Atlanta United Store: Where to Buy Official ATLUTD Gear in Atlanta
If you’re looking for the Atlanta United Store in Atlanta, you’re really asking two things:
- Where can I buy official Atlanta United FC gear in and around the city?
- What’s the best way to shop (in person vs. online vs. at the stadium)?
This guide walks through the main team store at Mercedes-Benz Stadium, other common shopping options in Atlanta, and practical tips so you can get the right gear without a lot of guesswork.
The Main Atlanta United Team Store at Mercedes‑Benz Stadium
The primary Atlanta United FC team store in Atlanta is located at:
Mercedes‑Benz Stadium
1 AMB Drive NW
Atlanta, GA 30313
This is the go-to spot for the widest selection of official Atlanta United merchandise.
What you’ll typically find there
You can usually expect:
- Home, away, and alternate jerseys (often including player customization)
- Scarves, hats, and beanies
- T‑shirts, hoodies, jackets, and training tops
- Youth and kids’ gear
- Accessories like flags, pins, keychains, patches, and drinkware
- Match‑day specials or limited‑run items tied to specific games
On Atlanta United match days, the selection is usually expanded, and the atmosphere is closer to a fan event than a typical retail stop.
Store access: game days vs. non‑game days
How you get into the stadium store can vary:
On match days
- The store is open for ticketed fans inside the stadium.
- Smaller merch kiosks often pop up in different concourses.
- Expect lines before kick‑off and at halftime, especially for jerseys.
On non‑match days
- There is generally a team store accessible from outside the stadium during set business hours.
- Access may change for concerts, special events, or stadium tours.
Because hours can shift for events, it’s wise to check Mercedes‑Benz Stadium’s current store hours or call the main stadium line before making a special trip.
Quick Comparison: Ways to Buy Atlanta United Gear in Atlanta
Here’s a simple overview of the main options available:
| Option | Best For | Typical Pros | Typical Considerations |
|---|---|---|---|
| Stadium Team Store (Mercedes‑Benz) | Biggest selection, authentic gear, match days | In‑person experience, jerseys, customization | Event‑dependent hours, parking, crowds on game day |
| In‑stadium kiosks (game days) | Quick merch grab at a match | Convenient, fast for small items | Limited selection, peak‑time lines |
| Sports retailers around Atlanta | Casual fans, everyday shopping | Easier parking, multiple locations | May not carry specialty or latest items |
| Online store (ATLUTD/league/retail) | Shoppers outside city center, gift buyers | Delivered to you, full size ranges | No try‑on, shipping times and fees |
Buying Gear on Atlanta United Match Days
If you’re going to a game in Atlanta, the experience of buying gear at the stadium is part of the fun.
In‑stadium shopping tips
Arrive early ⏰
If you want a jersey printed with a name and number, going into the store well before kickoff helps you avoid long waits.Scout the smaller kiosks
For scarves, hats, and tees, the smaller stands in different concourses can be much faster than the main store.Know what you want
Gear like goalkeeper jerseys, certain player names, or youth sizes can sell out quickly on popular match days, especially for high‑profile opponents or rivalry games.
Parking and getting there
Because the store is inside or attached to Mercedes‑Benz Stadium, your options usually mirror normal event parking and transit:
- Parking decks and lots around the stadium, downtown, or the Gulch area
- MARTA (typically exiting at GWCC/CNN Center Station or Vine City Station) for match days, which often reduces hassle compared to driving
If you’re only going to the team store on a non‑game day, you can often park in nearby public decks or lots with a more relaxed schedule.
Other Places in Atlanta to Find Atlanta United Gear
While the official Atlanta United Store is centered at Mercedes‑Benz Stadium, you can find licensed ATLUTD gear at many Atlanta-area retailers.
Major sports retailers
Large sporting goods stores in and around Atlanta commonly carry:
- Hats and caps
- Basic jerseys and replica tops
- T‑shirts and hoodies
- Scarves and accessories
These locations are helpful if:
- You’re in the suburbs and don’t want to drive downtown.
- You want to try on sizes in person.
- You’re doing multi‑sport shopping (Falcons, Hawks, Braves, United, etc.) all at once.
Mall and lifestyle shopping
Some Atlanta malls and shopping districts may have general sports shops or lifestyle retailers that carry:
- ATLUTD‑branded casual wear
- Fashion‑forward versions of scarves, hats, and tees
This can be convenient if you’re already visiting a mall in areas like Cumberland, Perimeter, Buckhead, or Midtown for other errands.
Online Options for Atlanta United Fans in Atlanta
Many Atlanta fans still prefer to buy gear online, even if they live close to the stadium.
Why online can be useful
- Full size runs: Better chance of finding non‑standard sizes or less common items.
- Home delivery: Helpful if you live further out in the metro area (for example, Marietta, Lawrenceville, or McDonough).
- Gift shopping: Easy to send directly to another address.
Things to watch for
Shipping timelines
Keep match dates and birthdays in mind; build in extra time for delivery.Return policies
If you’re not sure of sizing, check return or exchange terms before ordering.Customization
Name and number printing online often takes longer than buying a pre‑printed jersey in person.
Popular Types of Atlanta United Gear to Look For
Whether you’re shopping at the Mercedes‑Benz Stadium team store or around the city, the same core categories show up again and again.
Match‑day essentials
- Jerseys (home, away, and special editions)
- Scarves (used as both fashion and in‑stadium tradition)
- Hats/caps for sunny afternoon kickoffs
- Lightweight tees or polos for hot Atlanta weather
Everyday wear around the city
- Hoodies and sweatshirts for fall and winter
- Casual T‑shirts you can wear to work‑from‑home days, gyms, or breweries
- Subtle branded items like hats and minimalist logos for offices with relaxed dress codes
Kids and youth items
Atlanta is a family‑heavy soccer city, so you’ll often find:
- Youth jerseys and tees
- Onesies and toddler sets
- Smaller scarves or caps
For youth teams and school events, parents often prefer buying in person to confirm fit and feel.
Practical Tips for Atlanta Shoppers
A few Atlanta-specific tips can make your trip to the Atlanta United Store smoother:
Check store hours before you go
Stadium schedule changes, concerts, and non‑soccer events can all affect hours.Avoid peak traffic when possible
If you’re only going for gear, consider weekday afternoons or non‑event days around downtown.Think about the weather
Atlanta summers are hot and humid; many local fans prefer lightweight, breathable jerseys and tees for early‑season and summer matches.Plan for big match days
Rivalry games, playoffs, and high‑profile fixtures usually mean busier stores and more limited stock of the most in‑demand items.
Who the Atlanta United Store Is Best For
The Mercedes‑Benz Stadium team store and related options are especially useful if you:
- Live in or near downtown, Midtown, or Westside and can get to the stadium easily.
- Are attending a match and want the full, in‑person fan experience.
- Want player‑specific jerseys or customized prints.
- Prefer to see and feel items before buying.
If you’re further out in the metro area, a mix of local sports retailers and online shopping often makes more sense, with an occasional trip to the stadium store for big purchases or special editions.
In Atlanta, the Atlanta United Store experience centers on Mercedes‑Benz Stadium, supported by sports shops and online options across the metro area. Whether you’re a season ticket holder in the supporters’ section or a casual fan visiting the city, you’ll have multiple ways to pick up authentic Atlanta United gear that fits your budget, schedule, and level of fandom.
