Entry-Level Marketing Jobs in Atlanta: How to Start Your Career in the ATL

Atlanta is one of the Southeast’s biggest hubs for marketing, media, and tech, which makes it a strong place to launch a marketing career. If you’re searching for entry level marketing jobs in Atlanta, you’ll find opportunities in corporate offices, agencies, startups, nonprofits, and even government-related organizations.

This guide walks through the main types of entry-level marketing roles in Atlanta, where to find them, what skills local employers look for, and how to use Atlanta’s resources to get hired faster.

Why Atlanta Is a Strong City for Entry-Level Marketing Jobs

Atlanta’s job market is shaped by a few key advantages:

• Major corporate headquarters in and around Downtown, Midtown, and Buckhead
• A growing tech and startup scene centered around Midtown and the Georgia Tech area
• A large number of marketing, PR, and creative agencies
• A strong film, TV, and entertainment industry, especially around southwest and midtown Atlanta
• Dozens of universities and colleges feeding talent into internships and junior roles

For an entry-level marketer, that translates into:

• More first-rung positions (assistant, coordinator, specialist)
• A mix of in-office, hybrid, and remote roles based in Atlanta
• A chance to gain experience in B2C, B2B, tech, nonprofit, and entertainment marketing

Common Entry-Level Marketing Roles in Atlanta

Most early-career marketing jobs in Atlanta fall into a few common titles. Exact duties differ by company, but this table gives a quick feel for what you might see.

Snapshot of Typical Entry-Level Marketing Roles

You might also see roles like Campaign Coordinator, Email Marketing Assistant, or Junior Account Executive at agencies. Most will be grouped under “Marketing” or “Communications” on job sites.

Where Entry-Level Marketing Jobs Are in Atlanta

1. Corporate Headquarters & Large Employers

Many big companies in the Atlanta area regularly hire at the entry level for marketing, brand, and communications roles. Offices are spread across:

• Downtown & Midtown Atlanta – major office towers, media companies, and tech firms
• Buckhead – corporate offices, financial services, and luxury brands
• Perimeter Center (Sandy Springs/Dunwoody) – regional and national headquarters
• Cumberland/Galleria area – large corporate campuses near Truist Park

Within these corridors, you’ll find marketing roles tied to:

• Consumer brands
• Financial services
• Healthcare systems
• Logistics and transportation
• Technology and software

Entry-level corporate roles often come with more structured training, benefits, and clear promotion paths, but they may also be more competitive.

2. Marketing & Advertising Agencies

Atlanta has a long-established agency scene, including:

• Full-service advertising agencies
• PR and communications shops
• Digital marketing, SEO, and social media agencies
• Creative studios and production companies

Agencies frequently hire:

• Account Coordinators / Junior Account Executives
• Social Media Coordinators
• Junior Copywriters and Designers
• Digital Marketing Assistants

Agency work is typically fast-paced and gives exposure to multiple industries, which is useful early in your career. Offices are often clustered in Midtown, Downtown, Buckhead, and along the BeltLine.

3. Startups & Tech Companies

The Midtown “Tech Square” area near Georgia Tech and surrounding neighborhoods (Old Fourth Ward, West Midtown, Inman Park) have become hotspots for startups and growth-stage tech companies.

Entry-level roles here may focus on:

• Growth marketing
• Product marketing support
• Performance marketing (paid ads, A/B testing)
• Content and community building

These environments often value adaptability, digital skills, and data comfort over a long resume. Internships, project portfolios, and personal websites can carry extra weight.

4. Nonprofits, Arts, and Cultural Institutions

Atlanta’s nonprofit and arts communities need marketing support as well. Entry-level jobs can be found at:

• Arts organizations and theaters
• Museums and cultural centers
• Social service nonprofits
• Local community organizations

These roles often blend marketing, communications, event promotion, and fundraising support. You may be a team of one or two, which can give you a broad skill set early on.

Typical Requirements for Entry-Level Marketing Jobs in Atlanta

Most entry-level marketing jobs in Atlanta look for a combination of education, skills, and hands-on experience, even if short-term.

