Guide to BB&T Atlanta Open Tickets: How to Buy, What to Expect, and Local Tips

If you’re searching for “BB and T Atlanta Open tickets”, you’re almost certainly looking for information on the Atlanta Open tennis tournament that was once branded as the BB&T Atlanta Open. The event has changed sponsors over the years, but locals and visitors in Atlanta still often use the old name when they’re trying to buy tickets.

This guide walks you through how Atlanta Open tickets work today, where to buy them, what types of seats are available, and what to know if you’re planning to attend the tournament in Atlanta, Georgia.

What Is the (Former) BB&T Atlanta Open?

The Atlanta Open is a professional men’s tennis tournament on the ATP Tour, usually held in late July in Atlantic Station, just northwest of Midtown Atlanta.

For several years, the title sponsor was BB&T, so the official name was the BB&T Atlanta Open. Even though sponsorship has changed, the event itself is the same core tournament:

• Outdoor hard-court tennis
• Features well-known ATP players
• Runs about a week, including qualifying rounds and main draw matches
• Hosted at a temporary stadium complex built at Atlantic Station

So if you see references to BB&T Atlanta Open tickets, you should treat that as the same thing as Atlanta Open tennis tickets.

Where the Atlanta Open Is Played in Atlanta

Venue area:
The Atlanta Open is held at Atlantic Station, a mixed-use development with shops, restaurants, and residential buildings.

• General location: Between Midtown and West Midtown Atlanta
• Nearby landmarks: 17th Street, Northside Drive, and I-75/85 Connector
• Parking and access: Paid parking decks at Atlantic Station; shuttle and rideshare zones are typically set up during the event

The tournament builds a temporary center court stadium and outer courts on-site specifically for the event.

How to Buy Atlanta Open (BB&T Atlanta Open) Tickets

When people say “BB&T Atlanta Open tickets,” they usually mean single-session or multi-session tickets to the current Atlanta Open.

You typically have three main ways to get tickets:

1. Official Tournament Website / Ticketing Partner

Most fans buy directly through the official Atlanta Open ticket portal, which usually offers:

• Single-session tickets (day or night matches)
• Full-series packages (all sessions or weekend packages)
• Premium seating (box seats, club sections, or hospitality options when available)

Buying this way is usually the most straightforward for:

• Transparent seat maps
• Official pricing and fees
• Access to pre-sales or early bird offers (often for returning buyers or email subscribers)

2. Authorized Ticket Resellers

There are times when authorized secondary marketplaces list Atlanta Open tickets. These are useful if:

• A particular section is sold out on the official portal
• You’re buying closer to the event and want a specific day or evening session
• You’re searching for upgrades or better seating

When using resellers, pay attention to:

• Whether the platform is a recognized ticket marketplace
• If tickets are mobile-only or can be printed
• Any added service fees at checkout

3. Box Office (On-Site During Tournament Week)

During tournament week, the Atlanta Open typically operates an on-site box office near the venue at Atlantic Station. It can be helpful if:

• You decide at the last minute to attend
• You want to avoid some online fees (not always possible, but sometimes reduced)
• You need in-person help with seating, accessibility, or ticket questions

🛈 Tip: Box office availability, hours, and exact location can change slightly year to year, so it’s best to check the most current event details before heading out.

Types of Atlanta Open Tickets You’ll See

Ticket options vary by year and sponsor, but most Atlanta Open events offer formats similar to this:

Common Ticket Types

Day vs. Night Sessions

Most days of the Atlanta Open are split into:

• Day session – Typically early to mid-afternoon matches
• Night session – Evening matches, often featuring higher-profile players

Atlanta’s July heat can be intense, so many locals prefer night sessions for comfort, while visitors who don’t mind the heat sometimes pick day sessions for value and a slightly more relaxed crowd.

How Much Do Atlanta Open Tickets Cost?

Prices can change each year depending on sponsor, draw, and demand, but a few patterns are consistent:

• Earlier rounds (like Monday–Wednesday) usually cost less than semifinals and finals.
• Premium sections and courtside seats are more expensive than upper or baseline seats.
• Day sessions can sometimes be a bit cheaper than night sessions, depending on the lineup.
• Buying packages (weekend or all-session) can lower the per-session cost.

If you’re flexible:

• Look at weekday day sessions for more affordable entry.
• Check tournament week for potential discounts or last-minute releases in certain sections.

Buying Tickets If You Live in Atlanta

Atlanta residents have a few advantages when planning for “BB&T Atlanta Open” tickets:

• You can monitor pricing and wait for specific matchups, like when a favorite player is confirmed.
• You can choose sessions based on weather forecasts or traffic.
• It’s easier to get to the box office in person if you want help with seating.

