Inside the Atlanta Hawks Staff: Who Does What and How It All Works in Atlanta

If you follow the Atlanta Hawks, you probably know the players on the court and the coach on the sideline. But behind every game at State Farm Arena is a large and varied Hawks staff based right here in Atlanta, Georgia, keeping everything running—from basketball operations to fan experience and community outreach.

This guide walks through the main types of staff connected to the Atlanta Hawks, how they operate in Atlanta, and what that means for you as a local resident, visitor, or fan.

The Big Picture: How the Atlanta Hawks Organization Is Structured

The Hawks organization includes several major groups of staff:

• Basketball Operations Staff – focused on building and developing the team
• Coaching & Player Development Staff – working day-to-day with players
• Medical, Training & Performance Staff – supporting player health and performance
• Front Office & Executive Staff – leadership, strategy, contracts, and business direction
• Business Operations & Arena Staff – tickets, marketing, game-day operations, fan experience
• Community & Youth Program Staff – outreach across metro Atlanta

All of this is centered around State Farm Arena, located in downtown Atlanta at:

State Farm Arena
1 State Farm Drive
Atlanta, GA 30303

This is where most fans see the staff in action on game nights and at many community events.

Basketball Operations: The Core of Hawks Staff in Atlanta

Front Office & Basketball Strategy

The basketball operations staff is responsible for building the team you see on the floor. Typical roles include:

• General Manager / Basketball Executive Staff

  • Manage the roster, trades, draft picks, and contract negotiations
  • Work closely with scouts, analytics staff, and the coaching staff
  • Make long-term decisions about the team’s direction

• Basketball Analytics & Strategy Staff

  • Analyze player performance, lineups, and game trends
  • Use data to support decisions on player minutes, rotations, and acquisitions

• Scouting Staff (Pro & College)

  • Travel to watch college players, international leagues, and other NBA teams
  • Evaluate talent for the NBA Draft, free agency, and trades
  • Provide detailed scouting reports to the front office and coaches

Most of this work happens behind the scenes in offices and film rooms connected to the Hawks’ facilities in the Atlanta area, not just at the arena on game night.

Coaching Staff: The Faces on the Sidelines

The Head Coach and Assistants

When people say “Hawks staff,” they often mean the coaching staff, visible at every game:

• Head Coach – Sets the team’s overall style of play, game plans, and rotations
• Assistant Coaches – Handle specific areas like offense, defense, or player development
• Player Development Coaches – Work one-on-one with players on skills and film review
• Video Coordinators – Break down game film and prepare scouting video for the team

If you’re at a game in Atlanta, these are the staff you’ll see standing and huddling with players along the sideline. They also run practices and team meetings at practice facilities around the city.

How Atlantan Fans Experience the Coaching Staff

• You’ll see them arrive early on game days for walk-throughs at State Farm Arena.
• They often participate in local media appearances, radio shows, and pregame interviews broadcast to the Atlanta market.
• At certain team or community events, fans may meet assistant coaches or development staff involved in youth camps and clinics.

Medical, Training, and Performance Staff

NBA players are high-performance athletes, and in Atlanta, the Hawks rely on a full health and performance staff to support them.

Key Roles Typically Included

• Head Athletic Trainer and Training Staff

  • Oversee injury treatment, taping, rehab exercises, and on-court readiness
  • Present on the bench and in the locker room during home games

• Strength & Conditioning Coaches

  • Design in-season and off-season programs for strength, agility, and recovery
  • Use gym and training facilities in the Atlanta area

• Team Medical Staff (Physicians & Specialists)

  • Partner with local medical providers and hospitals in metro Atlanta
  • Handle evaluations, imaging, and treatment plans for injuries

Most of this staff is not in the spotlight but is essential to every practice and game. If you’re at State Farm Arena early, you might see training staff working with players on the court or on the sideline pregame.

Front Office & Executive Leadership in Atlanta

In addition to basketball operations, the Hawks have an executive staff guiding the overall direction of the franchise, from business strategy to community presence.