Education and Training

Common expectations:

• Bachelor’s degree in marketing, communications, business, journalism, PR, or related fields
• Some employers accept equivalent experience, especially in smaller businesses or startups
• Marketing or digital media certificates from recognized programs, including local universities or online platforms, can help

Core Skills Atlanta Employers Value

Local hiring managers often look for:

• Writing and editing skills – for emails, social posts, blog content, and basic copy
• Digital comfort – using content management systems, social platforms, and basic HTML is a plus
• Analytics awareness – familiarity with website analytics, social metrics, and performance dashboards
• Project and time management – being able to juggle multiple projects and meet deadlines
• Collaboration – many marketing teams interact closely with sales, design, and product

Specific tools that come up frequently in Atlanta job descriptions include:

• Email platforms (Mailchimp, HubSpot, Salesforce Marketing Cloud)
• Social media schedulers (Hootsuite, Sprout Social, Later)
• Basic design tools (Canva, Adobe Express, and sometimes Adobe Creative Cloud)
• Analytics tools (Google Analytics, social platform insights, basic Excel)

You do not have to know everything at once, but showing progress in a few of these areas can set you apart.

How to Find Entry-Level Marketing Jobs in Atlanta

1. Use Major Job Boards with Location Filters

Search for terms like:

• “entry level marketing Atlanta”
• “marketing coordinator Atlanta”
• “digital marketing assistant Atlanta”
• “social media coordinator Atlanta”

Filter for “Entry level” or “0–2 years experience” and set the location to Atlanta, GA and nearby areas (Sandy Springs, Decatur, Marietta) if you’re open to commuting.

2. Check Local University and College Job Boards

If you are a student or recent graduate in Metro Atlanta, tap into campus job resources. Many employers specifically target Atlanta-based colleges when hiring entry-level marketers.

Common local institutions with career centers include:

• Georgia State University (Downtown Atlanta)
• Georgia Tech (Midtown Atlanta)
• Kennesaw State University (Kennesaw and Marietta)
• Clark Atlanta University, Spelman College, Morehouse College (Atlanta University Center)
• Emory University (Druid Hills)

Their career centers and alumni offices often list internships, assistant roles, and early-career marketing jobs that may not be widely posted elsewhere.

3. Attend Career Fairs and Networking Events

In Atlanta, in-person events still matter. Look for:

• University career fairs (many are open to alumni)
• Professional association events (such as marketing, advertising, or PR groups)
• Startup pitch nights and demo days around Midtown and West Midtown
• Chamber of Commerce events in neighborhoods like Buckhead, Midtown, and Perimeter

Bring copies of your resume and a short, clear description of what you’re looking for:
“Entry-level digital marketing or social media roles in Atlanta, with a focus on content and analytics.”

4. Leverage Co-Working Spaces and Innovation Hubs

Co-working spaces in Atlanta often host:

• Workshops on marketing, branding, and digital advertising
• Informal meetups where founders and marketers connect
• Bulletin boards or internal job postings

Areas to explore include:

• Co-working spaces in Midtown near Tech Square
• Spaces along the Atlanta BeltLine (Old Fourth Ward, Inman Park, Ponce area)
• Creative and startup hubs in West Midtown

These can be especially useful if you’re interested in startups or freelance/contract marketing work.

Internships and Part-Time Work: A Common Stepping Stone

Many of Atlanta’s entry-level marketing openings go first to people who already have some internship or campus experience.

Where to Look for Marketing Internships in Atlanta

• Corporate internship programs (often based in Midtown, Buckhead, Perimeter)
• Agencies that bring on summer or semester-long interns
• Universities, athletic departments, and student organizations
• Local nonprofits that need help with social media and event promotion

Even unpaid or short-term volunteer work—for example, managing social media for a neighborhood association or helping promote a local event—can help you build a portfolio.

