Where Is the HGTV Smart Home in Atlanta? What Locals Really Need to Know

If you’ve seen the HGTV Smart Home giveaway and wondered “Where in Atlanta is the HGTV Smart Home?”, you’re not alone. Many Atlanta residents and visitors try to track down the exact location, especially when a new giveaway features metro Atlanta.

The short answer:
HGTV does not publicly share the precise street address of the Smart Home while the promotion is active, primarily for privacy and safety reasons. However, they usually reveal the general neighborhood or city within the Atlanta area, and past homes have been located in suburban and intown communities around metro Atlanta, not in a single recurring spot.

Below is what you can realistically know about the HGTV Smart Home’s location in Atlanta—and how it fits into the city’s neighborhoods, housing market, and lifestyle.

How HGTV Typically Handles the Smart Home “Location”

HGTV Smart Homes are usually:

• Built or renovated in a specific metro area, announced in advance (for example, “Atlanta, Georgia”).
• Described by city or neighborhood type (e.g., “close to downtown,” “near shopping and dining,” “suburban family community”).
• Shown on TV and in photos in a way that highlights the design and technology, not the specific address.

For Atlanta-based Smart Homes, HGTV generally:

• Identifies the home as being “in Atlanta” or “in the Atlanta area.”
• May mention a broad area (such as “north of the city,” “near Buckhead,” or “in a suburb just outside Atlanta”).
• Avoids posting an exact street address or detailed directions during the sweepstakes.

Once a winner is chosen, the home transfers to that private individual, so it’s treated like any other private residence in metro Atlanta.

Can You Visit the HGTV Smart Home in Atlanta?

In nearly all cases, no, the HGTV Smart Home is not open to public tours once built, even if it’s somewhere in or around Atlanta.

Reasons typically include:

• Owner privacy: After the giveaway, a private owner takes possession.
• Neighborhood rules: Many metro Atlanta communities (HOAs, gated subdivisions, or townhome complexes) restrict non-resident traffic and tours.
• Safety and liability: Organizing daily public tours through a private home is rarely practical.

If you’re in Atlanta and interested in smart-home design ideas, you won’t be able to walk through the actual HGTV Smart Home, but you can:

• Explore model homes in smart-home–focused new construction communities around metro Atlanta (often along GA-400 north, I‑75 northwest, and I‑85 northeast corridors).
• Visit local home shows and expos that feature smart-home technology and similar design upgrades.

Where in Metro Atlanta Do Homes Like the HGTV Smart Home Tend to Be?

While each year is different, homes similar in style and concept to the HGTV Smart Home are often located in:

1. North Metro Atlanta Suburbs

Areas north of the city are known for newer planned communities and smart-home–friendly construction:

• Alpharetta / Johns Creek: High-tech, well-developed suburbs with plenty of new builds, townhomes, and luxury properties that often include smart-home systems.
• Milton / Cumming: Larger lots, newer subdivisions, and a mix of upscale and family-oriented neighborhoods.
• Roswell: A blend of historic charm and newer neighborhoods, with many renovated homes incorporating smart technology.

These areas often appeal to HGTV-style projects because they offer:

• Master-planned communities.
• Space for open floor plans, outdoor living areas, and three-car garages.
• Easy access to shopping, dining, and schools that look appealing on TV.

2. Northwest and West of Atlanta

• Smyrna / Vinings: Popular for townhomes and newer single-family developments close to The Battery Atlanta and Truist Park.
• Marietta (especially East Cobb): Established neighborhoods where homes are frequently renovated with modern, smart features.

These communities showcase the kind of “livable luxury” that fits the HGTV Smart Home brand.

3. Intown and Near-Intown Atlanta

Some years, HGTV homes and similar showcase projects favor intown vibes, featuring:

• Brookhaven and Buckhead: Upscale, centrally located, and full of new infill construction with high-end smart-home packages.
• West Midtown / Upper Westside: Rapidly developing, with modern townhomes and loft-style homes that often incorporate smart features.
• Old Fourth Ward / Inman Park / Reynoldstown: Trendy, walkable neighborhoods where renovated bungalows and modern builds highlight design-forward living.

While HGTV may label a project as “in Atlanta,” the exact spot could be inside the city limits or just outside in one of these popular pockets.

