Coca‑Cola Roxy Theatre: Your Guide to The Battery Atlanta’s Live Music Hotspot

The Coca‑Cola Roxy Theatre is one of Atlanta’s go-to venues for live music and entertainment, tucked right into The Battery Atlanta next to Truist Park in the Cumberland area. If you’re planning a night out, catching a concert, or just want to understand how the venue fits into the city’s entertainment scene, this guide walks you through what to know before you go.

Where the Coca‑Cola Roxy Fits in Atlanta

The Coca‑Cola Roxy sits at:

Coca‑Cola Roxy Theatre
800 Battery Ave SE, Suite 500
Atlanta, GA 30339

It’s part of The Battery Atlanta, the mixed-use development built around the Atlanta Braves’ ballpark in the Cumberland area of northwest Atlanta. That location matters for a few reasons:

• You’re surrounded by restaurants, bars, and shops within walking distance.
• Game days and big events at Truist Park can dramatically affect traffic, parking, and crowds.
• It’s one of the main live music anchors for this part of the metro area, balancing out venues in Midtown, Downtown, and Eastside neighborhoods.

If you live in Atlanta, the Roxy offers a major-artist concert experience without always having to trek to Downtown or large arenas. If you’re visiting, it’s a convenient way to combine a show with dining and exploring The Battery.

What Kind of Venue Is the Coca‑Cola Roxy?

The Coca‑Cola Roxy is a mid-sized concert venue designed primarily for:

• National touring acts (rock, pop, hip-hop, country, EDM, and more)
• Comedy shows and special events
• Occasional private or corporate events

Key features most Atlanta concertgoers notice:

• Standing-room floor up front for higher-energy shows
• Balcony and tiered areas with reserved or premium seating on many events
• Modern sound and lighting systems compared with some of Atlanta’s older theaters
• An indoor, climate-controlled environment (important in Atlanta summers and on rainy days)

Atmosphere and Experience

The Roxy blends the feel of a historic theater layout with updated, club-like production. For many shows, you can choose between being on the main floor (closer to the stage, more crowded and energetic) or in seated/premium areas above and around the floor.

Expect:

• Loud, immersive sound
• Bar service throughout much of the venue
• A younger to middle-aged crowd, depending on the artist
• A show experience that generally runs a few hours door-to-door

Getting to the Coca‑Cola Roxy: Transportation Options

Because the Roxy is in Cumberland/The Battery, your transportation plan can make or break your night—especially if there’s a Braves game or big event at Truist Park.

Driving and Parking

The Roxy shares parking facilities with The Battery Atlanta and Truist Park. Garages and surface lots are spread around the development, including near:

• Battery Ave SE
• Cobb Parkway (US-41)
• Circle 75 Pkwy

Common tips from local attendees:

• 🚗 Check the event calendar for Braves games or stadium events on the same date. When both are happening, arrive earlier than you think you need.
• 💳 Expect paid parking in garages and lots; walkability improves the closer you are to Battery Ave.
• 🕒 Plan extra time to exit after a sold-out show or overlapping game. Traffic patterns can be slow around Cobb Parkway and I‑285.

Many visitors use garage parking connected to The Battery and simply walk a few minutes to the theater entrance.

Rideshare and Drop-Off

Rideshare is widely used for Roxy events. Designated rideshare zones around The Battery are usually well-signed. Typical local strategies:

• Get dropped off at or near Battery Ave SE and walk to the Roxy.
• For pickup, walk a block or two away from the center of The Battery to avoid congestion.

Public Transit Considerations

Cumberland and The Battery are not directly on MARTA rail. However, options can include:

• Taking MARTA rail to a station like Arts Center or Midtown, then using a rideshare or CobbLinc/Circulator (when available and in operation) to reach Cumberland.
• Using regional buses that serve the Cumberland area, then walking or using short rideshare to The Battery.

Schedules and routes can change, so Atlanta riders typically check MARTA and local bus service information ahead of time if they’re trying to avoid driving.

Tickets, Seating, and Entry

Ticket Buying Basics

Tickets for Coca‑Cola Roxy shows are usually sold through major ticketing platforms and sometimes through the venue’s own box office outlets. To avoid surprises:

• Confirm the venue name and address on your ticket (The Battery has multiple event spaces).
• Double-check the date, time, and door time—weeknight shows often start a bit earlier than weekend shows.
• Verify if the show is all ages, 18+, or 21+, especially important for families or younger fans.

Seating vs. General Admission

The Roxy uses different setups depending on the event:

• General Admission (GA) Floor: Standing room only in front of the stage.
• Reserved Seating: For some shows, balcony or select sections are assigned seats.
• VIP / Premium Areas: Elevated or cushioned seating, better sight lines, or dedicated service on certain events.

At-a-Glance: Common Layout Types

If you prefer to sit, look carefully at the ticket description (e.g., “Balcony Reserved,” “VIP Mezzanine”) before purchasing.

