The Roxy Atlanta: Your Guide to One of the City’s Most Beloved Venues

For many Atlanta locals, “The Roxy Atlanta” brings back memories of legendary concerts, movie screenings, and nights out in Buckhead. Today, the name mostly lives on through modern venues and revived branding, but the Roxy story in Atlanta stretches across decades and locations.

If you live in Atlanta, are visiting, or are just trying to figure out what “The Roxy Atlanta” means now, this guide walks you through:

• The history of the original Roxy Theatre in Buckhead
• How the name lives on at Coca-Cola Roxy at The Battery Atlanta
• What to expect when attending a show
• Parking, MARTA access, nearby neighborhoods, and planning tips

What Is “The Roxy Atlanta” Today?

When people say “The Roxy Atlanta” now, they are usually referring to:

• The historic Roxy Theatre that once operated in Buckhead (no longer open), or
• The Coca-Cola Roxy, a modern concert venue at The Battery Atlanta next to Truist Park in Cobb County (still part of the Atlanta metro area and commonly described as “in Atlanta”).

Because of this, it helps to think of “The Roxy Atlanta” in two eras:

Both matter if you’re trying to understand the Roxy’s role in Atlanta culture, but only Coca-Cola Roxy is currently operating as an active venue.

The Historic Roxy Theatre in Buckhead

Where It Was and Why It Mattered

The original Roxy Theatre was once located in Buckhead, one of Atlanta’s best-known neighborhoods for nightlife and shopping. For many long-time residents, “going to the Roxy” meant a night out along Peachtree Road and the surrounding entertainment district.

Historically, the Roxy functioned as:

• A movie theater, showing first-run films and special screenings
• A live performance venue, hosting concerts and special events
• A recognizable landmark in the Buckhead entertainment corridor

Over time, redevelopment in Buckhead reshaped the area. Like many older theaters in major cities, the original Roxy ultimately closed and did not survive as a continuous, standalone venue.

If you’re in Atlanta today, you can’t visit the original Buckhead Roxy, but you will still hear people reference it when they talk about “old Buckhead” or classic concert stories.

The Coca-Cola Roxy at The Battery Atlanta

Location and Basic Info

The modern version of The Roxy Atlanta is the Coca-Cola Roxy, located in the mixed-use development around Truist Park, known as The Battery Atlanta.

• Area: Cumberland / The Battery Atlanta (just northwest of city limits, but commonly part of the greater Atlanta scene)
• Use: Concerts, touring acts, comedy shows, special events

Because The Battery is marketed and experienced as an extension of Atlanta’s entertainment options, many people simply call it “The Roxy in Atlanta” or “The Roxy at the Battery.”

The venue is designed specifically for live music and large events, with modern lighting, sound, and flexible configurations for different types of shows.

What to Expect at a Show at the Coca-Cola Roxy

Even if you never experienced the original Buckhead Roxy, the current Coca-Cola Roxy offers a full-scale concert experience that many Atlantans now associate with the name.

Typical Event Types

You’ll commonly find:

• National and international touring bands
• Hip-hop, R&B, rock, pop, and country artists
• Comedy shows and podcast tours
• Special events, including themed parties, dance events, or one-off performances

Atlanta’s music scene is diverse, and the Roxy tends to reflect that, with lineups that change frequently throughout the year.

Venue Layout and Atmosphere

While exact layouts can vary by event, people often encounter:

• General admission floor with standing room for concerts
• Balcony or tiered areas, sometimes with reserved seating
• Bars and concessions located throughout the venue
• A lively, high-energy crowd, especially when the show coincides with game days or big weekends at The Battery

For many Atlantans, a night at the Roxy is part concert, part Battery Atlanta experience—with restaurants, bars, and shops all within walking distance.

Getting to “The Roxy Atlanta” at The Battery

Because the Coca-Cola Roxy is at The Battery Atlanta, planning your transportation is a bit different from going to a venue in Midtown or Downtown.

