Coca-Cola Roxy: Your Guide to One of Atlanta’s Favorite Live Music Venues

The Coca-Cola Roxy in Atlanta is one of the city’s most popular mid-sized concert and event venues. If you live in Atlanta, are planning a visit, or are trying to figure out where to catch a show, this guide breaks down what to expect, how to get there, and how to make the most of a night out at the Roxy.

Where the Coca-Cola Roxy Is and What It Is

The Coca-Cola Roxy is a live music and event venue located at 800 Battery Ave SE, Atlanta, GA 30339, in The Battery Atlanta complex next to Truist Park in Cobb County.

It’s known for:

  • Concerts (rock, pop, hip-hop, country, EDM, and more)
  • Comedy shows and special events
  • A standing-room general admission floor with balcony seating
  • Hosting both national touring acts and regional artists

If you’re comparing venues in your head, think of it as a step up in size and production from small clubs in Little Five Points or East Atlanta, but more intimate than arenas like State Farm Arena.

Atmosphere and Experience Inside the Venue

Venue Layout

The Coca-Cola Roxy typically includes:

  • Main floor (GA standing)
  • Raised areas along the sides or back for slightly elevated viewing
  • Balcony seating (assigned seats for certain shows)
  • Multiple bars around the venue
  • Merchandise areas for band or event gear

Some events are fully general admission, while others mix reserved seating in the balcony with GA on the floor. The exact setup depends on the artist and event.

Sound and Sightlines

From typical attendee experiences in Atlanta:

  • Sound quality is usually strong, with clear vocals and powerful bass.
  • Sightlines are generally good, but shorter guests may prefer:
    • Balcony seating
    • Arriving earlier to get closer to the stage or along railings

If you care a lot about view and comfort, checking the seating chart for your specific show before buying tickets is worth it.

Getting to the Coca-Cola Roxy from Around Atlanta

Because the venue is at The Battery Atlanta, right by Truist Park, your transportation plan may change depending on whether the Braves are playing or there’s another major event.

Driving and Parking

The Coca-Cola Roxy shares parking with The Battery and Truist Park.

General tips for driving:

  • Plan extra time on game days or during rush hour. I-75 and I-285 can back up heavily near Cumberland Boulevard and Cobb Parkway (US-41).
  • Use major routes like:
    • I-75 (Cumberland Blvd exit / Windy Hill exit area)
    • I-285 (Cobb Pkwy or Paces Ferry exits)

Parking options typically include:

  • The Battery garages and decks (multiple garages within walking distance)
  • Event parking rates often vary by event and date.

💡 Local tip: Parking fills quickly when the Atlanta Braves have a home game or there’s a big event at Truist Park. Check the Braves schedule before your show so you’re not surprised by overlapping traffic and higher demand for parking.

Rideshare and Drop-off

Rideshare (Uber, Lyft, taxis) is popular for Roxy events, especially if you’re coming from:

  • Midtown, Downtown, or Buckhead
  • Neighborhoods like Inman Park, Virginia-Highland, West Midtown, or Decatur

Look for:

  • Designated rideshare zones within The Battery Atlanta, which help reduce congestion along Cobb Parkway.
  • After the show, expect wait times during the initial rush. Some locals walk a short distance away from the densest crowd before requesting a ride.

Public Transit Options

Public transit access to The Battery is not as straightforward as going to Downtown or Midtown, but options exist:

  • MARTA Rail + Bus:
    • Take rail to Arts Center, Midtown, or Civic Center station.
    • Connect to CobbLinc or buses heading toward the Cumberland/Cobb Galleria area.
  • CobbLinc (Cobb County’s bus system) runs routes that serve the Cumberland area near Truist Park and The Battery.

Public transit can work if you’re comfortable with transfers and bus schedules, but many Atlanta residents find driving or rideshare more convenient for night events at the Roxy.

