Atlanta Marketing Jobs: How to Build Your Career in the ATL

Atlanta has become a major hub for marketing, advertising, and digital media in the Southeast. If you’re searching for Atlanta marketing jobs, you’ll find opportunities ranging from entry-level coordinator roles to senior brand leadership at global companies.

This guide walks through how the marketing job market works specifically in Atlanta, where to look, what skills are in demand, and how to make local connections that actually lead to offers.

Why Atlanta Is a Strong Market for Marketing Jobs

Atlanta combines a few advantages that make it attractive for marketing professionals:

• Corporate headquarters: Many large companies base regional or global operations here, creating in-house marketing roles.
• Agency ecosystem: Midtown, Buckhead, and in-town neighborhoods host a dense network of agencies and consultancies.
• Media and entertainment: Film, TV, music, and sports industries all rely heavily on marketing and content.
• Tech and startups: Growing tech corridors around Midtown, Buckhead, Perimeter Center, and Alpharetta need digital marketing talent.

If you want a career that can span brand management, digital marketing, content, analytics, and creative, Atlanta offers paths in all of these areas.

Common Types of Marketing Jobs in Atlanta

Most Atlanta marketing roles fall into a few broad buckets. Titles vary by company, but the responsibilities are similar.

Corporate / In‑House Marketing Roles

You’ll find these at Fortune 500 companies, regional brands, hospitals, universities, and nonprofits:

• Marketing Coordinator / Specialist – Campaign support, email marketing, social media, basic reporting. Often entry-level.
• Marketing Manager – Owns specific channels or product lines, coordinates with sales and product teams.
• Brand Manager – Oversees brand positioning, messaging, and multi-channel campaigns.
• Product Marketing Manager – Connects product features to customer needs, supports sales enablement.
• Content Marketing Manager – Plans and manages blogs, whitepapers, videos, and newsletters.
• Email / CRM Manager – Manages automated campaigns, segmentation, lead nurturing.
• Marketing Director / VP – Sets strategy, manages teams, and oversees budgets.

In Atlanta, these jobs are concentrated around:

• Downtown / Midtown – Major corporate offices, tech firms, and institutions.
• Buckhead – Financial and professional services firms.
• Perimeter Center / Dunwoody / Sandy Springs – Regional headquarters and large employers.
• Alpharetta / North Fulton – Tech and SaaS companies.

Agency and Creative Roles

Atlanta’s agency scene is active, with roles like:

• Account Coordinator / Account Manager – Client communication, project coordination.
• Digital Marketing Specialist – Paid search, paid social, SEO, and analytics.
• Social Media Manager – Organic and paid social content, community management.
• Copywriter / Content Writer – Ad copy, website content, scripts, and long-form content.
• Graphic Designer / Art Director – Visual branding, ad creative, campaigns.
• Media Planner / Buyer – Plans and purchases media across digital, TV, radio, print, and out-of-home.

Agencies are heavily clustered in Midtown, Old Fourth Ward, West Midtown, and Buckhead.

Digital & Analytics Roles

With Atlanta’s growth in tech and data, many marketing jobs now focus on measurement and performance:

• SEO Specialist
• Performance Marketing Manager
• Marketing Analyst / Marketing Data Analyst
• Marketing Operations / Automation Specialist

These roles often support e-commerce, SaaS, fintech, healthcare, and logistics companies that are active in the Atlanta area.

What Skills Are in Demand in Atlanta’s Marketing Scene?

