Rocket Farm Restaurants at Krog Street Market: A Local Guide for Atlanta Diners

If you spend any time eating your way through Atlanta’s food halls, you’ve almost certainly come across Rocket Farm Restaurants at Krog Street Market. This cluster of chef-driven spots sits right in the heart of Inman Park and Old Fourth Ward, anchoring one of the city’s most popular indoor markets.

This guide walks you through what Rocket Farm operates at Krog Street Market, what to expect from each concept, how to get there, and how Atlanta locals typically fit it into a night out.

Where to Find Rocket Farm at Krog Street Market

Krog Street Market is located at:

It sits directly along the Atlanta BeltLine Eastside Trail, making it easy to walk or bike from Inman Park, Old Fourth Ward, or the Edgewood area. Most Rocket Farm concepts are grouped within the market itself or just outside its main entrance.

You’ll find a mix of:

  • Counter-service food stalls inside the market
  • Full-service restaurants on the perimeter or adjacent to the hall
  • Bars and cocktail-focused spaces that blend into the food hall environment

For many Atlanta residents, Krog Street Market is a go-to option for group dining, pre-BeltLine drinks, or a casual date night with multiple food options under one roof.

Rocket Farm Restaurants: Who They Are in Atlanta

Rocket Farm Restaurants is the restaurant group led by chef-restaurateur Ford Fry, known in the Atlanta area for concepts like Superica, BeetleCat, St. Cecilia, and others. Across the city, their places tend to emphasize:

  • Chef-driven menus with focused concepts
  • Casual but polished dining environments
  • Strong bar programs and cocktail lists
  • Locations in high-traffic intown areas like Inman Park, Buckhead, and Westside

At Krog Street Market, Rocket Farm leans into the neighborhood’s walkable, BeltLine-focused lifestyle with spaces that work for both quick bites and lingering evenings.

Rocket Farm Concepts You’ll Encounter Around Krog Street Market

Exact lineups can evolve over time, but Rocket Farm’s presence in and around Krog Street Market has typically included:

1. Superica (Near Krog Street Market)

While not inside the market hall itself, Superica – Krog District is closely tied to the area and often part of the same outing for locals.

  • Cuisine: Tex-Mex
  • Vibe: Loud, lively, and casual; popular for brunch, lunch, and dinner
  • What locals use it for:
    • Weekend brunch before or after a BeltLine walk
    • Group dinners with margaritas and shared plates
    • A jumping-off spot before exploring the rest of Krog Street Market

Common menu themes include fajitas, enchiladas, tacos, queso, and Tex-Mex brunch items, plus a strong focus on margaritas and Mexican-inspired cocktails.

Tip for Atlanta diners: Expect it to be busy on Friday and Saturday evenings and during prime brunch hours. Many locals plan a wait by walking through the market or along the BeltLine while keeping an eye on their table status.

2. Market-Style Counters and Bars (Inside the Food Hall)

Within Krog Street Market itself, Rocket Farm has operated smaller, concept-specific counters or bar programs. These are generally:

  • Counter-service or bar-service
  • Good for snacks, cocktails, or a quick meal
  • Integrated into the shared seating inside the hall

They often focus on:

  • Regional or focused menus (for example, tacos, snacks, or simple plates)
  • Beverages that pair well with casual food-hall dining
  • A design that fits into the open-plan layout of Krog Street Market

Because tenants can shift over the years, it’s common for Rocket Farm to adapt or refresh concepts while maintaining a presence inside or just adjacent to the market.

For the most up-to-date details on what’s currently running under the Rocket Farm umbrella at Krog Street Market or nearby, it’s wise to:

  • Check posted signage inside Krog Street Market
  • Ask staff at one Rocket Farm spot about sister concepts around the BeltLine
  • Look for Rocket Farm-branded materials or menus in the market

What It’s Like to Visit Rocket Farm at Krog Street Market

Atmosphere

Krog Street Market skews:

  • Lively and bustling, especially evenings and weekends
  • Casual, with a mix of families, couples, and BeltLine walkers
  • Neighborhood-focused, with many guests from Inman Park, Old Fourth Ward, and Cabbagetown

Rocket Farm concepts here match that energy: music, bar chatter, and open seating are all part of the experience, rather than quiet, formal dining.

