Where Is the Atlanta Peach Drop? Your Guide to Atlanta’s New Year’s Eve Icon

The Atlanta Peach Drop is one of the city’s best-known New Year’s Eve traditions. If you’re trying to figure out where the Peach Drop happens now, you’re not alone—its location has changed a few times over the years.

Below is a clear, Atlanta-focused guide to where the Peach Drop is held, how the location has shifted, and how to stay on top of the latest details before you head out on December 31.

Where Is the Atlanta Peach Drop Usually Held?

The Atlanta Peach Drop is most closely associated with Underground Atlanta, just south of downtown:

Typical Peach Drop location (historically)

  • Underground Atlanta
  • General area: 50 Upper Alabama St SW, Atlanta, GA 30303
  • Neighborhood: Downtown / Five Points

For years, when people in Atlanta said, “We’re going to the Peach Drop,” they meant heading to Underground Atlanta, near the Five Points MARTA Station and the heart of downtown.

However, the event has not been held every year, and its exact setup, stage locations, and access points can change. In some years, it has been paused, moved, or reconfigured due to development changes, planning decisions, or large-event logistics.

Because of this, you should always check the current year’s plans before you go.

Has the Peach Drop Ever Moved?

Yes. While Underground Atlanta is the best-known Peach Drop home, the event has shifted locations and formats in some years. Factors that can affect where it’s held include:

  • Changes in ownership or development at Underground Atlanta
  • City decisions about crowd control, transportation, and safety
  • Event organizers partnering with different venues or sponsors

In some years, the Peach Drop has been canceled or on hiatus rather than moved. When that happens, Atlantans often turn to neighborhood celebrations, hotel parties, or private events instead.

Because plans can vary year by year, always treat past locations as historical reference, not a guarantee for the current New Year’s Eve.

How to Confirm the Current Peach Drop Location

Plans for the Atlanta Peach Drop are usually announced closer to New Year’s Eve, so it’s smart to confirm details before you head out into the crowd.

You can typically verify the current year’s Peach Drop location and schedule by checking:

  • City of Atlanta announcements
    • Look for event updates from the Mayor’s Office or city public information channels.
  • Fulton County or Downtown Atlanta event information
    • Downtown-focused organizations often share major New Year’s Eve plans.
  • Local Atlanta news outlets
    • TV and radio stations in Atlanta usually cover whether the Peach Drop is happening and where.

If you’re staying at a hotel downtown or near Underground Atlanta, the front desk staff often know where large public celebrations are scheduled that year.

Getting to the Peach Drop: Transportation Basics

If the Peach Drop is held at or near Underground Atlanta, here’s how people in Atlanta typically get there:

Using MARTA 🚇

For most locals and visitors, MARTA is the easiest way to reach a downtown Peach Drop event:

  • Nearest station:
    • Five Points Station (serves all main rail lines)
  • From Five Points, Underground Atlanta is a short walk away.

Tips if you’re riding MARTA on New Year’s Eve:

  • Load your Breeze Card earlier in the day to avoid lines.
  • Expect crowded trains before and after midnight.
  • Check for any extended service hours or schedule changes announced for the holiday.

Driving and Parking 🚗

Driving to a downtown New Year’s event can be challenging due to:

  • Street closures
  • Heavy pedestrian traffic
  • Limited or higher-priced parking

If you do drive, look for:

  • Public parking decks in downtown Atlanta
  • Parking near Peachtree Center, Georgia State University, or the Capitol area, then walking or taking MARTA one stop

Plan extra time, and be ready for post-midnight congestion when everyone leaves at once.

Rideshare and Taxis

Rideshare services and taxis are commonly used, but:

  • You may have to walk a few blocks to a designated pickup area away from closed streets.
  • Prices can surge around midnight during major events.

If you’re going with a group, choose a simple landmark (for example, a nearby hotel entrance) as a meetup point after the event.

What Area Should You Head Toward?

If the Peach Drop is happening at or near its traditional home, you’ll be aiming for the core of downtown Atlanta, close to:

  • Underground Atlanta
  • Five Points
  • Nearby streets like Peachtree St SW, Marietta St NW, and Alabama St SW

Here’s a simple summary:

QuestionQuick Answer (Typical / Historical)
Main Peach Drop areaUnderground Atlanta, downtown Atlanta
Landmark transit stopFive Points MARTA Station
General address landmarkAround 50 Upper Alabama St SW, Atlanta, GA 30303
Best transport for most peopleMARTA rail or rideshare
Do plans change year to year?Yes – sometimes moved, paused, or modified

Use this as a starting point, then confirm the latest official details for the specific year you’re attending.

Local Tips if You’re Going to the Peach Drop

If the Peach Drop is on and you plan to go:

  • Arrive early
    Crowds build well before midnight, especially if there’s live music or other entertainment.

  • Dress for the weather
    Atlanta can be chilly and damp on New Year’s Eve, especially downtown with wind between buildings.

  • Bring only what you need
    Large bags may be slow to search or restricted, depending on event security rules.

  • Know your exit plan
    Decide in advance whether you’ll walk to MARTA, grab a rideshare, or meet friends at a specific spot after the drop.

  • Travel with your group
    With large crowds and noise, it’s easy to get separated. Pick a backup meeting place away from the densest area.

If the Peach Drop Is Not Happening This Year

In years when the official Atlanta Peach Drop is not held, locals often look for:

  • Neighborhood New Year’s Eve events (Grant Park, Old Fourth Ward, Midtown, Westside, etc.)
  • Hotel or rooftop parties in downtown or Buckhead
  • Family-friendly early evening events at attractions around the city

If you specifically want the big countdown experience, check what’s happening at:

  • Major hotels in downtown or Midtown
  • Large event venues or performance spaces
  • Popular Atlanta nightlife districts

In summary, the Atlanta Peach Drop is traditionally centered at Underground Atlanta in downtown, near the Five Points MARTA Station, but the event’s status and exact setup can change from year to year. Before you make New Year’s Eve plans, take a moment to confirm whether the Peach Drop is happening, where it’s being held, and what time festivities begin, then plan your route into and out of downtown accordingly.