Atlanta United Logo: Meaning, Colors, and Where You’ll See It Around the City
If you live in Atlanta or you’re visiting on a match day, you’ll see the Atlanta United logo everywhere—on jerseys, car decals, flags in front yards, and banners around Mercedes-Benz Stadium. Understanding what the logo means helps you understand a lot about how the club sees the city.
This guide breaks down the design, symbolism, colors, and local context of the Atlanta United logo, plus where you’ll most likely see it around Atlanta and how locals typically use it.
The Basics: What the Atlanta United Logo Looks Like
The primary Atlanta United logo is a circular crest with:
- A bold gold letter “A” in the center
- A round black background behind the A
- A gold outer ring
- The words “ATLANTA UNITED FC” around the ring
- Alternating red and black stripes behind the “A” symbol
You’ll usually see it in the club’s traditional colors: black, red, and metallic gold, sometimes on its own, sometimes paired with “United” or “Atlanta United FC”.
For Atlanta residents, this logo has become a city symbol, not just a sports brand. It often shows up alongside the city’s “ATL” identity and local pride.
What the Atlanta United Logo Means
The logo was designed to feel deeply connected to Atlanta’s identity. While creative interpretations can vary, several themes are commonly highlighted:
The “A” for Atlanta
The large “A” stands for:
- Atlanta itself
- The city’s nickname-based identity (ATL, A-Town, “The A”)
- A sense of central focus, as if Atlanta is at the center of the crest and the club
The strong, vertical form of the A makes the logo easy to recognize from a distance—important when you’re in a 70,000-seat stadium.
The Circle Shape
The circular crest is a nod to:
- Traditional soccer club crests, especially in Europe and South America
- Unity and community, reflecting the club’s name: Atlanta United
Fans across the city often describe the logo as representing people from different neighborhoods and backgrounds coming together around one team.
Red, Black, and Gold: Color Symbolism
Atlanta United’s colors were chosen to fit both global soccer traditions and local character:
- Red – Often associated with courage, passion, and energy. In Atlanta, it fits the city’s reputation for hustle, creativity, and high-energy sports culture.
- Black – Conveys strength, boldness, and resilience, echoing how many locals describe the city’s history and growth.
- Gold – Suggests excellence and aspiration, matching Atlanta’s role as a regional hub for business, film, music, and sports.
You’ll see these colors not just at the stadium, but all over the metro area on murals, bar décor, supporters’ flags, and apparel.
How the Logo Connects to the “United” Identity
The “United” part of Atlanta United is more than a name—it’s a brand concept that shows up in how the logo is used around the city.
Community and Culture
Around Atlanta, the logo often appears at:
- Supporters’ bars and soccer pubs in neighborhoods like Midtown, Downtown, and East Atlanta
- Local parks and fields where youth clubs or pickup groups play soccer
- Community events hosted in partnership with the team
The club’s branding emphasizes that the logo represents fans from all over the metro area, not just people who live near downtown.
Tying in Local Identity
Across the city, you’ll see the logo next to other Atlanta symbols, such as:
- Stylized “ATL” lettering
- City skyline graphics
- Peach or phoenix motifs on fan-made designs
The idea is that the Atlanta United logo has grown into one of the major visual icons of Atlanta, similar to how people recognize the Falcons or Hawks logos.
Where You’ll See the Atlanta United Logo in Atlanta
If you’re trying to experience the logo in its natural environment, there are a few key spots in Atlanta where it’s impossible to miss.
1. Mercedes-Benz Stadium
Mercedes-Benz Stadium
1 AMB Drive NW
Atlanta, GA 30313
This is Atlanta United’s home and the most important place to see the logo in action.
You’ll find the logo:
- On stadium signage and exterior banners
- At entry gates and on field-level graphics
- On merchandise stands throughout the concourses
- On giant digital boards during matches
On match days, thousands of fans wear jerseys and scarves featuring the crest, turning the stadium into a huge sea of red, black, and gold.
2. Training Ground and Club Facilities
Children’s Healthcare of Atlanta Training Ground
(Atlanta United training facility in the metro area)
The logo is prominently displayed:
- At entrances and gate signage
- On training gear used by players and staff
- Around fields and indoor areas as part of the interior branding
While this facility is more limited in public access than the stadium, images of it appear frequently in local news coverage, social media, and team content, reinforcing the logo’s presence in everyday sports conversation in Atlanta.
