Atlanta Hawks Merchandise: Where to Find the Best Gear in Atlanta

If you’re in Atlanta, Georgia and looking for Atlanta Hawks merchandise, you have plenty of options—from official gear at State Farm Arena to neighborhood shops and budget-friendly finds around the city. This guide walks you through where to shop, what to look for, and how to get the most out of your Hawks fandom while you’re in Atlanta.

Top Places in Atlanta to Buy Atlanta Hawks Merchandise

State Farm Arena: The Home Base for Hawks Gear

For the most complete selection of Atlanta Hawks merchandise, start where the team plays.

State Farm Arena
1 State Farm Drive
Atlanta, GA 30303

Inside the arena, you’ll typically find:

• Official team store with a wide range of jerseys, hats, shirts, and hoodies
• Player-specific gear (current stars and sometimes legends)
• Game-day exclusives and limited-edition items
• Kids’ and youth sizes along with adult sizes
• Accessories like scarves, beanies, bags, and collectibles

On game days, the selection is usually broader, and you may find special event merch tied to theme nights or playoff runs. If you’re visiting from out of town, planning a game day stop is often the easiest way to grab authentic Hawks gear and soak in the atmosphere at the same time.

Official Team Stores & Team-Authorized Retailers

Inside-Arena vs. Standalone & Pop-Up Locations

In addition to the main store inside State Farm Arena, there are often team-operated kiosks and pop-up stands around the concourses on game days. These usually feature:

• Popular jerseys and T-shirts
• Hats and caps with current logo styles
• Lower-priced souvenir items like lanyards, keychains, and foam fingers

While full-time, permanent off-site team stores are less common, certain sports retailers in metro Atlanta carry a strong selection of officially licensed Hawks merchandise. These stores often focus on:

• Replica and swingman jerseys
• Hoodies and sweatshirts for cooler months
• Fan gear for kids and teens
• Accessories like socks, pennants, and balls

When browsing, look for official NBA or Atlanta Hawks tags to ensure you’re getting licensed merch.

Neighborhood & Mall Options Around Atlanta

You don’t have to be downtown to find Hawks gear. Many Atlanta-area shoppers pick up merchandise while they’re out running other errands or visiting local malls.

Major Malls That Commonly Carry Hawks Gear

Here is a quick reference of common shopping areas in or near Atlanta where sports retailers and department stores often stock Hawks items:

Individual store inventories can change, but sporting goods stores, big-box retailers, and some shoe/boutique shops in these areas frequently carry Hawks-branded clothing and accessories.

Types of Atlanta Hawks Merchandise You’ll See in the City

Jerseys: From Replica to Premium Styles

In Atlanta, you’ll typically see three broad levels of Hawks jerseys:

1. Replica jerseys

   • Lower price
   • Printed names and numbers
   • Good for casual fans, kids, or large groups

2. Swingman-style jerseys

   • Higher-quality fabrics
   • Sewn-on or more detailed lettering
   • Popular with fans who want a balance of quality and price

3. Authentic or high-end jerseys

   • Closest to what players wear
   • Premium materials and construction
   • Usually sold at the arena or specialty shops

If you’re attending a game in Atlanta, swingman jerseys strike a good balance of comfort and durability for game-day wear.

Apparel Beyond Jerseys

Around the city, Hawks fans wear more than just jerseys. Common items you’ll find in local stores include:

• T-shirts featuring logos, slogans, or player names
• Hoodies and sweatshirts for winter in Atlanta or cool nights
• Polo shirts and quarter-zips that can work in semi-casual offices
• Shorts, joggers, and performance shirts if you want to play or work out in Hawks gear

Many Atlanta residents choose items that can double as everyday streetwear, especially in areas like Midtown, Downtown, Old Fourth Ward, and West Midtown where casual sports-inspired fashion is common.

Hats, Caps, and Headwear

You’ll see plenty of Hawks caps around the city, especially during basketball season:

• Snapbacks and fitted caps with the primary logo
• Classic logo throwbacks for fans who like retro styles
• Beanies and cold-weather hats during winter

Stores near central transit hubs, popular tourist areas, and malls tend to keep caps well stocked because they’re easy souvenirs or gifts.