Entry, Security, and ID

Like most modern venues in Atlanta, the Roxy uses bag checks and sometimes walk-through detectors. Expect:

• Bag size limits and restrictions on certain items (outside food/drink, large bags, some recording equipment, etc.)
• ID checks for age-restricted shows and at bars for alcohol purchases
• Digital or mobile tickets scanning at the door

Arriving 30–45 minutes before showtime usually gives enough time to clear security, find your spot, and grab a drink or snack. On high-demand nights, locals often add a bigger buffer.

Food, Drinks, and Nearby Options

Inside the Roxy

The Coca‑Cola Roxy typically offers:

• Bars serving beer, wine, and mixed drinks
• Non-alcoholic beverages, including soft drinks and water
• Light snacks or concessions depending on the event

Prices and offerings are comparable to other large Atlanta venues. Many Atlanta residents choose to eat a full meal before the show at one of The Battery’s restaurants and then stick to drinks or light snacks inside.

Dining Around The Battery

One of the biggest advantages of this venue is its placement in a true live-work-play district. Right outside the Roxy’s doors, you’ll find:

• Full-service restaurants (sit-down dining before or after the show)
• Sports bars and casual spots that get busier on game days and concert nights
• Dessert and coffee options for a low-key end to the evening

Locals often:

• Arrive 1–2 hours early to have dinner nearby, then walk into the show.
• Grab a late-night bite if the concert ends before nearby kitchens close.

Accessibility and Accommodations

The Coca‑Cola Roxy is built with accessibility in mind, including:

• Accessible entrances and routes into and through the venue
• Designated accessible viewing areas for guests with mobility needs
• Seating options that may be reserved for guests who request accommodations

If you or someone in your group needs specific accommodations (wheelchair space, companion seating, limited stairs, etc.), the most reliable approach is to:

1. Purchase tickets early, and
2. Contact the venue or official ticket service in advance to confirm available options for that event.

This can help avoid last-minute stress, especially on sold-out or high-demand nights.

Best Times to Arrive and Local Crowd Patterns

Atlanta concertgoers have learned a few patterns about the Roxy and The Battery:

• On non-game nights, arriving 45–60 minutes before showtime is usually comfortable.
• On Braves game days, allow substantially more time for traffic, parking, and walking.
• Weekend shows tend to draw:
  • Earlier arrivals for popular national acts
  • Bigger bar and restaurant crowds starting late afternoon

If you’re coming from other parts of metro Atlanta (Gwinnett, South Fulton, DeKalb, etc.), factor in:

• I‑285 and I‑75 traffic, especially around evening rush hour
• Possible delays at Cobb Parkway exits

Tips for Different Types of Visitors

For Atlanta Locals

• Treat the Roxy like any big-game day in Cumberland: plan your route and parking ahead.
• If you go often, you’ll develop a preference for certain garages or approaches (e.g., entering from I‑75 vs. Cobb Parkway).
• Consider shows that might not hit other venues—many mid-level touring artists and specialty events use the Roxy as their primary Atlanta stop.

For Visitors Staying in Atlanta

• Check how far your hotel is from The Battery. Some hotels in the Cumberland area are within a short drive or even walking distance.
• If you’re staying in Downtown or Midtown, a combination of rideshare and MARTA rail can help you avoid parking entirely.
• Plan your evening so you can explore The Battery a bit—grab dinner, walk around, then head into the show.

For Families and Younger Fans

• Check age restrictions very carefully before purchasing tickets.
• On all-ages shows, the main floor can get crowded; balcony or reserved seating may feel more comfortable.
• Arriving early helps you:
  • Avoid the biggest lines
  • Get oriented
  • Choose a less crowded viewing area if available

How the Roxy Compares to Other Atlanta Venues

Within the Atlanta music and events landscape, the Coca‑Cola Roxy fills a specific niche:

• Larger and more “production-heavy” than neighborhood clubs and smaller venues.
• More intimate than major arenas and stadiums like State Farm Arena or Mercedes‑Benz Stadium.
• Positioned in a suburban-urban hybrid district rather than in the heart of Downtown or Midtown.

This balance makes it appealing if you:

• Want a big-show feel without a massive arena crowd.
• Like having a built-in entertainment district around the venue for food and drinks.
• Live north or west of the city and prefer not to drive into the central business districts at night.

Practical Checklist Before You Go

Use this quick list as you plan your night at the Coca‑Cola Roxy in The Battery:

• ✅ Confirm show time, door time, and age limit
• ✅ Check if there’s a Braves game or major event at Truist Park the same night
• ✅ Decide whether you want GA floor or reserved seating
• ✅ Plan your transportation and parking (or rideshare drop-off/pickup spot)
• ✅ Review bag and security policies
• ✅ Choose whether you’ll eat inside The Battery before/after or rely on concessions
• ✅ Arrive with extra time to handle crowds, especially for popular shows

With a little planning, the Coca‑Cola Roxy Theatre can be one of the most enjoyable ways to experience live music and entertainment in the Cumberland and The Battery district—and a key part of exploring what modern Atlanta nightlife looks like beyond Downtown and Midtown.