Your Guide to Atlanta United Merchandise: Where to Buy, What to Look For, and Local Tips

If you live in Atlanta or you’re visiting for a match at Mercedes‑Benz Stadium, chances are you’ll want to rep the Five Stripes with some authentic Atlanta United merchandise. From jerseys and scarves to hats and home décor, there are plenty of ways to show your club pride around the city.

This guide walks through where to buy Atlanta United gear in Atlanta, how matchday shopping works, what types of merchandise you’ll find, and smart tips for getting the right items at the right time.

Main Places to Buy Atlanta United Merchandise in Atlanta

1. Mercedes‑Benz Stadium Team Stores

On matchdays, the easiest way to find official Atlanta United merchandise is inside and around Mercedes‑Benz Stadium in downtown Atlanta.

You’ll typically find:

• A main team store inside the stadium (larger selection)
• Satellite merchandise stands on the concourses
• Pop‑up carts with popular items like scarves, hats, and flags

Common items include:

• Home and away jerseys (often with customization options)
• Supporters’ scarves (including limited matchday or special‑edition styles)
• Hats, beanies, and caps
• Training tops, warm‑ups, and jackets
• Kids’ gear and baby apparel
• Accessories like pins, patches, lanyards, and keychains

📝 Matchday tip: If you want specific sizes or special‑edition items, shop before kickoff or at halftime. Popular sizes can sell out fast on busy game days.

2. Downtown and Stadium‑Area Retail Options

When the stadium is hosting a match or special event, there are often merch trailers or temporary stands set up close to:

• The Home Depot Backyard (adjacent to Mercedes‑Benz Stadium)
• Walkways and plazas near the stadium entrances

These can be convenient if you want Atlanta United gear before you scan your ticket and go inside.

3. Soccer and Sports Stores Around Metro Atlanta

Across the Atlanta metro area, several large sporting goods and soccer‑focused shops typically carry licensed Atlanta United apparel and accessories. These stores often stock:

• Replica jerseys and shorts
• Training gear and fan tees
• Soccer balls with Atlanta United branding
• Shin guards, socks, and boots with club colors or coordinated styles

Inventory changes often, so locals commonly:

• Call ahead to ask about sizes and jersey availability
• Check if the store offers name + number printing for players or custom text

4. Big Retail Chains and General Sports Apparel Sections

Many of the larger retail chains with sports sections in and around Atlanta carry:

• Atlanta United T‑shirts and hoodies
• Caps and beanies
• Occasional jerseys or scarf displays during the MLS season

These are useful if you’re in a hurry and just want basic fan gear without a stadium trip. Selection is usually more limited than at team or soccer specialty stores, but prices can be competitive and you may find seasonal promotions.

Types of Atlanta United Merchandise You’ll Find in Atlanta

Atlanta offers a wide spread of ATL UTD gear for different budgets and levels of fandom.

Jerseys and On‑Field Apparel

You’ll typically see:

• Home jerseys (primary kit)
• Away jerseys (alternate/secondary kit)
• Goalkeeper jerseys (sometimes limited in store)
• Training tops, jackets, and pants

You can often choose between:

• Authentic jerseys (similar to what players wear; more tailored fit, higher price)
• Replica jerseys (fan versions; usually more affordable and relaxed in fit)

📌 Fit tip: If you’re shopping in person in Atlanta, try on both authentic and replica styles. They usually fit differently even in the same size.

Scarves, Hats, and Matchday Essentials

In Atlanta, supporters’ scarves are a big part of the matchday culture.

Common options:

• Classic red, black, and gold scarves
• Special‑edition scarves tied to playoffs, rivalries, or anniversaries
• Lightweight summer scarves for hot days

You’ll also find:

• Snapback and fitted caps
• Bucket hats and beanies
• Gloves and cold‑weather accessories for winter matches

Casual Apparel and Lifestyle Items

Many Atlantans wear Atlanta United gear even outside matchdays, so lifestyle merchandise is widely available.

You can expect to see:

• Graphic tees with club slogans and logos
• Hoodies, crewnecks, and track jackets
• Shorts and joggers
• Women’s cuts and youth sizes

Home and lifestyle items might include:

• Mugs and drinkware
• Flags and banners
• Car decals and license plate frames
• Posters and framed prints

Kids, Toddlers, and Baby Gear

For families in Atlanta, there is usually a solid selection of youth and toddler sizes, plus:

• Onesies and baby kits
• Small scarves and hats for kids
• Kid‑friendly T‑shirts with playful graphics

These items are often easier to find at the stadium stores and major sports retailers than at smaller outlets.

Quick Reference: Where to Look for Atlanta United Gear in Atlanta

Here’s a simple overview of your main options:

Matchday Shopping Tips for Atlanta United Fans

Plan Around Atlanta Traffic and Parking

On Atlanta United matchdays, streets around Mercedes‑Benz Stadium can be busy. If you want time to shop:

• Arrive early and plan to browse the team store before gates get crowded
• Consider MARTA to avoid parking delays and give yourself more time inside the stadium

Look Out for Special‑Edition Items

Atlanta often releases special‑edition Atlanta United merchandise around:

• New season kit launches
• Playoff runs
• Rivalry games
• Heritage or themed nights

These may only be stocked in limited quantities at certain locations, especially the stadium store. If you care about exclusivity, it can be worth checking early in the season or arriving right when gates open.

Think About the Weather

Atlanta weather matters for what you buy and bring:

• Hot, humid days: Lightweight jerseys, moisture‑wicking tees, and breathable hats are more comfortable.
• Cooler nights or winter matches: Hoodies, jackets, and scarves become practical as well as stylish.

Buying layering pieces (light jackets, long‑sleeve tees) can help you stay comfortable across the long MLS season in Atlanta.

Customization and Player Names

In and around Atlanta, jersey customization is often available for:

• Current star players
• Custom name and number (for your own name or nickname)

Consider:

• Spelling and number choice carefully; customized items may not be returnable.
• Whether you prefer a timeless design (your own name, or a club slogan) or a specific player, knowing rosters can change over time.

Budget and Value Considerations for Atlanta Shoppers

If you’re shopping in Atlanta and want to manage costs:

• Replica jerseys are usually cheaper than authentic versions.
• T‑shirts and caps are more budget‑friendly ways to show team pride.
• Multi‑item bundles or seasonal promotions at larger retailers may save money if you’re outfitting a whole family.

For locals, spreading purchases across the season—rather than buying everything on opening day—can help keep costs manageable while still building a solid collection of Atlanta United merchandise.

Tips for Visitors to Atlanta

If you’re traveling to Atlanta and want to grab gear as a souvenir:

• Plan one dedicated shopping window on matchday, either before the game or at halftime.
• If you’re not attending a match, consider visiting sports retailers or soccer specialty shops around the city during normal business hours.
• Choose easily packable items (scarves, caps, T‑shirts) if you’re flying home and need to save suitcase space.

Many visitors like to buy:

• A scarf (iconic, easy to pack)
• A hat for sun protection at outdoor activities
• A basic jersey or tee as a long‑lasting reminder of their Atlanta trip

How Atlanta Fans Commonly Build Their Gear Collection

People in Atlanta often build up their Atlanta United collections over time:

1. Start with basics – a scarf or T‑shirt for your first match.
2. Add a jersey when you feel connected to a player or the club’s identity.
3. Pick up seasonal items – winter beanies, new kit designs, or special‑edition scarves.
4. Expand into lifestyle gear – hoodies, flags, and décor for home or office.

Whether you’re a long‑time local or a first‑time visitor, it’s easy to find Atlanta United merchandise across the city and tailor your purchases to your style, budget, and level of fandom.