Generation Atlanta: What to Know About This Downtown High-Rise Living Option

If you’ve heard the name Generation Atlanta and you’re wondering what it is, you’re not alone. In Atlanta, Generation Atlanta usually refers to a modern high-rise apartment building in Downtown rather than a demographic group or cultural movement.

This guide walks through what Generation Atlanta is, how it fits into the city’s housing and lifestyle scene, and what someone living in, visiting, or moving to Atlanta should know.

What Is Generation Atlanta?

Generation Atlanta is a residential high‑rise apartment community located in Downtown Atlanta, close to major job centers, entertainment venues, and public transit.

It’s part of the broader wave of newer, amenity-rich apartment towers that have reshaped the city’s skyline over the past decade, especially around Downtown, Midtown, and the BeltLine.

In everyday conversation, when Atlantans mention “Generation Atlanta,” they’re typically talking about:

• A high-rise apartment building in Downtown
• Targeted mainly at renters (not condos for sale)
• With modern finishes and shared amenities
• Positioned for people who want to live close to MARTA, major employers, and nightlife

Where Generation Atlanta Fits in the City

Location and Urban Context

Generation Atlanta is in Downtown Atlanta, an area known for:

• Walkability to attractions like Centennial Olympic Park, the Georgia Aquarium, State Farm Arena, and Mercedes‑Benz Stadium
• Direct access to MARTA rail and bus lines
• A mix of office buildings, hotels, government buildings, and residential towers

Living at or near Generation Atlanta typically means:

• Short commutes to Downtown, Midtown, and nearby institutional employers
• Easier access to events, conventions, and concerts
• A more urban, high-density lifestyle versus quieter intown neighborhoods like Virginia‑Highland or Kirkwood

If you’re visiting Atlanta and staying with a friend who lives at Generation Atlanta, expect a central, skyline-focused location rather than a neighborhood of single-family homes.

Who Generation Atlanta Is Typically For

While anyone can apply to live there if they meet leasing criteria, Generation Atlanta and similar Downtown towers tend to attract:

• Young professionals working in Downtown or Midtown
• Students and interns at nearby universities or programs who want to be transit-connected
• Relocating professionals testing out the city before buying a home
• Residents who prefer car-light or car-optional living, relying on MARTA, bikes, or rideshare

Because of its Downtown setting, it may be especially appealing if you:

• Work near Peachtree Center, Government buildings, or major corporate offices
• Want to walk to sports events, concerts, or conventions
• Prefer having restaurants, bars, and entertainment close by

What to Expect from a Building Like Generation Atlanta

Specific layouts, policies, and pricing can change over time, but buildings like Generation Atlanta in Atlanta generally share some features. When you hear about Generation Atlanta, think of:

1. Apartment Styles and Interiors

You can usually expect:

• Studio, one-bedroom, and two-bedroom floor plans
• Open-concept living areas with modern kitchens
• In-unit laundry (washer and dryer or hookups)
• Large windows with city views in many units

Finishes often include:

• Hard-surface flooring (like vinyl plank or similar) in common areas
• Carpet or hard surfaces in bedrooms, depending on unit
• Stone or composite countertops
• Stainless or modern appliances

For an Atlanta renter, these are fairly standard for newer construction in central neighborhoods like Downtown, Midtown, and Old Fourth Ward.

2. Building Amenities

Generation Atlanta positions itself in the category of amenity-rich urban living. Common amenities in this class of building around Atlanta include:

• Fitness center with cardio and weight equipment
• Resident lounge and co-working or study spaces
• Pool or rooftop area (where zoning and design allow)
• Secure access for residents and guests
• Parking options, sometimes in an attached garage
• Pet-friendly policies with pet-relief or dog-wash areas in some cases

Not all amenities are guaranteed at all times, so for current specifics you’d typically contact the leasing office directly.

How Generation Atlanta Compares to Other Atlanta Neighborhood Options

If you’re trying to decide whether Generation Atlanta—or Downtown in general—is right for you, it helps to compare it to some other common choices in Atlanta.

Quick Comparison: Living in or Near Generation Atlanta vs. Other Areas

Generation Atlanta’s Downtown setting usually works well if you:

• Don’t mind event traffic and city noise
• Like being in the middle of the action
• Value short commutes and walkability more than quiet, leafy streets

Renting at Generation Atlanta: What an Atlantan Should Know

1. Typical Leasing Process

For a building like Generation Atlanta in Atlanta, you can generally expect:

1. Initial inquiry

   • You reach out to the leasing office (by phone, email, or in person) to ask about availability, pricing, and tour options.

2. Tour

   • You tour a model unit and shared amenities.
   • Staff often explain parking options, pet policies, and lease terms.