Building a Competitive Marketing Resume in Atlanta

Highlight Local and Hands-On Experience

Atlanta employers tend to respond well to practical examples, not just coursework. On your resume:

• List campus activities where you handled promotion or communications
• Include class projects that involved campaigns, branding, or market research
• Add freelance or volunteer projects for Atlanta-based businesses or organizations
• Show local involvement, like working with a community group, festival, or arts event

Show Measurable Impact When Possible

Even at the entry level, try to quantify your impact:

• “Increased Instagram followers for a student club by 30% in 4 months”
• “Coordinated email newsletter for local nonprofit; average open rate 35%”
• “Helped plan and promote event with 200+ attendees in Midtown Atlanta”

Numbers make your experience more concrete to hiring managers.

Using Atlanta’s Career Resources and Public Services

Atlanta and the State of Georgia provide several official career support options that can be useful if you’re early in your marketing career.

Georgia Department of Labor – Career Centers

The Georgia Department of Labor (GDOL) operates career centers that offer:

• Job search assistance
• Resume and interview workshops
• Access to local employer postings

While not marketing-specific, they can help you with core job search skills and point you toward local openings.

One central resource is the GDOL Career Center in the metro area. Before visiting, it’s a good idea to check current locations and hours through official state channels or by calling their general information line.

Atlanta-Focused Workforce and Training Programs

Metro Atlanta has workforce development programs that sometimes include digital skills or business training, which can support a marketing career. These may offer:

• Basic computer and office software training
• Resume building and career coaching
• Sometimes, short courses that touch on social media or communications

If you live within the City of Atlanta limits, check city-run workforce development services; if you are in another county (DeKalb, Fulton outside the city, Cobb, Gwinnett), your county may have additional resources.

Salary and Cost-of-Living Considerations in Atlanta

Entry-level marketing pay in Atlanta varies by:

• Company size (large corporations usually pay more than small nonprofits)
• Role type (technical digital roles and analyst tracks often pay higher)
• Location and commute expectations (intown vs. outer suburbs)

Because housing and transportation costs differ across the metro area, factor in:

• Whether the job is in-office, hybrid, or remote
• Access to MARTA or other transit options if you don’t drive
• Parking costs, especially in Downtown and Midtown

If you’re comparing offers, think about the total package—salary, benefits, commuting time, and growth opportunities—rather than salary alone.

Tips to Stand Out in the Atlanta Entry-Level Marketing Market

A few focused strategies can significantly improve your chances in Atlanta:

1. Build a small but strong portfolio.
Include:

• 2–3 social media posts or mini-campaigns you designed
• A blog post or email newsletter sample
• A one-page summary of a campaign idea for an Atlanta-based business or event

2. Tailor your resume for each role.
Match your wording to the job description keywords (digital marketing, social media, copywriting, analytics, etc.), and emphasize any Atlanta-specific experience.

3. Follow local companies on social media.
Engage with Atlanta-based brands, agencies, and startups. Comment thoughtfully and learn their tone and audience. This can help in interviews and occasionally leads to networking opportunities.

4. Prepare Atlanta-specific interview examples.
If asked about where you’d market an event, or how you’d reach local audiences, you might reference:

• Young professionals in Midtown and Old Fourth Ward
• Families in Decatur or East Cobb
• College students around Downtown and the Atlanta University Center

Showing you understand local neighborhoods and audiences makes you more credible.

5. Be open to hybrid roles.
You might start as a Marketing and Administrative Assistant or a Development and Communications Assistant at a nonprofit. These hybrid roles can still give you solid marketing experience in Atlanta.

What Someone in Atlanta Should Do Next

If you’re ready to find an entry-level marketing job in Atlanta, a simple starting plan:

1. Create or refresh your resume with your most relevant marketing experience or coursework.
2. Build a small online portfolio (even a simple shared folder) showcasing writing, social media, or project samples.
3. Search Atlanta-specific job boards and filter for “entry level” and “marketing,” including nearby suburbs.
4. Target 10–15 companies in Metro Atlanta whose products or services genuinely interest you and follow them online.
5. Attend at least one local event or career workshop in the next month—through a university, career center, or professional meetup.

By combining targeted applications with in-person networking and a clear focus on Atlanta’s local market, you can position yourself strongly for entry level marketing jobs in Atlanta and begin building a long-term career in one of the South’s most active business cities.