Your Guide to the Atlanta International Auto Show
If you live in metro Atlanta or you’re planning a visit and you love cars, the Atlanta International Auto Show is one of the city’s major annual events. This guide breaks down what it is, where it’s held, what to expect, and how to make the most of your time there.
What Is the Atlanta International Auto Show?
The Atlanta International Auto Show (often called the Atlanta Auto Show) is a large indoor event where major automakers showcase new vehicles, concept cars, and automotive technology. It’s designed for:
- Everyday car shoppers
- Enthusiasts and collectors
- Families looking for a fun outing
- People curious about the latest EVs and tech
Unlike a car dealership, the show focuses on browsing, learning, and comparing rather than on-the-spot sales. You can walk around, sit in many vehicles, and talk with brand representatives without sales pressure.
When and Where the Show Is Held in Atlanta
Main venue
The Atlanta Auto Show is typically held at:
Georgia World Congress Center (GWCC)
Usually Hall B/C (varies by year)
285 Andrew Young International Blvd NW
Atlanta, GA 30313
Main phone (GWCC campus): (404) 223-4000
The Georgia World Congress Center is in Downtown Atlanta, near Mercedes-Benz Stadium and State Farm Arena.
Timing and frequency
- Frequency: Generally once a year
- Typical schedule: Several consecutive days (often Thursday–Sunday)
- Season: Dates have varied year to year, so always check the current year’s schedule before planning.
Because show dates can change, especially around large events or renovations downtown, it’s smart to confirm:
- Exact dates
- Daily operating hours
- Special theme days (e.g., family days, discount days, military or first-responder days)
What You’ll See at the Atlanta Auto Show
Major types of vehicles on display
You can usually expect a broad mix of:
- New model year cars and SUVs from many major brands
- Pickup trucks and work vehicles popular in metro Atlanta
- Electric vehicles (EVs) and plug-in hybrids
- Performance and sports cars
- Luxury vehicles
- Occasionally, concept cars and prototypes
- Classic or specialty vehicles, sometimes featured by local clubs
Not every manufacturer attends every year, but you can typically walk the floor and compare multiple brands side-by-side in one visit.
Technology and features
The show is a good place to explore:
- Driver-assistance features (lane keeping, adaptive cruise, parking aids)
- Infotainment systems (Apple CarPlay, Android Auto, built-in navigation)
- EV charging options, ranges, and charging times
- Interior layouts for families (third-row seating, cargo space, strollers, etc.)
- Towing and off-road packages relevant to North Georgia trips, camping, or boating
Brand representatives can often explain how these features work in Atlanta-specific contexts—such as stop-and-go traffic on the Downtown Connector, commuting from the suburbs, or weekend trips to the North Georgia mountains.
Atlanta-Focused Reasons to Attend
If you’re in Atlanta, the show can be especially useful for:
- Commuters: Comparing fuel economy and comfort for daily drives on I‑75/85, GA‑400, I‑285, I‑20, and Peachtree corridors.
- Intown residents: Checking out smaller vehicles that fit easier in tight garage and street parking in neighborhoods like Midtown, Old Fourth Ward, and Virginia-Highland.
- Families in the suburbs: Comparing three-row SUVs and minivans for school drop-offs, activities, and trips to Lake Lanier or the Georgia coast.
- EV-curious buyers: Learning what makes sense with Atlanta’s charging landscape, apartment living, and local electric utility options.
- Car enthusiasts: Seeing performance and specialty vehicles without needing to travel to larger national shows.
Tickets, Hours, and Entry Details
Ticket pricing and policies change slightly year to year, but here’s what Atlanta visitors can generally expect.
Typical admission setup
Most years, you’ll find:
- Adult tickets
- Youth tickets (often discounted)
- Children under a certain age (sometimes free with paid adult)
- Special discounts on select days (e.g., seniors, military/first responders, or weekday specials)
Payment options often include cash, major debit/credit cards, and sometimes mobile payments, but it’s wise to bring a card since many downtown venues are transitioning away from cash.
Hours
Show hours generally cover late morning through evening, with different times for weekdays and weekends. Expect:
- Weekdays: Often open later in the afternoon into the evening
- Weekends: Broader hours, usually starting mid-morning
Because times can shift based on conventions and downtown events, confirm the current year’s daily schedule before heading out, especially if you’re coordinating MARTA, rideshare, or parking.
Getting There: Transportation and Parking in Atlanta
Driving and parking
The Georgia World Congress Center is directly off major routes:
- Near I‑20, I‑75/85 (Downtown Connector), and Northside Dr NW
- Close to Mercedes-Benz Stadium and State Farm Arena
Parking options typically include:
- GWCC-operated parking decks and lots
- Nearby stadium and arena parking
- Independent lots and garages around Centennial Olympic Park and downtown
For most shows:
- Parking is paid, and rates vary based on events and demand.
- During Falcons games, Hawks games, concerts, or large conventions, parking may be more limited and more expensive.
If you’re coming from suburbs like Marietta, Alpharetta, Decatur, or Jonesboro, consider:
- Arriving earlier in the day on weekends
- Checking GWCC or campus parking maps in advance
- Using MARTA to avoid traffic and parking stress
MARTA and other transit options
Public transit can be a smart move, especially during busy events.