Local fans often:

• Buy early for finals weekend, as those sessions sell quickly
• Pick night sessions to avoid heat and workday conflicts
• Use MARTA + shuttle/rideshare to avoid parking congestion at Atlantic Station

Buying Tickets If You’re Visiting Atlanta

If you’re traveling to Atlanta for the tournament:

• Look for multi-day packages if you’re staying through the weekend.
• Consider staying near Midtown, Atlantic Station, or Buckhead for easier access to the venue.
• Plan for Atlanta traffic—night sessions may still involve rush hour delays on I-75/85 and surface streets.

Visitors often find Atlanta Open sessions easy to pair with:

• Shopping and dining at Atlantic Station
• Museums and attractions nearby in Midtown (like the High Museum of Art or the Atlanta Botanical Garden)
• Evening meals at restaurants along Peachtree Street, West Midtown, or Howell Mill

Parking, Transit, and Getting to the Atlanta Open

Because the event is in a busy in-town mixed-use development, it’s worth planning how you’ll get there before you buy tickets.

Parking at Atlantic Station

Normal Atlantic Station parking decks are usually open, but during the Atlanta Open you may see:

• Event parking rates in certain decks or areas
• Designated lots for tournament attendees
• Clear signage for shuttle pickup and drop-off locations (when offered)

If you’re driving:

• Build in extra time for garage entry and walking from your car to the courts.
• Check for updates on which garage entrances or streets might be blocked or redirected during the event.

Public Transit Options

While there is no MARTA rail stop directly inside Atlantic Station, there are ways to get close:

• MARTA Rail:

  • Nearest stations: often Arts Center or Midtown
  • From there, you can use rideshare, bus routes, or specific shuttles if the tournament coordinates them in a given year.

• Rideshare:

  • Commonly used by both locals and visitors
  • Look for designated pickup/drop-off zones at Atlantic Station during big events

🚌 Local Tip: Because parking around Atlantic Station and nearby surface streets can back up on weekend evenings, many Atlanta residents prefer rideshare for semifinals and finals.

Choosing the Best Seats for Your Atlanta Open Experience

The “best” seats for the Atlanta Open depend on what you care about most: views, budget, shade, or atmosphere.

If You Want the Best View

• Lower-level sideline seats near the center of the court are usually the most popular and priciest.
• These seats give you a great angle on rallies and let you see both ends of the court clearly.

If You’re Watching Your Budget

• Look at upper-level sideline or baseline sections.
• Weekday day sessions are usually cheaper than weekends.
• Some fans pick earlier-round days to see more matches at a lower cost.

If You’re Concerned About Heat and Sun

Atlanta in late July can be very hot and humid:

• Consider night sessions, which are typically cooler.
• Look for sections that tend to get shade earlier in the afternoon (this can vary by year because of how the temporary stadium is oriented, but locals often aim for seats that avoid direct west-facing sun).
• Bring a hat, sunscreen, and light clothing—the tournament usually allows certain personal items, but always check current policies.

Accessibility and Special Considerations

Like most major sporting events in Atlanta, the Atlanta Open normally provides accessible seating and accommodations. If you or someone in your group needs assistance:

• Look on the official ticket portal for accessible seating options marked on the seat map.
• If you’re unsure, contact the box office or customer service before buying so they can guide you to the right section.
• Plan extra time for elevator access, mobility device storage, or assistance at entry gates.

Common Questions About “BB&T Atlanta Open” Tickets

Is there a difference between “BB&T Atlanta Open tickets” and “Atlanta Open tickets”?
In practice, no. “BB&T Atlanta Open” is the older sponsored name; when you buy Atlanta Open tickets now, you’re buying tickets to the same tournament under its current sponsor.

Do kids need tickets?
Policies can vary by year and age. Some tournaments allow young children in free when seated on a parent’s lap, while others require a ticket for all attendees. It’s important to check the current Atlanta Open child ticket policy before you buy.

Can I buy tickets at the last minute?
Often, yes—especially for early-round sessions. However, weekend sessions, semifinals, and finals do sell out or have limited availability. If you’re set on a specific day or seat section, it’s safer to buy in advance.

Are there refunds or exchanges if it rains?
Outdoor tennis is subject to weather. Tournaments typically have rain or delay policies that explain what happens if a session is canceled or significantly delayed. Before you purchase, review the official refund/exchange or rain policy for that year’s Atlanta Open.

How to Plan Your Atlanta Open Trip Around Tickets

Whether you live in the metro area or are flying in, it helps to align your ticket choices with your broader plans:

• Locals:

  • Consider after-work night sessions early in the week.
  • Save weekend daytime for bigger matches or family outings.

• Visitors:

  • Book lodging first, then match up tickets with your arrival and departure days.
  • Consider splitting time between Atlanta Open sessions and nearby attractions in Midtown and Downtown.

Building your schedule around traffic, transit, weather, and your seating preference will help you get the most out of your Atlanta Open (formerly BB&T Atlanta Open) ticket purchase.

Once you understand that “BB & T Atlanta Open tickets” simply refers to the Atlanta Open under a past sponsorship name, you can confidently search for current Atlanta Open tickets, choose the right sessions, and enjoy professional tennis right in the heart of Atlanta, Georgia.