Atlanta Falcons Store Guide: Where to Buy Falcons Gear in Atlanta

Looking for an Atlanta Falcons store in the city? Whether you live in Atlanta, are in town for a game, or just want to represent the Dirty Birds from afar, there are several reliable places to find official Falcons merchandise, plus local spots that cater to fans.

This guide walks you through the main options in and around Atlanta, Georgia—from stadium shops to mall stores—so you know exactly where to go and what to expect.

Main Places to Buy Atlanta Falcons Gear in Atlanta

1. Falcons Team Store at Mercedes-Benz Stadium

For many fans, the primary Atlanta Falcons store is inside Mercedes-Benz Stadium, home of the team in downtown Atlanta.

What you’ll typically find:

• Official jerseys (home, away, alternate)
• Custom jerseys with your name and number (availability varies by game/event)
• Hats, beanies, and snapbacks
• T-shirts, hoodies, and jackets
• Sideline gear and training apparel
• Flags, foam fingers, and other game-day accessories
• Kids’ and infant Falcons apparel
• Collectibles and some higher-end memorabilia

Location:

• Mercedes-Benz Stadium
  1 AMB Drive NW
  Atlanta, GA 30313

The main team shops are located on the concourse levels. On Falcons game days, smaller retail stands and kiosks also open throughout the stadium.

Access notes:

• On most game days and large events, the stores inside the stadium are accessible only to ticketed guests.
• At certain times of year, the team store may open for stadium tours or special shopping events. Information is usually available through stadium or team customer service.
• Parking options and MARTA access (Dome/GWCC/Philips Arena/CNN Center station) make it relatively easy to reach on event days.

This is often the best place for the most complete, current selection of Falcons-specific gear.

2. Major Sporting Goods Stores in the Atlanta Area

If you’re not heading to a game but want Falcons gear, larger sporting goods stores across metro Atlanta usually carry a solid selection, especially during football season.

Common types of items stocked:

• Replica and limited jerseys
• T-shirts and hoodies
• Hats and caps
• Tailgate supplies (chairs, coolers, canopy tents with Falcons branding)
• Car decals, license plate frames, and flags

Popular areas in and around Atlanta where you’re likely to find these stores include:

• Perimeter Center (Sandy Springs/Dunwoody area)
• Cumberland/Galleria (near The Battery and Truist Park)
• Buckhead
• Northlake/Tucker
• Southlake/Morrow and other major retail corridors

Availability can change by season and location, so many locals call ahead to confirm Falcons inventory—especially if they’re looking for a specific player jersey or size.

3. Department Stores and Big-Box Retailers

Many department stores and big-box retailers in metro Atlanta stock Falcons apparel and accessories, particularly:

• Early in the NFL season
• Around playoff runs
• During holiday shopping periods

Common items:

• Budget-friendly T-shirts and hoodies
• Pajama pants and lounge wear
• Kid-sized shirts and onesies
• Hats, beanies, and gloves
• Small accessories like socks, lanyards, and tumblers

These options are often more budget-conscious than high-end pro shop gear, though the selection is usually smaller and may focus on basic logo items rather than premium or on-field collections.

Where to Shop for Falcons Gear in Key Atlanta Neighborhoods

Here’s a quick neighborhood-based overview to help you plan your trip.

Because individual store inventories change frequently, it’s common practice in Atlanta to:

• Call ahead to ask if Falcons jerseys or specific sizes are in stock.
• Shop earlier in the season before popular items sell out.
• Check multiple locations in the same chain if one store is out of a certain size or style.

Buying Falcons Gear on Game Day in Atlanta

If you’re going to a Falcons game at Mercedes-Benz Stadium, you have a few ways to shop:

1. Inside-Stadium Team Stores

On game day, the team store is usually open from stadium gates opening until near the end of the game. Some fans head in early specifically to shop before it gets crowded.

Tips:

• 🕒 Shop early: Lines can get long just before kickoff and at halftime.
• 🎫 Check your seating level: There are multiple store locations and kiosks; some may be closer to your section.
• 🛍️ Plan for carrying items: If you buy large items early, consider how you’ll carry them during the game.

2. Stadium-Area Vendors

Around major events, you may find street vendors and unofficial stands near downtown and along walking routes to the stadium.