Why HGTV Keeps the Exact Atlanta Address Private

If you live in metro Atlanta, you might be tempted to “house hunt” by matching backgrounds or trying to recognize streets. HGTV’s approach makes this difficult on purpose.

Common reasons the specific location isn’t public:

• Protecting the eventual owner: The winner didn’t sign up for a constant stream of visitors driving by or knocking on the door.
• Respecting neighbors and HOAs: Many Atlanta neighborhoods, especially those with HOAs or gated entries, discourage extra traffic and sightseers.
• Security concerns: Publicizing a high-value, tech-heavy home’s exact location can invite unwanted attention.

So even though the home is “in Atlanta,” it’s meant to be seen on screen, not in person.

How the HGTV Smart Home Fits into Atlanta’s Housing Landscape

If you’re in Atlanta and curious because you’re:

• Thinking about moving within the metro area, or
• Considering a smart home of your own,

it helps to understand how the HGTV Smart Home concept relates to real, everyday Atlanta housing.

Design Features You’ll Actually See Around Atlanta

The show tends to highlight trends that are already visible in modern metro Atlanta construction:

• Smart thermostats, locks, and lighting systems
• Open-concept kitchens with islands and walk-in pantries
• Outdoor living spaces (covered patios, decks, and sometimes small plunge pools)
• Laundry rooms near primary suites or upstairs near bedrooms
• Drop zones / mudrooms off the garage, popular in suburban Atlanta

You can find homes with similar features in:

• Newer subdivisions in South Forsyth, Cherokee, Gwinnett, and Cobb counties
• Intown Atlanta rebuilds and major renovations in neighborhoods like Chamblee, Brookhaven, and West Midtown
• High-end townhome communities in Sandy Springs, Dunwoody, and Buckhead

If You’re Moving to Atlanta and Love the Idea of an HGTV-Style Smart Home

You don’t need the actual HGTV Smart Home to live that lifestyle in Atlanta. Instead, focus on:

1. Picking the Right Area

Here’s a simplified overview of where to look based on the kind of Smart Home feeling you want:

2. Looking for Smart-Home–Ready Properties

When browsing listings in metro Atlanta, look for mentions of:

• Pre-wired networking and security
• Smart thermostats and app-controlled HVAC
• Smart doorbells and locks
• Built-in audio, lighting, or whole-home automation

These are very common upgrade packages in many new Atlanta subdivisions.

3. Retrofitting an Existing Atlanta Home

If you already own a home in Atlanta, you can gradually bring it up to “HGTV Smart Home” standards by:

• Adding smart plugs and bulbs in key rooms.
• Upgrading to Wi-Fi–enabled thermostats and garage door openers.
• Installing smart security cameras and doorbells, which are popular in Atlanta’s intown and suburban neighborhoods.
• Considering professional low-voltage installers if you’re doing more advanced systems in larger homes.

Local Atlanta Resources If You Want Your Own “Smart Home”

While you can’t walk into the HGTV Smart Home itself, you can explore smart-home ideas locally:

• Home shows and expos at places like the Georgia World Congress Center often feature smart-home vendors and full-room displays.
• Model homes in new developments around Alpharetta, Cumming, Marietta, and Gwinnett County frequently showcase integrated smart systems.
• Many metro Atlanta builders now advertise “smart home packages” as standard or optional upgrades.

If you prefer in-person guidance, you can:

• Work with a local real estate agent who specializes in newer or tech-enabled homes.
• Consult licensed electricians or low-voltage contractors experienced with whole-home automation in metro Atlanta neighborhoods.

Key Takeaways for Atlantans

• The exact street address of any HGTV Smart Home in Atlanta is not publicly shared, mainly for privacy and security.
• The home is usually in a desirable metro Atlanta area—sometimes intown, sometimes in a nearby suburb—but not open to the public.
• If you’re living in or moving to Atlanta, you can easily find or create a similar smart-home experience in many communities across the region, from intown neighborhoods to north Fulton and Cobb suburbs.
• To get the “HGTV feel,” focus on location, layout, and smart upgrades rather than tracking down the exact TV home.

In other words: the exact HGTV Smart Home might be hidden somewhere in metro Atlanta, but everything that makes it special is very achievable in Atlanta’s real-world housing market.