Accessories, Collectibles, and Home Items

For fans who want to show team pride at home or at work, look out for:

• Mugs, water bottles, and tumblers
• Flags, banners, and wall art
• Keychains, lanyards, phone cases
• Mini basketballs or foam fingers for kids
• Desk or office items like mouse pads, notebooks, or pen holders

These smaller items are widely used as gifts or souvenirs for visitors spending time in Atlanta.

Buying Hawks Merchandise on a Budget in Atlanta

You don’t have to spend a lot to show support for the Hawks. Around Atlanta, there are several ways to keep costs down:

• Sale racks at sporting goods and department stores: End-of-season or style changes often mean discounts on last year’s designs.
• Clearance sections at the arena store: On certain days, especially during off-peak times, you may find marked-down items.
• Off-price and discount retailers: These may occasionally receive Hawks-branded shirts, caps, or accessories.
• Youth sizes: For kids and smaller adults, youth jerseys and shirts are often less expensive than adult sizes.

What to Check Before You Buy

Authenticity and Licensing

To avoid counterfeit gear, especially in busy areas around major events, look for:

• NBA or Atlanta Hawks official logo tags
• Quality stitching and printing
• Clear sizing information and material labels

In Atlanta, most major retailers and anything inside State Farm Arena will carry licensed merchandise, but street vendors and some very low-priced items may not.

Fit and Comfort for Atlanta’s Climate

Atlanta’s weather can range from hot and humid summers to chilly but generally mild winters. When choosing Hawks gear:

• For summer and spring:
  • Lightweight T-shirts, jerseys, and moisture-wicking materials are more comfortable.
• For fall and winter:
  • Layering pieces like hoodies, zip-ups, and long-sleeve shirts make sense, especially for evening games or outdoor watch events.

Hawks Merchandise for Kids and Families in Atlanta

Families in Atlanta often look for kids’ jerseys, youth T-shirts, and smaller accessories:

• Youth jerseys and shirts are usually available at the arena and larger sports retailers.
• Children’s hats, beanies, and socks can be an easy start for younger fans.
• School-friendly items like backpacks, notebooks, or water bottles with Hawks logos are useful for local students.

If you’re planning a birthday, school spirit day, or family outing to a game, it can help to shop a few days beforehand at a mall or sports store so you’re not rushed on game day.

Special Edition and Local-Themed Hawks Gear

Atlanta fans often enjoy special edition designs that highlight local culture:

• City-inspired jerseys or apparel that reflect Atlanta’s colors, history, or neighborhoods
• Playoff or milestone gear released when the team hits a major achievement
• Local-collaboration merch tied to Atlanta artists, designers, or community themes

These items are more likely to appear:

• At the State Farm Arena team store
• At select specialty or fashion-forward retailers in trendier parts of the city

Because special releases can be limited, they may sell quickly—especially during strong seasons or playoff runs.

Game-Day vs. Everyday Shopping in Atlanta

When It Makes Sense to Buy on Game Day

Buying at the arena can be a good choice if:

• You want the widest range of official gear in one place.
• You’re looking for event-specific items only sold at certain games.
• You want the experience of browsing while the arena is buzzing.

When to Shop Around the City Instead

Shopping at malls and stores around Atlanta can be better if:

• You want to compare prices and find sales.
• You prefer a less crowded environment than game-day lines.
• You’re local and can take your time finding the right style and fit.

Many Atlanta residents end up doing a mix: buying one or two special items at the arena and picking up everyday shirts and hats at neighborhood stores.

Practical Tips for Visitors and New Residents in Atlanta

• Staying near Downtown or Midtown?
  • The easiest option is usually the State Farm Arena area plus nearby retail districts.
• Staying in Buckhead or Perimeter?
  • Expect good access to malls and sports-focused shops with Hawks gear.
• Relying on MARTA?
  • The Dome/GWCC/Philips Arena/CNN Center station puts you within a short walk of State Farm Arena. From there, you can combine a game, a tour of the area, and a stop at the team store.

If you’re just passing through Atlanta and want a quick souvenir, a cap, T-shirt, or small accessory is usually the easiest thing to pack and wear back home.

By focusing on where you are in Atlanta, how often you’ll wear the gear, and what kind of fan you are—casual, dedicated, or somewhere in between—you can find the right Atlanta Hawks merchandise in the city without overspending or feeling overwhelmed by choices.