Atlanta United Shop Guide: Where to Buy Official Gear in Atlanta

If you’re searching for the Atlanta United shop in Atlanta, you’re most likely looking for official team gear, match-day essentials, or a local spot to stock up before heading to Mercedes-Benz Stadium. This guide walks you through where to find Atlanta United FC merchandise in and around Atlanta, how the shopping experience works, and what locals and visitors should know before they go.

Where to Find Atlanta United Gear in Atlanta

1. At Mercedes-Benz Stadium (Match Days & Events)

On Atlanta United match days, Mercedes-Benz Stadium becomes the biggest Atlanta United shop in the city.

You’ll typically find:

• Main team store inside the stadium concourse
• Smaller merchandise stands at various sections
• Pop-up setups near main entrances and plaza areas on busy match days

You can usually buy:

• Home, away, and alternate jerseys
• Scarves (very popular with supporters)
• Hats, beanies, and caps
• Training tops, jackets, and lifestyle apparel
• Match-day accessories like flags, pins, patches, and clear stadium-approved bags

Because inventory can rotate quickly, fans often check gear in-person before or after they head to their seats. If you’re visiting from out of town, building in 20–30 extra minutes to browse before kickoff is helpful.

2. Team Store Locations & Retail Partners

In addition to the stadium, Atlanta United merchandise is often available at:

• Official team or partner shops in the metro area
• Larger sporting goods stores that carry MLS and local team gear
• Certain mall-based sports retailers that stock Atlanta United jerseys, hats, and fan apparel

Common patterns in the Atlanta area include:

• Downtown & Westside: Closest to Mercedes-Benz Stadium, good for grabbing gear on game days.
• Midtown & Buckhead: Larger sporting goods stores and lifestyle shops that sometimes carry Atlanta United apparel alongside other pro teams.
• Suburban Atlanta (Cobb, Gwinnett, DeKalb, Clayton, South Fulton): Bigger box sporting goods retailers often carry at least basic items like jerseys and hats.

Because stock can vary widely by location, many Atlanta shoppers call ahead and ask:

• “Do you currently have Atlanta United jerseys in-stock?”
• “Do you carry scarves and hats for Atlanta United?”

That quick call can save a trip if a smaller store doesn’t stock MLS gear regularly.

3. Airport & Tourist-Oriented Shops

If you’re flying in or out of Atlanta and want something fast:

• Hartsfield-Jackson Atlanta International Airport often has airport sports or souvenir shops that include local team merchandise, which may feature Atlanta United items.
• These spots are convenient for last-minute gifts or if you want something small (like a hat or keychain) without making a special trip into the city.

What You Can Buy at an Atlanta United Shop

While selection depends on the specific shop, several categories are common across Atlanta retailers.

Core Fan Gear

• Authentic and replica jerseys
• Scarves (supporters often wear or hold these up during chants)
• T-shirts and hoodies
• Hats, caps, and beanies
• Training and warm-up gear

Many Atlanta fans like to own at least one jersey plus a scarf for match days, then layer hoodies or jackets depending on the weather.

Accessories and Collectibles

Expect to see:

• Pins, patches, and stickers
• Flags and banners (often used at watch parties or tailgates)
• Drinkware (mugs, tumblers, cups)
• Smaller novelty items suitable as souvenirs or gifts

These are easy to pack if you’re visiting from out of town and don’t want to bring bulky items home.

Youth & Family Items

Many Atlanta-area shops that stock Atlanta United gear also offer:

• Youth jerseys and shirts
• Smaller-size hats
• Occasionally, baby or toddler items like onesies or small T-shirts

If you’re shopping for kids, it can help to visit a larger store or the stadium shop, as they tend to have the broadest size ranges.

Match-Day Shopping Tips at Mercedes-Benz Stadium

If your goal is to buy Atlanta United gear on game day, a little planning goes a long way.

When to Shop

• Before kickoff:
  • ✅ Best selection
  • ✅ Shorter lines if you go right when gates open
• Halftime:
  • ⚠ Often the most crowded time inside the main shop
• After the match:
  • 👍 More relaxed pace
  • ⚠ Some sizes or popular designs may be sold out by then

Many Atlanta locals try to arrive a bit early, grab food, then hit the store before heading to their seats.

Payment & Budget Considerations

Most Atlanta United merchandise locations accept:

• Credit/debit cards
• Many accept mobile payments
• Cash may be limited in some stadium settings, depending on current policies

Prices for jerseys and official gear are usually consistent with other MLS clubs and pro teams, so locals often budget for:

• One major item (like a jersey)
• One or two smaller items (like a scarf or cap) per visit

Atlanta United Shop: Quick Comparison by Location Type

How Local Fans in Atlanta Typically Shop

If you live in the Atlanta area, a common pattern is:

1. First purchase at or around a match at Mercedes-Benz Stadium
2. Follow-up gear (extra shirts, training gear, or kids’ items) from larger sporting goods or sports-oriented stores in the city or suburbs
3. Gift and souvenir shopping when hosting visitors or family, often at tourist-heavy locations, malls, or the stadium on non-rush times

Visitors often combine sightseeing downtown with a trip to Mercedes-Benz Stadium, even on non-game days, to explore the area and look for team merchandise where available.

Practical Tips for Atlanta Shoppers

• Check hours and event days: For any store located at or near Mercedes-Benz Stadium, hours can shift around events.
• Ask about returns and exchanges: Policies may vary between stadium shops and outside retailers.
• Look for weather-appropriate gear: Atlanta’s climate ranges from hot and humid summers to chilly evenings in early spring or late fall. Many fans keep both lightweight shirts and layers like hoodies or jackets with the Atlanta United branding.
• Consider transportation:
  • MARTA rail access to downtown and the stadium area is popular on match days.
  • If you’re driving, factor in parking time and cost near the stadium if you plan to shop there on game day.

If You’re New to Atlanta United

If you’ve just moved to Atlanta or are visiting:

• Atlanta United is one of the city’s most visible pro soccer teams, and wearing team gear is a common way to feel connected quickly.
• Many people in Atlanta use a scarf or T-shirt as their starting piece of team apparel, then expand from there based on how often they attend matches or watch at local bars and watch parties.

Whether you’re a long-time supporter in the city or a visitor catching your first match, the Atlanta United shop experience in Atlanta is designed to make it easy to show your colors, pick up memorabilia, and feel like part of the crowd on and off match days.