Common Executive Functions

• Team President / CEO – Oversees both business and basketball sides of the organization
• Chief Financial & Legal Officers – Manage finances, league compliance, and contracts
• Marketing & Brand Leadership – Shape how the Hawks are presented in Atlanta and beyond
• Ticketing & Revenue Leadership – Guide season ticket programs and partnerships

These executives and their teams work largely out of office spaces connected to State Farm Arena and nearby business offices in downtown Atlanta.

Business Operations and Game-Day Staff at State Farm Arena

On game night, hundreds of staff members come together to host fans from all over Atlanta and visiting cities.

Ticketing, Sales, and Customer Service

These staff help local fans buy tickets, manage season memberships, and get support with seating or account questions.

You’ll encounter them:

• At the box office windows outside State Farm Arena
• Through the team’s customer service phone lines and email
• At designated service desks inside the arena concourses during events

Common job titles include:

• Ticket Sales Representatives
• Season Ticket Account Managers
• Box Office Supervisors
• Guest Relations Staff

Game-Day Operations & Arena Support

Running a home game in Atlanta is a large operation involving:

• Event Operations Staff – Coordinate schedules, set-ups, and court preparations
• Security & Screening Staff – Manage entrances, safety checks, and crowd safety
• Ushers & Guest Services – Help you find seats, answer questions, and address issues
• In-Arena Entertainment Staff – Coordinate music, halftime shows, fan contests, and promotions

These are the people you see in uniforms and staff badges all around the concourses, entrances, and seating sections on Hawks game days and other events at State Farm Arena.

Hawks Community & Youth Program Staff in Atlanta

The Hawks are active throughout metro Atlanta, not just downtown. A dedicated group of staff work on community programs, youth basketball, and local outreach.

Types of Community-Focused Staff

• Community Relations Coordinators

  • Organize school visits, charity events, and local partnerships
  • Help connect the team with non-profits and city initiatives

• Youth Basketball & Camps Staff

  • Run basketball camps, clinics, and skills programs for kids and teens
  • Coordinate events at local gyms, parks, and recreation centers

• Corporate Social Responsibility & Outreach Staff

  • Support programs focused on education, health, and neighborhood development
  • Work with city organizations and local leaders around Atlanta

If you live in the city or suburbs, you may see Hawks staff involved in:

• Youth basketball camps hosted at Atlanta recreation centers
• School events in districts like Atlanta Public Schools and surrounding counties
• Community events in neighborhoods across the westside, southside, and north metro area

These staff members are often your direct point of contact if you’re trying to sign up a child for a Hawks clinic or bring a Hawks program to your school or community group.

How Fans in Atlanta Can Interact with Hawks Staff

If you want to connect with the Atlanta Hawks staff for specific needs, here’s how it typically works.

Common Reasons to Reach Out

• Buying or upgrading tickets or season memberships
• Asking about group experiences or suite rentals at State Farm Arena
• Inquiring about community events, donations, or appearances
• Learning about youth basketball camps and clinics
• Getting help with arena accessibility or special accommodations

Practical Steps for Atlanta Residents and Visitors

• For tickets and seating questions, you’ll usually interact with ticketing and guest services staff associated with State Farm Arena.
• For community or school requests, you’ll typically be directed to community relations or youth program staff who handle metro Atlanta outreach.
• For game-day questions while at the arena, look for staff in uniforms or at guest services desks throughout the concourse areas.

Typical Hawks Staff Roles You Might Encounter in Atlanta

Here is a simple overview of major staff groups and how you might come across them as an Atlanta-based fan:

What “Hawks Staff” Means for the Atlanta Community

For people living in or visiting Atlanta, Hawks staff are more than just names on a directory:

• They are the game-day staff who guide you to your seats, keep things safe, and make the night enjoyable.
• They are the coaches and trainers you see working with players courtside.
• They are the community staff bringing basketball camps and outreach programs into neighborhoods across the city.
• They are the front office staff shaping the future of professional basketball in Atlanta.

Understanding how the Atlanta Hawks staff is structured helps you know who does what, and how you can connect—whether you want to attend a game, join a youth program, or simply better understand how your hometown NBA team operates behind the scenes.