Tickets, Seating, and Pricing Basics

How Shows Are Usually Structured

Events at the Coca-Cola Roxy are commonly:

  • General Admission (GA) floor – standing room only
  • Reserved balcony seating – numbered seats
  • Mixed – GA floor plus reserved balcony

Ticket prices vary widely depending on:

  • Artist popularity
  • Day of the week
  • How early you buy

Local Tips for Buying Tickets

  • Check the event listing carefully for whether it’s GA or reserved.
  • If you’re shorter, going with a group, or prefer guaranteed personal space, balcony seats can be more comfortable than the packed floor.
  • For packed GA shows, Atlanta locals often:
    • Arrive earlier when doors open to secure a good floor spot
    • Choose a side or back rail instead of the direct center to avoid the tightest crowd

What to Expect at the Door: Security, ID, and Entry

Like most major Atlanta venues, the Coca-Cola Roxy uses security screening at entry.

You can generally expect:

  • Bag checks and/or metal detectors
  • Restrictions on bag size (often small purses only)
  • Rules about outside food and drinks, professional cameras, and large items

ID Checks

  • Many shows are all ages or 16+, but some may be 18+ or 21+ depending on the artist or event.
  • To purchase alcohol, you’ll need a valid government-issued ID (such as a driver’s license or passport).

If you’re visiting from out of state or another country, keep your ID handy and bring a physical copy rather than relying only on digital versions.

Food, Drinks, and Nearby Dining Options

Inside the Coca-Cola Roxy

Inside the venue, you can typically find:

  • Bars serving beer, wine, and mixed drinks
  • Non-alcoholic options, like soft drinks and water
  • Limited snacks or light concessions

Prices are often in line with major concert venues and stadium-adjacent locations.

Before or After the Show at The Battery Atlanta

One of the biggest advantages of going to the Coca-Cola Roxy is its location in The Battery Atlanta, which is full of:

  • Restaurants (casual to sit-down)
  • Bars and breweries
  • Dessert and snack spots

Locals often:

  • Arrive early to eat in The Battery before the show
  • Stay after for a drink or dessert if the event ends before everything closes

On nights when the Braves are playing, plan for longer waits at restaurants and consider making reservations if the restaurant offers them.

Accessibility and Comfort Considerations

The Coca-Cola Roxy is designed with accessibility in mind, but specific accommodations can vary by event setup.

Things to keep in mind:

  • Accessible entrances and designated seating areas are generally available.
  • Many events offer accessible ticket options that can be reserved during purchase.
  • If you or someone in your group has mobility or sensory needs, contacting the venue in advance can help clarify:
    • Best entrance to use
    • Specific seating locations
    • Policies about assistive devices

For those who prefer a less crowded experience:

  • Balcony seating often provides a bit more breathing room than the main floor.
  • Choosing shows on weeknights may mean slightly smaller crowds compared with high-demand weekend events.

Comparing the Roxy to Other Atlanta Venues

If you’re deciding whether the Coca-Cola Roxy fits your style, it helps to place it among other well-known Atlanta music spots:

VenueArea of AtlantaTypical Size/FeelBest For
Coca-Cola RoxyThe Battery / CobbMid-sized; GA floor + balcony seatingTouring acts, strong production, “big night out” vibe
TabernacleDowntownHistoric theater; multi-levelDiverse genres, atmospheric setting
Variety PlayhouseLittle Five PointsSeated/GA mix, more intimateIndie, alt, and lower-key seated shows
MasqueradeUnderground AtlantaMultiple rooms, GA onlyRock, metal, punk, alt, club-style shows
State Farm ArenaDowntownLarge arenaMajor stars, large-scale productions

If you want a big, energetic show without the sheer scale of an arena, the Coca-Cola Roxy is often a sweet spot for Atlantans.

Practical Tips from an Atlanta Perspective

To make your night at the Coca-Cola Roxy smoother:

  • Check for Braves games the day of your show to anticipate traffic and parking demand.
  • Arrive early if you care about being close to the stage or want time for dinner at The Battery.
  • Plan your exit route—whether that’s a specific parking deck level or a rideshare pickup area—so you’re not wandering through post-show crowds.
  • Dress for standing: Most GA shows mean you’ll be on your feet for several hours. Comfortable shoes are worth it.
  • Lighten your load: Bring only what you need to get through security quickly and move comfortably in the crowd.

For Atlanta residents, the Coca-Cola Roxy often becomes a go-to venue once you’ve figured out your preferred parking deck, favorite spots to stand or sit, and a couple of pre-show dining options in The Battery. For visitors, it’s an easy way to combine a concert with a full evening out in one of the metro area’s most active entertainment districts.