Driving & Parking

The Battery offers structured parking decks with event pricing. Common approaches from Atlanta include:

• Taking I-75 North from Downtown or Midtown
• Taking I-285 from other parts of the metro area and exiting near the Cumberland / Truist Park area

Things to keep in mind:

• On Atlanta Braves game days or major events at Truist Park, traffic and parking can be significantly busier.
• Event parking rates and policies can vary depending on whether there’s a game, a concert, or both the same day.

For smoother trips, Atlanta residents often:

• Arrive early to avoid last-minute congestion
• Combine the show with dinner at The Battery to make parking and walking more relaxed
• Check event information in advance for the suggested parking decks for the Roxy

MARTA and Transit Options

The Coca-Cola Roxy is not directly on a MARTA rail line, but you can combine rail and bus or rideshare:

1. Ride MARTA rail to stations such as Arts Center or Midtown.
2. Use a CobbLinc bus or rideshare service to reach The Battery area.

Some people also arrange rideshare drop-off and pick-up around designated areas at The Battery to avoid parking altogether.

Nearby Areas and Things to Do Before or After a Show

One of the biggest differences between the old Buckhead Roxy and the modern Coca-Cola Roxy is the surrounding environment.

The Battery Atlanta

Around the Coca-Cola Roxy, you’ll find:

• Restaurants and bars ranging from casual to more upscale
• Outdoor gathering areas with big screens, live activations, and seasonal events
• Shops and entertainment options that make it easy to turn a concert night into an entire evening out

For locals, The Battery has become a go-to destination for pre-show meals, meeting up with friends, or simply walking around before doors open.

How It Compares to In-Town Venues

Compared to venues in Midtown, Downtown, or Little Five Points, going to the Roxy at The Battery:

• Often means more driving, especially if you live intown
• Typically offers larger, more modern structured parking
• Feels more like a self-contained entertainment district than a city street with scattered venues

If you’re visiting Atlanta and staying Downtown or in Midtown, it’s common to do your city sightseeing there and then head to The Battery specifically when you have a show or a game.

Tips for Atlantans and Visitors Using “The Roxy Atlanta”

If you’re searching for “The Roxy Atlanta” online or talking with locals, clarity helps:

1. Know Which Roxy Someone Means

• Long-time Atlanta residents might be reminiscing about the Buckhead Roxy, which no longer operates.
• Current concertgoers are almost always referring to the Coca-Cola Roxy at The Battery Atlanta.

If you’re meeting someone for a show, confirm:
“Do you mean the Coca-Cola Roxy at The Battery next to Truist Park?”

2. Plan for Traffic and Arrival Time

Especially if you’re coming from:

• Intown neighborhoods like Midtown, Old Fourth Ward, or Inman Park
• Southside or Eastside suburbs

…build in extra time, particularly during rush hour or when the Braves are playing at home. Many Atlanta drivers aim to arrive at least 60–90 minutes before showtime for bigger events.

3. Consider Your Post-Show Exit

To make leaving easier:

• Take a quick note of which parking deck you used and which level you’re on.
• If using rideshare, expect a wait right after the show; some people prefer to grab a snack or drink while the initial crowd clears.

How “The Roxy Atlanta” Fits Into the City’s Cultural Landscape

Even though the physical Buckhead Roxy is gone, the Roxy name still carries weight in Atlanta:

• It represents a bridge between old Atlanta nightlife and the newer, mixed-use entertainment style at The Battery.
• For many Atlanta music fans, the Coca-Cola Roxy has become a routine stop on major tours, much like other local venues across the metro area.

If you’re moving to Atlanta or just visiting, understanding “The Roxy Atlanta” means recognizing:

• The history and nostalgia tied to the Buckhead days
• The current, active role of the Coca-Cola Roxy as a major concert venue for the region

Whether you’re reliving old stories or making new memories at The Battery, “The Roxy Atlanta” remains an important name in the city’s live entertainment scene.