How to Get (and Use) the Atlanta United MARTA Scarf in Atlanta

If you’ve searched for an “Atlanta United MARTA scarf,” you’re probably looking for that iconic scarf that celebrates both Atlanta United FC and MARTA, the city’s rail and bus system. It’s become a local symbol of Atlanta pride: soccer culture meets everyday transit life.

Here’s what Atlanta residents, visitors, and fans need to know about what this scarf is, how it’s been offered in the past, where to look for it now, and how to make the most of it on matchday.

What Is the Atlanta United MARTA Scarf?

The Atlanta United MARTA scarf is a supporters’ scarf that connects:

  • Atlanta United FC – the city’s Major League Soccer team
  • MARTA (Metropolitan Atlanta Rapid Transit Authority) – Atlanta’s rail and bus network

These scarves typically feature:

  • Atlanta United colors (red, black, and gold)
  • MARTA’s branding or color bands
  • Soccer-style scarf design, meant to be held up, worn, or displayed

Different versions have appeared over time through special promotions, limited runs, and team/partner campaigns, so designs and availability can change.

Is the Atlanta United MARTA Scarf Still Available?

There is no permanent, always-available retail source specifically for the “MARTA scarf” as a standard item. Instead, it has usually appeared in limited or promotional ways, such as:

  • Special matchday giveaways or themed nights
  • Partnership campaigns between Atlanta United and MARTA
  • Limited stock at select team merchandise outlets

Because of this, you may not find it just by walking into any random store in Atlanta. To track one down, it helps to understand where local fans usually look.

Where to Look for an Atlanta United MARTA Scarf in Atlanta

1. Atlanta United Team Store Locations

Your most reliable in-person starting point is the official Atlanta United retail locations. While they may not always have the MARTA-specific scarf in stock, they often carry special-edition and local-themed scarves and can tell you what’s current.

Common places to check:

  • Atlanta United Team Store at Mercedes-Benz Stadium

    • 1 AMB Drive NW, Atlanta, GA 30313
    • Inside/adjacent to the stadium (access varies by event day and stadium policy)

  • Atlanta United retail spaces at matches

    • Pop-up merchandise stands inside and around Mercedes-Benz Stadium on Atlanta United home game days

What to ask for:

  • “Do you have any MARTA-themed or Atlanta transit-themed Atlanta United scarves in stock?”
  • “Are there any upcoming promotions involving MARTA where scarves or gear will be given out?”

Staff at official stores often know about special collaborations coming up in the season.

2. MARTA Customer Service & Information Channels

MARTA itself sometimes participates in co-branded campaigns with local sports teams. While they don’t operate a sports merchandise shop, they can sometimes:

  • Confirm whether any current Atlanta United promotions are running
  • Direct you to event information if MARTA is involved in a matchday campaign

Key MARTA contact points in Atlanta:

  • MARTA Headquarters / Offices
    • 2424 Piedmont Rd NE, Atlanta, GA 30324
  • MARTA Customer Information Center (phone)
    • General line: 404-848-5000

When you call or visit, you can say something like:

Even if the answer is no at the moment, this gives you a better sense of when to pay attention (for example, at the start of the MLS season or during special event weeks).

3. Matchday: MARTA + Atlanta United Promotions

If you’re in Atlanta during the MLS season, matchdays are often the best time to find special-edition gear like the MARTA scarf.

Things to watch for:

  • Themed matchdays at Mercedes-Benz Stadium (e.g., transit days, city pride nights, supporter appreciation events)
  • Giveaway items at stadium gates for the first set of fans through the door
  • Occasional pop-up booths or tables where partners (including MARTA) hand out or sell co-branded items

How to stay informed:

  • Check the Atlanta United match schedule and note special themes described for each game
  • Watch team announcements and MARTA station signage close to big games (Downtown and Midtown stations in particular sometimes promote major events)

4. Secondary Market & Local Fan Channels

For a scarf that may have been limited-edition or from a past promotion, many Atlanta fans turn to:

  • Local fan groups / supporter groups
  • Online marketplace platforms
  • Social media groups focused on Atlanta United supporters

Local supporters’ culture in Atlanta is very active, and people often:

  • Trade or sell older scarves and special runs
  • Post photos of rare items (like the MARTA scarf) and share where they got them
  • Coordinate swaps before or after matches at Mercedes-Benz Stadium or nearby bars in Downtown, Castleberry Hill, and Westside areas

To keep this practical, your best move if you’re in town is:

  • Arrive early on matchdays
  • Walk around nearby fan gathering spots
  • Politely ask fellow fans if they know where the MARTA scarf originally came from or if anyone is trading one

How to Use MARTA on Atlanta United Matchdays (With or Without the Scarf)

Even if you’re still hunting for the actual scarf, you can fully embrace the Atlanta United + MARTA experience by using transit to get to the match.

Best MARTA Stations for Atlanta United Games

For Mercedes-Benz Stadium home matches:

  • GWCC/CNN Center Station (Blue/Green Line)
    • Short walk via the signage to Mercedes-Benz Stadium
  • Vine City Station (Blue/Green Line)
    • Also very close; often used by fans coming from the west

Many fans:

  • Ride MARTA in full Atlanta United gear (jerseys, scarves, flags)
  • Meet up at central stations like Five Points and then ride together
  • Appreciate avoiding parking and downtown traffic before and after games

Quick Matchday MARTA Tips 🧣🚇

  • Load your Breeze Card in advance
    • Avoid long lines at station machines right before kickoff
  • Aim for earlier trains
    • They can fill up with fans close to game time
  • Wear your Atlanta United scarf on the train
    • Whether it’s the MARTA scarf or any AUFC scarf, it fits right into Atlanta fan culture
  • Plan your return route
    • Know your last train times if you’re staying outside central Atlanta

Fun Ways to Show Off an Atlanta United MARTA Scarf in Atlanta

Once you do get your hands on an Atlanta United MARTA scarf, it becomes more than just a piece of fabric. Locals often use it in ways that feel very “Atlanta”:

  • On MARTA rides to the stadium
    • Hold it up on the train with fellow fans or drape it around your neck
  • At Mercedes-Benz Stadium
    • Raise it during the team anthem or key chants
  • Around the city on matchdays
    • Wear it in neighborhoods like Midtown, Old Fourth Ward, Inman Park, or West Midtown to show your support
  • Home or office décor
    • Many Atlantans hang unique scarves on walls or drape them over cubicles as conversation starters

Because it blends transit and soccer, the MARTA scarf is especially popular with:

  • Daily MARTA riders who are also fans
  • Locals who take pride in using public transit to games
  • Visitors who want a souvenir that feels specifically connected to Atlanta’s urban life

If You Can’t Find the Exact MARTA Scarf

If a true “Atlanta United MARTA scarf” isn’t currently available through official channels, you still have several Atlanta-focused options:

  • Look for Atlanta United scarves with city references (ATL, skyline elements, “Unite & Conquer,” etc.) at the Mercedes-Benz Stadium Team Store
  • Keep an eye on future seasons, especially if MARTA and Atlanta United renew or expand joint promotions
  • Join local fan communities where news of new scarf drops and special collaborations spreads quickly

In practice, most fans in Atlanta treat any Atlanta United scarf worn on MARTA as part of the same tradition—so you’ll fit right in even while you’re still chasing that specific co-branded version.

Bottom line for Atlanta:
The Atlanta United MARTA scarf has usually been a limited, partnership-style item, not a standard store product. Your best strategies are to:

  • Check Atlanta United team stores and ask about current special-edition scarves
  • Contact MARTA customer service to see if any active promotions involve Atlanta United
  • Use MARTA on matchdays and connect with local fans and supporter groups, who often know the history and availability of unique scarves

Whether you’re a resident, a regular MARTA rider, or a visitor coming in for a match, combining MARTA transit with Atlanta United gear is one of the most authentic ways to experience game day in Atlanta.