While soft skills like communication and collaboration matter everywhere, Atlanta employers frequently look for:

• Digital marketing skills
  • Paid search (Google Ads)
  • Paid social (Meta, LinkedIn, TikTok)
  • SEO and content optimization
  • Email marketing and automation
• Analytics and reporting
  • Google Analytics
  • Dashboard tools (e.g., Looker Studio, Tableau, Excel)
  • Campaign performance tracking and insights
• Content and storytelling
  • Short-form social content
  • Blog posts and long-form articles
  • Video concepts and scripts
• Project management
  • Managing timelines, creative reviews, and cross-functional stakeholders
• Local market understanding
  • Comfort working with Atlanta’s diverse neighborhoods and audiences
  • Familiarity with local events, sports teams, and cultural touchpoints

If you’re trying to stand out in Atlanta, a mix of digital skills plus strong writing or analytical ability is especially valuable.

Typical Experience Levels and Career Paths

Here’s a simple overview of how marketing careers often progress in Atlanta:

In Atlanta, it’s common to move between agencies and in-house roles over time. Some professionals start at agencies in Midtown, build experience quickly, then move to an in-house role at a larger company around Perimeter, Alpharetta, or Buckhead.

Where to Find Atlanta Marketing Jobs

You can search by title, but also by location and industry to find a better fit.

1. Major Employers and Sectors in the Atlanta Area

Many larger organizations regularly hire for marketing positions. Sectors that commonly post marketing roles include:

• Fortune 500 and regional headquarters
• Universities and colleges (e.g., Georgia State University, Georgia Tech, Emory University)
• Healthcare systems (e.g., Emory Healthcare, Piedmont Healthcare)
• Logistics and transportation
• Fintech and SaaS
• Sports and entertainment (e.g., teams playing at Mercedes-Benz Stadium, State Farm Arena, and Truist Park)
• Nonprofits and cultural institutions (e.g., museums, performing arts centers)

You’ll usually find roles posted on each organization’s careers page and major online job boards.

2. Agencies and Creative Shops

Atlanta has numerous:

• Full-service advertising agencies
• Digital marketing agencies
• PR and communications firms
• Boutique creative studios

If you’re interested in agency life, focus your search around Midtown, Buckhead, and in-town creative districts like Old Fourth Ward and West Midtown.

3. Local Job Boards and Community Resources

Alongside national job sites, consider:

• Atlanta-focused community boards that list local marketing and creative jobs.
• Online communities for Atlanta tech and startups, which often share growth and marketing openings.
• Professional organizations that may have member job boards.

While many of these are online-only, they can give you more localized listings than broad national sites.

Networking for Marketing Jobs in Atlanta

In Atlanta, who you know can help you hear about roles earlier, but you can build those connections over time even if you’re new to the city.

Join Local Professional Groups

You may find value in joining or following Atlanta chapters of:

• General business and networking groups
• Industry-specific associations for:
  • Marketing and communications
  • Advertising and creative
  • Public relations and media

These groups often host meetups, workshops, and panels where you can learn and network in person.

Attend Events and Meetups

Look for:

• Marketing and social media meetups in Midtown, Buckhead, or Old Fourth Ward.
• Tech and startup gatherings around Midtown’s innovation centers and incubators.
• Creative and design events in West Midtown and in-town neighborhoods.

📌 Tip: Bring a simple, clear pitch about what you do (or want to do) in marketing in Atlanta. That makes it easier for people to remember you and refer you to relevant roles.

Use LinkedIn with a Local Focus

• Set your location to Atlanta, GA for recruiter searches.
• Follow Atlanta-based companies you admire.
• Connect with:
  • Marketing managers
  • Recruiters
  • Agency account leads
  • Creative directors

When you send connection requests, mention a specific Atlanta connection (an event, shared interest, or local company) rather than a generic note.

Atlanta-Specific Tips for Landing a Marketing Job

Tailor Your Resume and Portfolio to Local Employers

• Highlight any experience with multi-cultural or regional campaigns, which matters in a diverse city like Atlanta.
• If possible, include work that relates to:
  • Sports marketing
  • Events and experiential marketing
  • Hospitality and tourism
  • Tech or startups
• Emphasize tools commonly used by Atlanta employers, such as major email platforms, ad managers, and analytics dashboards.

