Atlanta United Merch: Where to Find Gear, What to Buy, and How to Rep the Five Stripes in Atlanta

Atlanta’s soccer culture has grown fast, and Atlanta United merch has become part of everyday life in the city—on MARTA trains, at neighborhood bars, and especially around Mercedes‑Benz Stadium on matchday. Whether you live in Atlanta, are visiting for a game, or just want to understand how to get legit gear locally, this guide walks you through your options.

The Main Ways to Buy Atlanta United Merch in Atlanta

Most fans in Atlanta get Atlanta United gear through a few key channels:

• Official team stores in and around Mercedes‑Benz Stadium
• Retail partners and sporting goods stores across metro Atlanta
• Pop-up and matchday kiosks in and around the stadium and The Home Depot Backyard
• Online shopping, shipped to Atlanta addresses

Each option has its own advantages, especially if you’re trying to balance convenience, price, and authenticity.

Official Atlanta United Team Stores in Atlanta

If you want the fullest selection and the most current gear, official team stores are usually the best place to start.

Mercedes‑Benz Stadium Retail Locations

On matchdays, the team stores and in-stadium shops are typically the most stocked and up to date. While exact locations inside the stadium can change or be renamed, fans commonly find:

• A main team store on the concourse level
• Smaller kiosks/shops near different gates

You can usually buy:

• Home, away, and alternate jerseys
• Name-and-number customization on jerseys
• Scarves, hats, and beanies
• Training tops and warm‑ups
• Matchday accessories (flags, pins, lanyards, clear bags)

📝 Tip: If you’re going to a match, arrive early. Lines for customized jerseys and popular items like scarves are often longest right before kickoff.

Matchday Merch Around the Stadium

On Atlanta United matchdays, the area around Mercedes‑Benz Stadium and nearby blocks often has:

• Mobile merch trailers or tents
• Street vendors selling unofficial gear

Official pop-ups are typically clearly branded and located very close to stadium entrances or in organized fan zones. These are where you’re more likely to find:

• Limited match-specific scarves
• Event-specific shirts (e.g., playoff games, rivalry matches)
• Poster or pin collections

Unofficial street vendors may have cheaper items, but quality and licensing can be inconsistent. Many local fans use these vendors for fun, casual “extra” items and buy primary jerseys and scarves through official channels.

Types of Atlanta United Merch You’ll See in the City

Atlanta’s soccer style shows up in a range of gear—from matchday outfits to everyday streetwear.

Game-Day Essentials

These are the items you’ll see most often at Mercedes‑Benz Stadium:

• Replica jerseys (more affordable, fan-focused)
• Authentic jerseys (closer to player-quality, more technical fabrics)
• Scarves (used for chants and pre‑kickoff ceremonies)
• Hats and caps (snapback, fitted, dad hats, bucket hats)
• T‑shirts and long sleeves with club crests and slogans

Everyday Apparel Around Atlanta

You’ll also see gear all over neighborhoods like Midtown, East Atlanta, West Midtown, and Decatur, including:

• Hoodies and crewnecks with the roundel logo
• Track jackets and training tops
• Lightweight jackets or windbreakers for cooler games
• Lifestyle collections in club colors (black, red, gold) that don’t always scream “jersey” but still show team pride

Accessories and Collectibles

For fans building a collection, common items include:

• Pins and patches
• Posters and framed prints
• Limited-edition scarves
• Keychains, mugs, and tumblers
• Car decals and magnets you’ll see on I‑75, I‑85, I‑20, and the Perimeter

Where to Find Atlanta United Merch Around Metro Atlanta

Beyond the stadium, there are several kinds of places around Atlanta where you’re likely to find Atlanta United merch.

Sporting Goods and Fan Shops

Many larger sporting goods stores and some specialty soccer shops in metro Atlanta stock Atlanta United gear. You’ll often find:

• Jerseys and training tops
• Scarves and hats
• Balls and practice gear in team colors

These types of stores tend to be located in popular retail corridors such as:

• Cumberland/Vinings area
• Perimeter Center/Dunwoody
• Gwinnett (Duluth, Lawrenceville, Snellville)
• South Atlanta and Clayton County shopping districts

Stock can vary widely by store and season, so it’s common for local fans to call ahead to check if a specific jersey or size is available.

General Clothing and Department Stores

Larger national chains around Atlanta sometimes carry:

• Basic T‑shirts and hats
• Youth and kids gear
• Seasonal items, especially early in the MLS season or during playoffs

These locations can be good for more budget-friendly or casual Atlanta United pieces, but the selection is usually more limited than at team stores.

Neighborhood and Boutique Shops

Certain local boutiques and neighborhood shops—especially in fan-heavy areas like West Midtown, Old Fourth Ward, East Atlanta, and Grant Park—occasionally carry:

• Locally designed Atlanta United–inspired shirts
• Art prints or stickers in team colors
• Neighborhood-specific designs that feature both Atlanta and soccer themes

These pieces are often not official team merch but can be popular among residents who like a more local, creative style.