Important considerations:

• These vendors may sell unlicensed or imitation gear that isn’t officially associated with the team.
• Quality, sizing consistency, and return options are often limited.
• Many fans use these for low-cost items like simple T-shirts or hats, while relying on official stores for higher-quality or collectible gear.

Authentic vs. Replica Falcons Gear in Atlanta

As you shop around the city, you’ll likely see terms like “authentic,” “limited,” “replica,” and “fan gear.” Here’s what they generally mean when comparing options in Atlanta stores:

• Authentic or on-field jerseys

  • Closest to what players wear on the field.
  • Higher price point, heavier materials, stitched details.
  • More likely found at the team store and some larger sporting goods locations.

• Replica or fan jerseys

  • Designed for everyday wear, lighter and less expensive.
  • Common at sporting goods stores, big-box retailers, and department stores.

• Basic fan apparel

  • T-shirts, hoodies, polos, and hats with team logos.
  • Widely available across the city and suburbs.

Atlanta shoppers who want collector-level items typically start at:

• Mercedes-Benz Stadium team store
• Larger sporting goods outlets in high-traffic areas like Buckhead, Perimeter, or Cumberland

Those who just want simple game-day wear often find plenty of options at everyday retail chains.

Youth, Women’s, and Big & Tall Falcons Apparel in Atlanta

Many Atlanta-area fans look for more specific fits and styles:

Women’s Falcons Gear

In Atlanta stores, expect to find:

• Women’s cut T-shirts and v-necks
• Fitted jerseys (player and custom options vary)
• Hoodies and jackets designed for women’s sizing

The team store and larger sporting-goods locations are often the best first stops for a deeper women’s selection.

Children’s and Youth Sizes

Around Atlanta, youth Falcons sections usually include:

• Youth jerseys (popular players vary by season)
• T-shirts and hoodies
• Baby onesies and toddler sets
• Hats and small accessories

These are common at most locations that stock Falcons gear, especially in family-oriented suburbs and malls.

Big & Tall Options

Atlanta, being a major sports city, often carries Big & Tall Falcons apparel, but selection can still be hit-or-miss depending on the store. It may help to:

• Call the larger sporting-goods locations in your area.
• Check whether the stadium store has extended sizes for jerseys and hoodies.
• Visit areas with larger-format stores (for example, around Perimeter, Cumberland, or large suburban retail centers).

Tips for Getting the Best Falcons Shopping Experience in Atlanta

A few Atlanta-specific pointers can make your search easier:

1. Time your visit around the NFL calendar

   • Early in the preseason and regular season, selection is usually at its best.
   • During playoff pushes or strong seasons, merchandise can sell out quickly across the city.

2. Be aware of traffic and events downtown

   • On Falcons game days or major stadium events (concerts, college games), traffic around downtown and the Westside can be heavy.
   • If you’re only going to shop at the stadium store, consider non-game days when special shopping hours are available, if offered.

3. Consider MARTA for stadium-area visits

   • The Dome/GWCC/Philips Arena/CNN Center MARTA station serves Mercedes-Benz Stadium.
   • Many locals use MARTA to avoid event parking fees and congestion.

4. Check return and exchange policies

   • Policies vary between the stadium store, sporting-goods chains, and department stores in Atlanta.
   • Keep your receipt and tags if you think you might need a different size.

5. Prepare for heat or cold based on the season

   • Early-season games in Atlanta can be hot and humid; lightweight shirts and caps are popular.
   • Late-season and winter games may call for Falcons jackets, beanies, and gloves, which are typically stocked more in the cooler months.

When You’re Just Visiting Atlanta

If you’re only in town briefly but want something Falcons-themed to take home:

• Staying downtown or near the stadium?
  • The Mercedes-Benz Stadium team store (when accessible) and nearby retail in the downtown area are your best bets.
• Staying in Buckhead or Perimeter?
  • Head to the nearest major mall or sporting goods store; most will have a Falcons section during football season.
• Flying out of Hartsfield-Jackson Atlanta International Airport?
  • Airport shops sometimes carry basic Atlanta team apparel. Selection is smaller and varies, but you can often find simple Falcons T-shirts, hats, or souvenirs if you forgot to shop earlier.

By focusing on these main options—the stadium team store, sporting goods stores, and major retailers across metro Atlanta—you can reliably find Atlanta Falcons gear that fits your style, budget, and schedule while you’re in the city.