Leverage Internships and Contract Roles

Atlanta companies often use internships, apprenticeships, and contract roles to test new marketing talent. These are especially common:

• At agencies needing extra help for big campaigns
• At startups in high-growth phases
• At universities, hospitals, and nonprofits with project-based needs

Even short-term roles can help you build local references and Atlanta-specific work samples.

Show You Understand Atlanta’s Market

When interviewing:

• Reference local events, neighborhoods, or institutions that matter to the target audience.
• Show awareness of the differences between:
  • Intown and suburban audiences
  • Commuters vs. remote workers
  • Students, young professionals, and long-time residents
• If the company serves the wider metro area, be ready to think about Gwinnett, Cobb, DeKalb, Clayton, and North Fulton audiences as well.

Entry-Level Marketing Jobs in Atlanta: Getting Your First Role

If you’re just starting out, focus on roles that allow you to build core skills:

• Marketing Assistant / Coordinator
• Social Media Coordinator
• Junior Copywriter / Content Creator
• Digital Marketing Assistant
• Communications or PR Assistant

To strengthen your candidacy locally, you can:

• Volunteer to help a local nonprofit, community group, or small business with:
  • Social media posts
  • Email newsletters
  • Simple flyers or basic website updates
• Take on small freelance projects for Atlanta-based clients.
• Build a portfolio that shows real work tied to the Atlanta area when possible.

Mid-Career and Senior-Level Marketing Roles in Atlanta

If you already have experience, Atlanta offers opportunities to step into:

• Marketing Manager / Senior Manager
• Brand or Product Marketing Manager
• Head of Growth / Performance Marketing
• Creative Director / Content Director
• Director or VP of Marketing

At these levels, Atlanta employers often look for:

• Experience leading teams or managing agencies.
• A track record of measurable impact on revenue, leads, or brand metrics.
• Ability to collaborate with sales, product, operations, or executive leadership.
• Comfort representing the company at Atlanta events, conferences, and partnership meetings.

Working Remotely in Marketing While Based in Atlanta

Many Atlanta marketing professionals:

• Work fully remote for companies elsewhere but choose to live in Atlanta.
• Combine local freelance work with remote agency or startup contracts.

If that’s your plan:

• Make it clear on your resume and profiles that you’re Atlanta-based but open to remote or hybrid roles.
• Use local coworking spaces or coffee shops if you prefer a professional environment or want informal networking chances.
• Stay plugged into Atlanta’s marketing community, even if your main job is remote. It gives you options if you ever want or need to transition locally.

Practical Next Steps If You’re Looking for an Atlanta Marketing Job

To move forward efficiently:

1. Define your focus
   Decide if you’re more interested in:

   • Agency vs. in-house
   • Digital performance vs. content/creative vs. brand/strategy
   • Specific sectors (tech, healthcare, sports, nonprofit, etc.)

2. Update your materials

   • Resume emphasizing digital skills and measurable outcomes
   • Portfolio with any Atlanta-relevant examples if possible
   • LinkedIn with Atlanta, GA as your location and a clear headline

3. Target Atlanta employers and agencies

   • Search by Atlanta, GA plus titles like “Marketing Manager,” “Digital Marketing Specialist,” or “Social Media Manager.”
   • Check both large employers and smaller agencies or startups.

4. Network intentionally

   • Join at least one Atlanta-based professional group.
   • Attend a few local meetups or panels to meet hiring managers and peers.
   • Reach out to a small number of people each week who work in Atlanta marketing roles you’d like to have.

5. Stay flexible on titles and first steps

   • In Atlanta, job titles can vary widely; a “Coordinator” role at a fast-growing company can offer more responsibility than “Manager” at a slower-moving organization.
   • Focus on the actual responsibilities and potential for growth, not just the title.

By combining targeted applications with Atlanta-focused networking and skills, you can tap into the city’s growing marketing ecosystem and find roles that match your interests and experience.