Atlanta Hawks Uniforms: Colors, History, and Where to Get Them in Atlanta

If you live in Atlanta, you don’t just watch the Hawks—you see them everywhere: on jerseys at State Farm Arena, shirts on MARTA, and hats in Atlanta-area schools and parks. Understanding Atlanta Hawks uniforms helps you connect with the team’s history, style, and culture, and makes it easier to pick the right gear for game day.

This guide walks through the colors, design elements, history, and local tips for finding Hawks uniforms and fan gear in and around Atlanta.

The Core Look: Colors and Design of the Atlanta Hawks Uniforms

Official Team Colors

The modern Atlanta Hawks color scheme is built around:

• Torch Red
• Volt Green (a bright, highlighter-style yellow-green)
• White
• Black (featured in some sets)

In Atlanta, you’ll notice these colors on:

• Jerseys and shorts
• Warm-up gear
• Arena décor and signage
• Local murals and fan-made art around Downtown and Midtown

The bright volt green is especially visible around State Farm Arena, standing out on signage, posters, and accessories.

Main Uniform Types You’ll See

The Hawks typically rotate several uniform sets during the season. While specific editions can change year to year, fans in Atlanta commonly see:

1. Association Edition (White)

   • Mostly white with red numbers and volt or black accents
   • Often worn at home
   • Clean, classic look for fans who want a versatile jersey

2. Icon Edition (Red)

   • Dominant torch red base
   • “ATLANTA” or “HAWKS” wordmark on the chest
   • Very popular around the city, especially on game days near Downtown

3. Statement / Alternate Editions

   • Often darker (frequently black with red and volt trim)
   • Used for special or high-energy matchups
   • Common choice for fans who prefer a bolder, less traditional look

4. City Edition (Rotating Design)

   • Changes regularly and often draws on:
     • Atlanta history
     • City nicknames or landmarks
     • Retro Hawks design cues
   • These are the jerseys that tend to spark conversations in bars around Castleberry Hill, Old Fourth Ward, and near Downtown.

Because styles can change across seasons, what you see in stores around Atlanta may include both current-season designs and older throwback looks.

Key Uniform Design Details Hawks Fans in Atlanta Notice

Fonts, Logos, and Wordmarks

Most current Hawks uniforms feature:

• “ATLANTA” or “HAWKS” across the chest
• The primary hawk head logo or basketball-and-hawk logo on the shorts or upper chest
• Distinctive, modern font that echoes the team’s updated brand identity

If you’re walking around Centennial Olympic Park, Peachtree Center, or heading to a game, these logos and fonts are what you’ll see most.

Numbers and Player Names

Typical features include:

• Bold, easily readable numbers on front and back
• Player name on the back, arched or straight across
• Contrast colors (red on white, white on red, etc.) for visibility

If you’re buying a jersey in Atlanta, you’ll usually have a choice between:

• Specific player jerseys (current stars)
• Custom jerseys with your own name and number (often available through team or arena shops)

A Quick Look at Common Atlanta Hawks Jersey Styles

Below is a simple reference to help you recognize and choose between main uniform types you’ll see in Atlanta shops and on fans around town.

How Hawks Uniforms Reflect Atlanta’s Identity

Even if you’re new to the city, the uniforms help you see how the team and the city are linked.

Atlanta Pride in the Designs

You might notice:

• “ATL” abbreviations on some jerseys, echoing how locals refer to the city
• Color choices and patterns that tie into:
  • Music and nightlife culture
  • Modern, urban design you see in Midtown and Downtown
  • The city’s blend of legacy and reinvention

When City Edition uniforms are released, the designs often spark discussion on social media and in local sports bars from Buckhead to East Atlanta Village.

Throwback and Classic Nights at State Farm Arena

At certain games, the Hawks wear retro-inspired uniforms, sometimes:

• Featuring older logos
• Using previous color schemes like deeper red and gold
• Mirroring styles from the Dominique Wilkins era or other iconic periods

If you attend these games in Atlanta, you’ll also see more fans wearing vintage jerseys and T‑shirts, especially around The Home Depot Backyard, nearby restaurants, and MARTA stops serving the arena.

Where to See Atlanta Hawks Uniforms Up Close

At State Farm Arena

State Farm Arena
1 State Farm Drive
Atlanta, GA 30303

Game days are the best time to see:

• The current uniforms in action on the court
• The variety of fan jerseys in the stands
• Specialized warm-up gear and practice apparel

If you ride MARTA (Five Points or GWCC/CNN Center stations) on game night, you’ll see a steady flow of fans in red and volt heading toward the arena.

Around the City on Game Days

You’ll notice Hawks gear most heavily:

• Around Downtown Atlanta and the Gulch
• In bars and restaurants near the arena
• On campuses like Georgia State University
• At public watch parties during playoff runs

Many locals coordinate their outfits with the team’s primary color of the night (whiteout, blackout, redout themes depending on promotions and matchups).