- MARTA Rail Stations near GWCC:
- GWCC/Philips Arena/CNN Center Station (Blue/Green Line) – a short walk to the convention center.
- Vine City Station (Blue/Green Line) – also walkable, often quieter than the main stop.
From Buckhead, Sandy Springs, Dunwoody, College Park, or the Airport, you can:
- Take the Red or Gold Line to Five Points.
- Transfer to the Blue or Green Line toward GWCC.
- Exit at GWCC/Philips Arena/CNN Center Station.
Other options:
- Rideshare and taxis: Pick-up/drop-off areas around GWCC are common but can be crowded after large events.
- Walking from nearby hotels: Many downtown hotels are within a 10–15 minute walk.
Family-Friendly and Accessibility Details
Bringing kids
The show is often set up with families in mind:
- Wide aisles for strollers
- Many vehicles open for kids (and adults) to sit in
- Occasional family or kids’ activity areas (varies by year)
Tips for families:
- Pick less crowded times if you have small children (weekday afternoons are often calmer than Saturday midday).
- Bring snacks and water; food options are available, but lines can be long during peak times.
- Establish a meeting spot in case anyone gets separated in the large halls.
Accessibility
GWCC is a modern facility with:
- Accessible entrances and restrooms
- Elevators and ramps
- Options for wheelchair use (you may inquire ahead about rentals or accommodations)
If you or a family member has mobility challenges:
- Plan your route from MARTA or parking to the hall entrance.
- Allow extra time to navigate security and crowds.
- Consider coming at off-peak times for easier movement through exhibits.
EVs and Charging: What Atlanta Visitors Should Know
Electric vehicles are a major focus at many recent auto shows, and Atlanta’s EV interest has been growing.
At the show, you may find:
- Multiple EV models from different brands in one place
- Information on charging connectors, home charging, and public charging
- Representatives who can discuss range in terms of typical Atlanta commutes (e.g., Kennesaw to Downtown, Peachtree City to Midtown)
Things to think about as an Atlanta-based EV shopper:
- Apartment vs. single-family home: Charging is much easier with a driveway or garage.
- Workplace charging: Some Atlanta employers and office parks provide chargers.
- Public chargers: Common near shopping centers, office buildings, and some city facilities, but location and availability can vary.
You can use the show to gather questions to ask dealers later, such as:
- How does cold or very hot weather (Atlanta summers) affect battery range?
- Where are the nearest fast chargers to your home or office?
- What installation is required for home Level 2 charging?
How the Atlanta Auto Show Compares to Visiting a Dealership
What you can do at the show
At the auto show, you can usually:
- Sit in vehicles and explore interiors
- Compare brands and models side by side
- Ask general questions about features and trims
- Sometimes sign up for test drive events (on-site or later through local dealers)
What typically doesn’t happen at the show
Most of the time, you will not:
- Negotiate final prices at the show floor
- Complete financing or trade-in appraisals on-site
- Drive every model on the same day from the show location
Think of the show as a research and exploration step. You can narrow down your list, then visit:
- Local dealerships around Cobb, DeKalb, Fulton, Gwinnett, Clayton, and nearby counties
- Smaller independent lots and specialty dealers if you’re interested in unique vehicles
Practical Tips for Attending the Atlanta Auto Show
Smart planning checklist
Use this quick guide to plan your visit efficiently:
| Step | What to Do | Atlanta-Specific Tip |
|---|---|---|
| 1 | Check dates & hours | Look for conflicts with Falcons/Hawks games or big concerts downtown. |
| 2 | Decide on transit | Compare MARTA vs. parking if you’re coming from suburbs. |
| 3 | Pick your time | Weekday afternoons or evenings are often less crowded than Saturday midday. |
| 4 | Make a short list | Note which brands or models matter for your Atlanta commute and lifestyle. |
| 5 | Wear comfortable shoes | GWCC exhibit halls are large; expect a lot of walking. |
| 6 | Bring a small bag | For brochures, water, and a notepad or phone for photos and notes. |
On the show floor
A few practical moves:
- Start at one end of the hall and move systematically to avoid backtracking.
- Use your phone to take photos of window stickers so you can compare trims and prices later.
- Note features that matter in Atlanta:
- Air conditioning performance and ventilated seats (summer heat)
- Backup cameras and sensors (tight parking in intown neighborhoods)
- Ground clearance and AWD (for trips to North Georgia, gravel roads, or occasional winter weather)
Who Organizes the Event and Where to Ask Questions
The Atlanta International Auto Show is generally organized with involvement from regional automotive groups and manufacturers, and it uses the Georgia World Congress Center as the host venue.
If you need basic venue-related assistance—directions, accessibility questions, or campus details—you can reach:
Georgia World Congress Center Authority
285 Andrew Young International Blvd NW
Atlanta, GA 30313
Main phone: (404) 223-4000
For the most current information on:
- Event dates and hours
- Ticket prices and purchase options
- Participating brands
- Special days, promotions, or test-drive opportunities
look up the latest details published for that year’s Atlanta International Auto Show before you go. Schedules and offerings do change, and planning ahead will make your visit smoother and more enjoyable.
