and potentially windy conditions between buildings.

Balancing Team Spirit and Comfort

A comfortable game-day outfit in Atlanta typically includes:

• One main Hawks item (jersey, hoodie, or T‑shirt)
• Comfortable sneakers for walking and standing
• Layers you can remove once inside, since arenas can feel warm when full

If you’re attending a day game and spending time around Centennial Olympic Park, the CNN Center area, or downtown restaurants, consider clothing that works both inside the arena and outside in the sun or chill.

Family, Kids, and Youth Hawks Clothing

Atlanta is a family-friendly basketball market, and many stores carry youth and children’s Hawks gear, including:

• Onesies and baby outfits
• Youth jerseys and tees
• Hats and beanies sized for kids

Parents in the metro area often:

• Buy slightly larger sizes so kids can wear gear for multiple seasons.
• Choose softer fabrics for younger children attending their first game.
• Opt for T‑shirts and hoodies instead of jerseys for school-appropriate outfits.

Many families like to coordinate: parents in jerseys or hoodies, kids in matching or similar designs. It’s a common sight on MARTA or in parking decks before and after games.

Budget Tips for Buying Hawks Clothing in Atlanta

You can support the Hawks at a range of budgets. Some practical local strategies:

• Shop off‑season: After the NBA season ends, some retailers reduce prices on Hawks gear.
• Look for clearance sections: Arena stores and large sporting goods locations sometimes move older designs to discount racks.
• Consider basics first: A simple logo tee or hat is often more affordable than a jersey and can be worn more frequently.
• Check thrift and resale stores: Especially for retro styles or backup shirts for heavy use.

If you’re in town briefly for a game or convention, focusing on one versatile item (like a neutral hoodie or cap) can give you a souvenir that fits into your regular wardrobe back home.

Local Etiquette and Style Around Hawks Clothing

In Atlanta, Hawks gear is common in many settings, but context still matters:

• Casual offices: Hawks polos, subtle logo tees under a jacket, or Hawks-colored outfits are often acceptable on casual or game days, depending on the workplace.
• Restaurants and bars: Fan gear is widely accepted, especially near downtown, Midtown, and around State Farm Arena, particularly on game days.
• Schools and youth events: Many Atlanta-area schools allow team gear on designated days; checking individual school guidelines helps avoid issues.

You’ll see a mix of old and new: fans in modern jerseys beside long-time supporters wearing vintage warmups or hats. Both are part of the city’s sports culture.

If You’re Visiting Atlanta and Want Hawks Clothing

For visitors who want to leave Atlanta with authentic Hawks gear:

• Plan to visit the State Farm Arena team store on the same day as a tour, event, or game to make the trip more efficient.
• If you’re staying in downtown, Midtown, or Buckhead, ask hotel staff where the nearest store with team apparel is located; many are used to directing sports fans.
• If you’re short on time, focus on one or two easily packable items like T‑shirts, hats, or a lightweight hoodie rather than bulky jackets.

Hawks clothing doubles as a trip souvenir and a way to remember your time in Atlanta every time you wear it.

Atlanta Hawks clothing is woven into the city’s identity—from the stands at State Farm Arena to neighborhood bars, schools, and streetwear scenes. Whether you’re a lifelong local or a first-time visitor, you’ll find plenty of ways in Atlanta to dress in Hawks colors, support the team, and still stay comfortable in the city’s climate and culture.