Shopping Online for Atlanta United Merch in Atlanta

Many Atlanta fans order online and have merch shipped to their homes, offices, or pickup locations.

Advantages of Buying Online

Buying online can be helpful if you:

• Want specific player names or custom printing
• Prefer a wider size range (including youth and extended sizes)
• Need to compare different jersey versions (authentic vs. replica)
• Are ordering gifts to be delivered across Atlanta or elsewhere

Tips for Online Ordering to Atlanta Addresses

• Plan for shipping times, especially before big matches, holidays, or playoffs. Local package traffic tends to spike around those dates.
• Check return and exchange policies, especially for customized jerseys.
• If you live in an apartment in areas like Midtown, Buckhead, or West Midtown, consider using secure package rooms or lockers to avoid missed deliveries.

Authentic vs. Unofficial Atlanta United Merch

Around Atlanta you’ll see both officially licensed gear and unofficial fan-made items. Each has its place.

What “Official” Usually Means

Official Atlanta United merch typically:

• Uses the club crest and MLS branding
• Is sold via team stores, recognized retail partners, or official online shops
• Often includes tags or labels indicating licensing

Fans who want long‑lasting jerseys, high‑quality printing, or correct colors tend to prefer official items.

Unofficial Fan-Made Gear

Unofficial items are commonly found:

• Outside stadium gates on matchday
• At local markets or festivals
• In some independent print shops or online storefronts

These may include:

• Creative T‑shirts referencing chants or local rivalries
• Artwork and posters with soccer and Atlanta themes
• Stickers and small accessories

Many Atlanta locals enjoy these pieces for their originality and neighborhood feel but may still choose official jerseys for big games.

How to Choose the Right Atlanta United Merch for You

Your best choices depend on how you plan to use the gear.

For the Matchday Regular

If you attend games at Mercedes‑Benz Stadium frequently, focus on:

• Home or away jersey (replica is usually comfortable and more affordable)
• Scarf (very common in supporter sections)
• Hat or beanie for sunny or cooler games
• Clear bag that meets stadium security rules

For the Casual Fan Around Town

If you mainly watch from bars or at home in Atlanta:

• Pick comfortable T‑shirts or hoodies you’ll actually wear often.
• Consider subtle designs that work for everyday use—perfect for wearing to work in casual offices in Midtown, Tech Square, and similar areas.

For Kids and Families

Families across Atlanta often look for:

• Youth jerseys and shirts
• Onesies and toddler apparel
• Smaller scarves or hats for children

Buying slightly larger sizes can give kids more time to grow into items, especially between seasons.

For Visitors to Atlanta

If you’re only in town briefly:

• Consider shopping on matchday if you have a ticket.
• If not attending a game, look for team gear in larger retail areas such as downtown, Midtown, Buckhead, or around major malls.
• Prioritize compact items like scarves, caps, or T‑shirts that fit easily in luggage.

Quick Guide: Where and When to Shop

Here’s a simple overview to help you decide how to get Atlanta United gear while in the city:

Atlanta-Specific Tips for Buying and Wearing Atlanta United Gear

A few local considerations can help you get more out of your merch.

Think About Atlanta Weather

Atlanta weather can shift quickly, especially during MLS season:

• Hot and humid summers: Lightweight jerseys and breathable training tops are more comfortable for games and watch parties.
• Chilly evenings in spring or late fall: Layers like hoodies, long sleeves, or jackets in team colors are common.
• Many fans bring a scarf year-round, even in heat, for chants and photos.

Matchday Transportation and Gear

If you’re headed to a match:

• MARTA stations near the stadium often fill with fans wearing Atlanta United colors. Many locals choose comfortable shoes and light gear, especially if walking from downtown, Castleberry Hill, or Vine City.
• Check the latest stadium bag policies before bringing backpacks or large items. Clear bags are often recommended or required.

Local Game-Day Culture

You’ll notice:

• Bars and restaurants in downtown, Midtown, and West Midtown often fill with fans in Atlanta United merch on matchdays.
• Many supporters wear the same scarf or jersey each game as a personal tradition.
• Neighborhoods like East Atlanta Village and Grant Park frequently have watch parties where Atlanta United gear is the unofficial dress code.

How to Budget for Atlanta United Merch in Atlanta

Prices vary depending on what you buy and where:

• Authentic jerseys are usually the most expensive.
• Replica jerseys are more affordable and widely used by fans.
• T‑shirts, hats, and scarves cover a wide range of price points.
• Unofficial items from street vendors or local artists can be less expensive but vary in quality.

Many Atlanta fans mix and match:

• One good-quality official jersey or hoodie
• A few cheaper tees or unofficial items
• Accessories like scarves or hats to round out a gameday outfit

Buying Atlanta United merch in Atlanta is as much about joining the city’s soccer culture as it is about getting a shirt or scarf. Whether you’re catching a match at Mercedes‑Benz Stadium, heading to a watch party on the BeltLine, or just walking through Midtown in team colors, there are plenty of ways to find gear that fits your style, budget, and level of fandom in the city.