If you live in Atlanta, you see the Atlanta Falcons colors all over town on game days—at Mercedes‑Benz Stadium, in MARTA stations, in neighborhood bars, and at tailgates all over the city. But what exactly do the Atlanta Falcons wear, and how can you match their look with your own Falcons gear in Atlanta?
This guide breaks down the Falcons uniforms, what they wear at home and on the road, special alternate looks, and how Atlanta fans typically dress to support the team—plus practical tips on where and how to get Falcons wear around the city.
The Falcons’ visual identity is built around three main elements:
You’ll see these colors and the logo on:
In metro Atlanta, that red and black combination is instantly recognizable, and it also fits in well with other local teams like the Hawks and Georgia Bulldogs, which makes it easy for locals to mix and match gear.
When the Falcons play at Mercedes‑Benz Stadium in downtown Atlanta, the team typically wears:
The home look is designed to be bold and high-contrast under the stadium lights, especially with the retractable roof closed.
On the road—or occasionally at home for contrast—the Falcons generally wear:
Fans in Atlanta often pick up white jerseys even if they mainly attend home games, because they’re lighter in the Georgia heat and pair easily with jeans or shorts.
The Falcons periodically use alternate or special uniforms. While exact schedules can change from season to season, some common themes include:
Red alternate jerseys
Used for selected home games to create a more vibrant, all‑red crowd look.
Throwback‑inspired looks
These nod to older Falcons eras, sometimes using slightly different fonts, striping, or color balance to reflect the team’s history in Atlanta.
Special patches and decals
For league‑wide initiatives like Salute to Service, Crucial Catch, or notable anniversaries, the Falcons may wear helmet decals, jersey patches, or special sideline gear.
If you’re in Atlanta and want to match what the players are wearing for a particular game, it’s common for fans to check the team’s published “what we’re wearing” notes during the week, then coordinate their outfits for tailgates and watch parties.
Players, coaches, and staff wear a range of team‑branded sideline apparel that you’ll also see all over Atlanta:
Typical sideline items include:
This style has become everyday casual wear for many Atlanta residents—you’ll see Falcons sideline‑style gear in grocery stores, gyms, MARTA trains, and office casual days all over the metro area.
If you’re planning to go to a game at Mercedes‑Benz Stadium or join a watch party in Atlanta, here’s what locals commonly wear to support the team.
Most Atlanta Falcons fans build their outfit around at least one team-branded item:
Many people then layer in neutral basics—jeans, black joggers, shorts, or leggings—to keep it simple and comfortable.
The Falcons’ season runs through late summer, fall, and early winter. In Atlanta, that means:
September–early October:
Mid‑season (October–November):
Late season (December and potential playoff games):
Even though the stadium is indoors, remember you may spend time outdoors walking from GWCC/CNN Center or Vine City MARTA stations, tailgating, or exploring downtown before or after the game.
Here’s a quick overview of the most common Falcons apparel types and when Atlantans typically wear them:
| Type of Falcons Wear | Typical Use in Atlanta | Notes |
|---|---|---|
| Replica jerseys | Games, watch parties, casual Fridays | More affordable, very popular with local fans |
| Authentic jerseys | Dedicated fans, collectors | Higher price, closer to player on‑field fit |
| T‑shirts and polos | Everyday wear, office casual, game days | Often feature “ATL” or updated logo |
| Hoodies and sweatshirts | Fall/winter games, late-season tailgates | Great for layering under or over jerseys |
| Caps and beanies | Year‑round; stadium, errands, outdoor activities | Quick way to show team support |
| Jackets and windbreakers | Cooler days, commuting, outdoor events | Often styled after sideline or coaching gear |
| Training gear | Gyms, parks, running the BeltLine | Lightweight, moisture‑wicking materials |
You can find Falcons apparel across the metro, from official stadium stores to general sports retailers and department stores.
On game days and some event days, the stadium itself has team stores and kiosks with:
These locations are particularly helpful if you want to match exact on‑field styles released that season.
Location (stadium):
Mercedes‑Benz Stadium
1 AMB Drive NW
Atlanta, GA 30313
If you’re taking MARTA, the GWCC/CNN Center station on the Blue/Green Line and Vine City station on the Green Line are the closest stops, with clearly marked walking routes to the stadium and surrounding fan zones.
In the heart of the city, you’ll often find Falcons wear at:
These are convenient if you’re staying in a downtown hotel and want gear before heading to the game or a nearby sports bar.
Throughout metro Atlanta, Falcons gear is commonly available at:
Inventory can vary by location, but basic jerseys, hats, and T‑shirts are usually stocked all season long.
Think about where you’ll be:
At the stadium:
Sports bars and watch parties:
Office or business settings:
Atlanta’s mix of heat, humidity, and occasional cold snaps means:
Falcons wear isn’t limited to Sundays:
Families across Atlanta commonly dress in matching or coordinating Falcons outfits, especially on Sundays.
Popular options include:
On game days, you’ll see families in Falcons wear at:
If you’re traveling into Atlanta and want to blend in with local fans:
Visitors often find that wearing Falcons colors makes it easier to strike up conversations on MARTA, at tailgates, and in neighborhood bars, especially in areas like Downtown, Castleberry Hill, and parts of Westside on game days.
Use this as a simple guide when planning your outfit in Atlanta:
Whether you’re a long‑time ATL resident or visiting for your first Falcons game, understanding what the Atlanta Falcons wear—and how fans around the city dress to match—helps you feel right at home in the sea of red and black that takes over Atlanta on Sundays.