3. Soccer Bars, Restaurants, and Public Spaces
Across Atlanta, especially in neighborhoods like:
- Midtown
- Downtown
- West Midtown
- Inman Park
- Old Fourth Ward
you’ll see the logo:
- On window stickers and flags in sports bars
- Printed on posters, banners, and chalkboard art on match days
- Painted in murals or combined with city imagery in fan-created art
If you’re in town and want to catch a match, look for places flying Atlanta United flags or displaying the logo in their windows.
4. Car Decals, Yard Flags, and Neighborhood Displays
In many Atlanta neighborhoods—especially around intown areas and major commuter routes—you’ll notice:
- Atlanta United logo decals on car windows
- Yard signs and flags with the crest on residential streets
- Porch banners in apartment complexes and townhome communities
The logo has become a common neighborhood symbol, much like college or NFL team logos in other cities.
Variations of the Atlanta United Logo
Most fans recognize the primary round crest, but there are a few variations you’ll encounter around Atlanta.
Common Logo Uses and Variations
| Version / Use | Where You’ll See It in Atlanta | Notes |
|---|---|---|
| Primary Round Crest | Jerseys, stadium signs, official merchandise | Core identity of the club |
| Simplified “A” Icon | Social media icons, small embroidery, limited-space uses | Focuses on the central “A” |
| Monochrome Versions | Fashion-forward apparel, hats, some murals | Uses all-black, all-white, or tonal designs |
| Event or Campaign Marks | Special match days, community initiatives | Sometimes paired with event names or themes |
For most fans, anything that includes the big “A” inside a circle with some combination of red, black, and gold is immediately recognizable as Atlanta United.
Using the Atlanta United Logo as a Fan in Atlanta
If you’re in Atlanta and want to show your support, there are common, generally accepted ways fans use the logo in everyday life.
Fan Apparel and Accessories
You’ll regularly see Atlanta residents wearing:
- Jerseys with the logo on the chest
- Hats and beanies featuring either the full crest or just the “A”
- Scarves with repeated logo patterns
- T-shirts and hoodies with simplified logo versions
On match days, especially in Downtown, Midtown, and around the stadium, it’s common to see people in logo gear on MARTA trains, sidewalks, and at nearby restaurants.
Home and Personal Use
Locals often incorporate the logo into:
- Posters, framed prints, or canvases in home offices or living rooms
- Stickers on laptops, water bottles, or coolers
- Flags and banners on patios or balconies
Many residents treat the crest as a symbol of local pride, not just sports fandom.
Logo Etiquette and Basic Trademark Awareness
For everyday fans in Atlanta, it’s fine to wear, display, and decorate with officially licensed Atlanta United logo items. However, the logo is a protected brand symbol, so there are a few practical points to keep in mind:
- Buying official items: If you want to support the club directly, many people choose gear from official retail channels or licensed shops in and around Atlanta.
- Business use: If you run a business in Atlanta and want to use the Atlanta United logo in your signage, marketing, or products, it typically requires formal permission or a licensing arrangement from the club or its authorized representatives.
- Event promotions: Bars, restaurants, and event spaces that show matches often use approved logo materials or follow guidelines provided through partnerships or official programs.
For specific questions about permission or usage, businesses commonly reach out directly to the club’s front office or corporate contact channels rather than guessing.
How the Logo Fits into Atlanta’s Sports and City Identity
In a relatively short time, the Atlanta United logo has become one of the most recognized symbols in the city. Around Atlanta, you’ll notice that it:
- Often appears alongside other Atlanta team logos (Falcons, Hawks, Braves) in stores and public spaces.
- Is used by fans across a wide range of ages, neighborhoods, and backgrounds, reflecting the club’s “United” message.
- Shows up in local media, from news coverage to lifestyle segments, whenever Atlanta sports culture is discussed.
For residents and visitors alike, spotting the Atlanta United logo around the city is a quick way to tap into the energy, pride, and community spirit that many people associate with modern Atlanta.