Buying Atlanta Hawks Uniforms and Gear in Atlanta

While specific retailers can change over time, here are practical paths to find authentic-looking Hawks uniforms or fan apparel when you’re in the city.

1. Arena and Official Team Shopping

On game days and during some events, State Farm Arena typically has:

• An onsite team store with:
  • Current-season jerseys
  • Past-season or sale items
  • Hats, shirts, and accessories in official colors

This is often where you’ll find:

• The widest range of new City Edition uniforms
• Custom name and number options (when available)

If you’re visiting from out of town, shopping at the arena can double as a souvenir experience tied to your game.

2. Major Sporting Goods & General Retail (Atlanta Area)

Around Metro Atlanta, especially in:

• Downtown / Midtown
• Buckhead
• Cumberland / Cobb
• Perimeter / Dunwoody
• South Atlanta shopping zones

You may find:

• Officially licensed Hawks jerseys
• More budget-friendly fan shirts using team colors and marks

Selection varies by location, so it can help to:

• Call ahead to confirm jersey availability
• Check whether they stock youth sizes, women’s cuts, or larger sizes

3. Smaller Local Shops and Streetwear

In broader Atlanta, particularly in:

• Little Five Points
• Parts of Old Fourth Ward
• Some Westside retail areas

You may come across:

• Custom or unofficial Hawks-inspired designs
• Artistic takes on the Hawks logo or ATL themes
• Vintage or secondhand jerseys from past eras

These can be great for a unique Atlanta look, but if authenticity matters (for collecting or reselling), pay attention to:

• Official team/league branding
• Quality of stitching, tags, and fabric

Spotting Authentic vs. Replica Hawks Jerseys

If you’re buying in Atlanta and want to know what you’re getting, a few common differences:

Authentic-style or “pro cut” jerseys often have:

• Higher-quality stitched letters and numbers
• Heavier, more durable fabric
• More accurate ventilation panels and trim matching what players wear

Replica or fan jerseys often feature:

• Printed or heat-applied numbers and names
• Slightly simpler detailing
• Lower price point, still perfectly good for everyday wear and local pride

👀 Tip for Atlanta buyers:
If the price seems unusually low at a pop-up stand near a big event, check:

• Logo clarity
• Correct team colors (torch red vs. off-red, accurate volt shade)
• Spelling of player names and “Atlanta”

Choosing the Right Hawks Jersey Style for You in Atlanta

When you’re deciding which Atlanta Hawks uniform style to wear around the city, consider:

1. When you’ll wear it most

   • Game days only → Go bold with Icon (red) or Statement (black/dark)
   • Casual everyday use → White or a simpler fan T‑shirt may be more versatile

2. Which player or era you like

   • Current star players for present-day connection
   • Retro names for long-time fans who remember past eras

3. Climate and comfort

   • Atlanta’s warm weather means:
     • Lightweight, breathable jerseys are comfortable most of the year
     • Layering with a hoodie or jacket works in cooler months, especially for night games

4. How much you want to stand out

   • City Edition or alternate designs turn heads, especially at events and watch parties
   • Classic red or white jerseys blend more easily into large crowds

How Hawks Uniforms Fit into Atlanta’s Sports Culture

Atlanta is a multisport city with strong followings for basketball, football, soccer, and baseball. Hawks uniforms are part of a bigger local style ecosystem:

• On MARTA, you’ll often see Hawks jerseys mixed with other Atlanta teams’ gear
• At major events like large concerts or festivals in Piedmont Park or near Mercedes‑Benz Stadium, people frequently incorporate:
  • Hawks hats
  • Jerseys layered with streetwear
  • Accessories in torch red and volt

Wearing a Hawks jersey around town is widely recognized as a show of local pride, not just sports fandom.

Practical Tips for Hawks Fans in Atlanta

• Check game themes: Before heading to State Farm Arena, see if the game is marketed as a color-themed night (like everyone wearing red). Dressing to match adds to the atmosphere.
• Consider transit: If you’re walking or taking MARTA, jerseys and light layers are usually more comfortable than heavy outerwear, especially during Atlanta’s humid months.
• Youth and school teams: Many youth teams around Atlanta use red, black, and white or Hawks-inspired color schemes. If you’re buying for kids, consider durability and room to grow.
• Storage in hot weather: Atlanta heat can be hard on delicate fabrics. Store higher-end jerseys in a cool, dry place away from direct sunlight to protect colors and logos.

Understanding Atlanta Hawks uniforms—from colors and design to where to find them—helps you plug into the city’s sports culture, whether you’re a long-time Atlantan, a new resident, or a visitor catching your first game at State Farm Arena.