Atlanta United Scarves: How and Where to Get One in Atlanta

An Atlanta United scarf is more than a piece of merch—it’s basically the unofficial uniform of soccer fans across the city. Whether you’re headed to Mercedes‑Benz Stadium, watching at a bar in Midtown, or visiting from out of town and want a local keepsake, there are several good ways to get an Atlanta United scarf in and around Atlanta, Georgia.

This guide breaks down where to buy, what types of scarves exist, and how to choose and care for one as an Atlanta fan or visitor.

Why Atlanta United Scarves Matter in This City

In Atlanta, a scarf isn’t just about staying warm. For Atlanta United supporters, it’s a matchday ritual:

• Fans hold scarves over their heads during the national anthem and supporter chants.
• Different scarves mark special seasons, matches, or supporter groups.
• Many Atlantans hang scarves in homes, offices, or bars as local pride décor.

If you’re going to a match at Mercedes‑Benz Stadium, you’ll see thousands of scarves in the stands. Having one helps you feel part of the local soccer culture.

Main Places to Buy an Atlanta United Scarf in Atlanta

There are several common ways to pick up an Atlanta United scarf in the metro area.

1. At Mercedes‑Benz Stadium on Matchday

Best for: Fans attending a home game

On game days, the stadium is usually the most immersive place to buy an Atlanta United scarf. You’ll typically find:

• Team stores inside the stadium selling official scarves
• Merchandise kiosks on concourses with scarf options
• Special edition scarves tied to specific matches or events

If you want the full Atlanta experience, try to arrive early, browse the shops, and choose a scarf before kickoff so you can hold it up with the crowd.

2. Official Team Store Locations in Atlanta

Best for: Year-round access to official gear

Atlanta typically has team-affiliated retail locations or official partner stores that carry Atlanta United scarves. These stores generally stock:

• Classic team logo scarves
• Seasonal designs and alternate colorways
• Sometimes clearance or last-season designs at lower prices

Check for Atlanta United sections at larger sporting goods stores and official MLS or team-branded outlets around Downtown, Midtown, and Buckhead.

3. Sporting Goods and Soccer Specialty Shops

Around metro Atlanta, a number of soccer-focused retailers and sporting goods stores regularly carry MLS items, including Atlanta United scarves. Common patterns you’ll see:

• Standard red, black, and gold bar scarves
• Lightweight summer scarves
• Limited supporter-style designs

These shops are often found in major retail corridors and near large youth soccer communities just outside the city core (for example, areas in Sandy Springs, Marietta, Duluth, or Norcross).

Local soccer shops are a good option if:

• You live in the area and want to see several styles in person
• You’re buying multiple scarves for family or a group
• You want to pair your scarf with boots, jerseys, or other gear

4. Supporter Group Merchandise in Atlanta

Atlanta has several active supporter groups for Atlanta United, many of which sell their own scarf designs. These often feature:

• Group logos and colors
• Inside jokes, chants, or local references
• Limited-run designs that don’t return once sold out

You’ll typically find supporter group merchandise:

• At tailgates near Mercedes‑Benz Stadium
• At supporter events around the city (often in bars or soccer pubs)
• Through supporter groups’ online stores, with local pickup options sometimes available

Buying a supporter scarf is a way to connect more deeply with Atlanta’s fan culture, especially if you plan to attend matches regularly and stand in the supporters’ section.

5. Resale, Collectible, and Secondhand Options

If you’re hunting for older, rare, or limited-edition Atlanta United scarves, Atlanta’s resale and collectible scene can help:

• Consignment or thrift stores in neighborhoods like Little Five Points, East Atlanta, or Decatur sometimes receive donated sports gear, including scarves.
• Sports collectible shops around the metro area occasionally carry local team scarves among other memorabilia.

These options are especially useful if you:

• Want an early-season or inaugural year scarf
• Collect different designs and prefer unique pieces
• Don’t mind gently used items

Condition can vary, so it’s smart to inspect stitching, fabric wear, and any fringe unraveling before buying.

Types of Atlanta United Scarves You’ll See in Atlanta

Not every scarf is the same. When you’re shopping around the city, you’ll likely run into a few common styles.

Classic Team Scarf

• Features Atlanta United crest and core team colors
• Suitable for every matchday and all ages
• Most widely available in stadiums and stores

Seasonal or Special Edition Scarves

• Designed around specific seasons, derbies, or events
• May include unique graphics, dates, or slogans
• Often sold in limited quantities in-stadium or via official outlets

Supporter Group Scarves

• Created by organized supporter groups
• Emphasize supporter identity in the stands
• Popular among fans who stand and chant in dedicated sections

Lightweight vs. Heavy Knit

• Lightweight scarves: Better for hot and humid Atlanta days, especially early in the season.
• Heavy knit scarves: Great for winter or cooler night matches and also hang well as wall décor.

Quick Comparison: Where to Buy an Atlanta United Scarf

How to Choose the Right Atlanta United Scarf

When you’re standing in a store in Atlanta trying to pick just one scarf, use these quick questions:

1. Will you mainly wear it or display it?

   • Wear: Consider comfort, weight, and how it feels on your neck.
   • Display: Look at bold colors, balance of logos, and overall design.

2. How often will you attend matches?

   • Regular: A classic team scarf is the most versatile.
   • Occasional visitor: A special edition can double as a memorable souvenir.

3. Do you want to stand with supporter groups?

   • If yes, a supporter group scarf can help you blend in and show group affiliation.

4. What’s the weather like for your usual matchdays?

   • Early season or summer: Lighter materials help in Atlanta heat.
   • Late-season and winter: Thicker knit scarves are more comfortable.

Caring for Your Atlanta United Scarf in Georgia’s Climate

Atlanta’s weather swings from hot and humid to chilly and damp, so a little care can keep your scarf looking sharp:

• Avoid high heat washing or drying to prevent shrinking or color fading.
• Use a gentle or hand-wash cycle with mild detergent.
• Air-dry flat to keep the scarf from twisting or distorting.
• After a rainy match, hang it to fully dry before storing to avoid mildew.

If you display your scarf in direct sunlight (like near a window), be aware that colors may gradually fade over time.

Using Your Atlanta United Scarf Around the City

You’ll see Atlanta United scarves in more places than just the stadium:

• Neighborhood bars and pubs (especially in Midtown, West Midtown, Old Fourth Ward, and East Atlanta) where fans gather to watch away matches
• Offices and home setups as background for video calls or as wall hangings
• Local soccer fields and parks where youth players wear team gear

If you live in Atlanta, a scarf can be an easy, low-cost way to display city pride year-round. If you’re visiting, it makes a small, packable souvenir that connects directly to the city’s sports culture.

Practical Next Steps if You’re in Atlanta

• Going to a game soon? Plan to arrive at Mercedes‑Benz Stadium early and check official stores inside.
• Living in or near Atlanta? Visit a local sporting goods or soccer shop and ask specifically for Atlanta United scarves.
• Interested in deeper fan culture? Look into supporter group events or tailgates on matchdays to find unique scarves and meet other fans.

With a bit of planning, you can easily find an Atlanta United scarf that fits your style, your level of fandom, and your life in and around Atlanta.