3. Application

   • You complete a rental application, which typically includes:
     • Personal information
     • Proof of income or employment
     • Consent for a credit and background check

4. Approval and deposit

   • If approved, you’re offered specific units and a move-in date.
   • You pay deposits and fees (which may include application, administration, and security deposits).

5. Lease signing and move-in

   • You sign an electronic or paper lease.
   • On move-in day, you pick up keys/fobs, confirm any move-in checklist, and arrange elevator reservations if required.

2. Costs to Keep in Mind

For a Downtown tower like Generation Atlanta, renters in Atlanta often factor in:

• Base rent (varies by unit size, floor, and view)
• Parking fees, if applicable (garage parking is often an extra monthly cost)
• Utilities (sometimes partially bundled, sometimes separate)
• Pet rent and deposits if you have animals
• Renters insurance, which is often required

Prices can change frequently in central Atlanta, especially with promotions or high demand, so it’s usually best to call the leasing office for current figures.

Transportation and Commuting from Generation Atlanta

One of the main reasons many people choose a place like Generation Atlanta is transportation convenience.

Public Transit (MARTA)

Downtown has:

• MARTA rail stations within walking distance for many residents
• Multiple bus routes connecting to other parts of Atlanta

This makes Generation Atlanta convenient if you:

• Work near a MARTA station in Downtown or Midtown
• Need easy access to Hartsfield‑Jackson Atlanta International Airport
• Prefer to rely less on a car

Driving and Parking

If you drive:

• Expect event-related traffic during games, concerts, and large conventions
• Garage access and parking policies are usually managed by the building or attached garage
• Commuting by car from Downtown to Buckhead, Perimeter, or the northern suburbs typically involves using I‑75/85 or connecting routes, which can be heavily congested during rush hours

Daily Life Around Generation Atlanta

Groceries, Dining, and Errands

Living in Downtown, you’ll typically find:

• Convenience stores and smaller markets within walking distance
• Larger grocery options a short drive or rideshare away in nearby neighborhoods
• A range of restaurants and quick-service options serving office workers, tourists, and residents

Residents often:

• Walk to nearby spots for coffee, lunch, and casual dinners
• Use delivery services for groceries and meals
• Combine MARTA or short drives with errands in Midtown or nearby intown areas

Noise, Events, and Atmosphere

Being close to major stadiums and arenas means:

• Periodic crowds and increased activity on game and concert days
• A lively atmosphere with more foot traffic and rideshare vehicles at certain times
• A noticeable difference between weekday office hours, weekend events, and late-night activity

People who enjoy an energetic Downtown environment usually view this as a positive, while those seeking calm, low-traffic streets may prefer more residential neighborhoods.

Tips for Deciding if Generation Atlanta Is Right for You

If you’re considering Generation Atlanta or a similar Downtown building, here are some practical questions to ask yourself:

1. Commute and Transit

   • Can I reasonably walk, bike, or take MARTA to work or school from here?
   • How often do I need to drive to suburbs or outlying areas?

2. Lifestyle Preferences

   • Do I enjoy living in a high-rise with shared amenities and more neighbors?
   • Am I comfortable with city noise, events, and traffic?

3. Budget and Priorities

   • Am I willing to pay for central location and amenities, possibly with added parking fees?
   • Would I trade more square footage in a less central neighborhood for a smaller unit here?

4. Pet and Car Needs

   • Does the building’s pet policy fit my situation?
   • Do I need guaranteed parking, and what does it cost?

5. Visitors and Security

   • How does the building handle guest access and parking?
   • Do the security measures (access control, front desk, etc.) meet my comfort level?

How Visitors Might Experience Generation Atlanta

If you’re visiting Atlanta and staying with someone who lives at Generation Atlanta:

• Expect a high-rise experience with elevators, controlled access, and possibly a concierge or call box.
• You may be asked to check in with security or use a guest system to gain access.
• Parking for guests is often:
  • Limited to visitor spots in a connected garage,
  • Paid through hourly or daily rates, or
  • Handled through nearby street or public parking, which may have time limits or event pricing.

From this base, you can typically walk or take MARTA to many of Atlanta’s major attractions, making it a convenient home base for tourists who prefer not to drive much.

Key Takeaways About Generation Atlanta for Atlanta Residents and Visitors

• Generation Atlanta refers to a modern high-rise apartment building in Downtown Atlanta, not a demographic group or social movement.
• It is part of Atlanta’s newer urban residential boom, designed for people who want central, amenity-rich living.
• The building’s Downtown location offers strong transit access, walkability to attractions, and an active urban environment, with the tradeoff of more noise and event-related activity.
• For Atlanta renters, Generation Atlanta is most attractive if you value:
  • Proximity to work and transit
  • Modern building amenities
  • A vibrant, city-centered lifestyle

Understanding Generation Atlanta in this way can help you decide whether living there—or nearby in Downtown—is a good fit for how you want to experience Atlanta.