Typical Visit Flow for Atlantans

Many locals use the area like this:

  1. Arrive by BeltLine, bike, or rideshare
  2. Grab a drink at a bar or Rocket Farm-adjacent spot
  3. Snack or dine at a Rocket Farm counter or Superica
  4. Finish with a walk on the BeltLine or dessert at another stall

If you live nearby, it’s common to drop in without a rigid plan, sample a couple of things, and move on. Visitors staying in Midtown or Downtown often treat Krog Street Market as a single-destination night out.

Getting There and Parking

Driving and Parking

The primary address for navigation is:

There are usually:

  • Paid parking lots/garages around the market and the Krog District
  • Limited street parking in surrounding neighborhoods (with time and permit restrictions in some areas)

Locals often:

  • Use rideshare on busy nights to avoid parking stress
  • Park a little farther away and walk in via the BeltLine

Walking or Biking

The market is directly accessible from the Atlanta BeltLine Eastside Trail, making it a natural stop when:

  • Biking between Ponce City Market and Reynoldstown
  • Walking from Inman Park or Old Fourth Ward
  • Doing a weekend loop that includes Krog Street Tunnel and nearby neighborhoods

Bike racks are typically available nearby, though space can be limited at peak times.

When to Go: Timing and Crowds

Atlanta diners often time their visit to Rocket Farm concepts at Krog Street Market based on crowd levels:

Quieter Times (Generally):

  • Weekday afternoons
  • Early weeknight dinners (before 6:30 p.m.)

Busy Times:

  • Friday and Saturday nights
  • Saturday and Sunday brunch/lunch windows
  • Holiday weekends and major event days in the city

If you prefer a less hectic food-hall experience, aim for earlier in the day or on weeknights. If you’re looking for energy and people-watching, weekend evenings near Rocket Farm bars and Superica tend to be lively.

Good Uses for Rocket Farm at Krog Street for Different Atlanta Diners

For In-Town Residents

Rocket Farm spots around Krog Street Market work well for:

  • Last-minute meetups with friends who live in different intown neighborhoods
  • Easy “walk and eat” nights along the BeltLine
  • Date nights that don’t require a formal reservation

Many locals treat the area as a reliable backup when other plans fall through because it offers multiple options in a compact area.

For Visitors to Atlanta

If you’re visiting and staying in Downtown, Midtown, or Old Fourth Ward, a trip to Krog Street Market with a stop at Rocket Farm concepts can give you:

  • A sense of Atlanta’s BeltLine culture
  • Exposure to chef-driven, but approachable, Southern and Tex-Mex flavors
  • The ability to try a few different styles of food in one visit

It also pairs naturally with:

  • A walk through the Krog Street Tunnel
  • Exploring Inman Park streets and parks
  • A longer BeltLine stroll toward Ponce City Market

Quick Reference: Rocket Farm at/around Krog Street Market

TopicWhat to Know (Atlanta Context)
AreaInman Park / Old Fourth Ward, along the BeltLine
Main Address99 Krog St NE, Atlanta, GA 30307 (Krog Street Market)
StyleChef-driven, casual, lively, BeltLine-adjacent dining
Typical UseGroup outings, casual dates, pre/post BeltLine drinks and food
Best ForTex-Mex, cocktails, and modern, neighborhood-focused dining
Peak TimesWeekend evenings and brunch hours
Getting ThereRideshare, BeltLine walk/bike, or paid parking nearby

Practical Tips for Atlantans Planning a Visit

  • Check operating hours for each Rocket Farm concept before you go; hours can vary by day and concept.
  • If you’re going with a group, agree on a meeting point inside or just outside the market; it can get crowded.
  • On busy nights, consider a rideshare drop-off along Krog Street or on nearby side streets instead of hunting for parking.
  • If you’re planning to walk the BeltLine, wear comfortable shoes and build in extra time; many locals end up staying longer than planned once they settle into a Rocket Farm bar or table.
  • For families, earlier evening hours tend to be more manageable before the late-night bar crowd builds.

Rocket Farm Restaurants at and around Krog Street Market fit neatly into how many Atlanta residents already use the BeltLine and intown neighborhoods: as a place to gather, graze, and linger. Whether you live nearby or you’re visiting the city, it’s a straightforward, walkable way to experience a slice of Atlanta’s current restaurant scene.