Marketing Jobs in Atlanta: Where the Opportunities Are and How to Get Hired

Atlanta is one of the Southeast’s biggest hubs for business, media, and tech—so it’s no surprise that marketing jobs in Atlanta are in high demand. Whether you’re just starting out, changing careers, or looking to move up into management, Atlanta offers a wide range of roles across agencies, corporations, startups, and nonprofits.

This guide walks through where marketing jobs are in Atlanta, what skills employers look for, typical roles and salaries, key neighborhoods and employers, and how to actually land a job here.

Why Atlanta Is a Strong City for Marketing Careers

Atlanta’s marketing scene is powered by a mix of:

• Big national brands with headquarters or major offices here
• Advertising and digital agencies serving clients across the U.S.
• Film, TV, and entertainment growth that boosts content and social media roles
• Tech and startups clustered in Midtown and along the Peachtree corridor
• Nonprofits, universities, and healthcare systems that all need communications support

If you live in Atlanta (or are moving here), this combination means:

• A steady stream of marketing openings at multiple experience levels
• Options in B2C, B2B, government, higher education, and nonprofit marketing
• Both remote-friendly jobs and on-site roles in key commercial districts

Common Types of Marketing Jobs in Atlanta

Marketing roles here range from entry-level to executive. Titles vary by employer, but many fall into these buckets:

Entry-Level and Early Career Roles

Typical for recent grads or career changers:

• Marketing Coordinator / Assistant
• Social Media Coordinator
• Digital Marketing Assistant
• Content Writer / Copywriter (Junior)
• Email Marketing Assistant
• SEO/SEM Assistant or Specialist (Junior)

These roles often focus on:

• Posting to social platforms
• Assisting with email campaigns
• Updating websites and basic SEO tasks
• Pulling performance reports
• Event support and admin tasks

Mid-Level Marketing Roles

For professionals with a few years of experience:

• Marketing Specialist (generalist or channel-specific)
• Digital Marketing Manager
• Brand Manager / Associate Brand Manager
• Content Marketing Manager
• Social Media Manager
• Paid Media / PPC Specialist
• Marketing Analyst

These roles start owning strategy, budgets, and key performance metrics.

Senior and Leadership Roles

Common in larger companies, agencies, and institutions:

• Marketing Director
• Director of Digital Marketing
• VP of Marketing / VP of Growth
• Chief Marketing Officer (CMO)
• Head of Brand / Head of Growth

These positions typically oversee teams and agency relationships, set strategy, and work closely with executive leadership.

Where Marketing Jobs Are Concentrated in Atlanta

Different parts of the metro area tend to host different types of employers.

Midtown Atlanta

Best for: Tech, startups, creative roles, innovation-focused marketing

Key attributes:

• Home to Georgia Tech, which feeds the local tech and startup scene
• Many fast-growing companies, coworking spaces, and innovation labs
• Good for digital marketing, product marketing, and growth roles

Buckhead

Best for: Corporate marketing, professional services, luxury brands

You’ll find:

• Large corporate offices
• Financial services, real estate, consulting, and high-end retail
• Strong demand for brand, corporate communications, and B2B marketing

Downtown Atlanta

Best for: Government, public institutions, tourism, events

Includes:

• Georgia State University
• Government agencies and public authorities
• Tourism and event-related marketing (conventions, attractions, hospitality)

Perimeter, Cumberland, and Suburban Hubs

Best for: Corporate marketing, healthcare, and mixed industries

These areas (Sandy Springs, Dunwoody, Cumberland, Alpharetta, etc.) host:

• Healthcare companies and hospital systems
• Insurance, telecom, and enterprise tech
• Corporate HQs with in-house marketing teams

Major Types of Employers Hiring Marketers in Atlanta

You can find marketing opportunities across many sectors. Common employer types include:

1. Corporate Headquarters and Regional Offices

Atlanta hosts or supports major operations for:

• Consumer brands
• Airlines and transportation companies
• Logistics and supply chain companies
• Financial services and insurance
• Telecom and software firms

These employers frequently recruit:

• Brand managers and strategists
• Digital and performance marketers
• Internal and external communications professionals
• Marketing analysts and CRM specialists

2. Marketing, Advertising, and PR Agencies

Agency work in Atlanta typically offers:

• Exposure to multiple client industries
• Fast-paced project work
• Strong experience in digital campaigns, social content, and branding

Common agency roles:

• Account coordinator / account manager
• Media planner / buyer
• Digital strategist
• Creative (copywriters, designers, art directors)
• PR and communications specialists

3. Tech and Startup Community

Atlanta’s tech ecosystem creates demand for:

• Product marketing managers
• Growth marketers
• Demand generation specialists
• Lifecycle / CRM marketers

These roles often combine marketing with analytics, experimentation, and cross-functional work with product and engineering.

4. Nonprofits, Education, and Healthcare

Many Atlanta-area nonprofits, universities, and hospital systems maintain in-house marketing and communications teams.

Common roles:

• Communications specialist
• Community engagement / outreach marketing
• Fundraising / development marketing
• Patient or student recruitment marketing

Typical Skills Atlanta Employers Look For

Most marketing job descriptions in Atlanta emphasize a core mix of technical skills and soft skills.

Core Technical Skills

• Digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads)
• Social media management and content scheduling tools
• Email marketing and CRM platforms
• Basic design tools (Canva; sometimes Adobe Creative Cloud)
• Analytics (Google Analytics, dashboards, basic Excel)
• SEO and content optimization
• Copywriting and editing for web, email, and social

More advanced or specialized roles may ask for:

• Marketing automation (HubSpot, Marketo, Pardot, etc.)
• A/B testing and conversion rate optimization
• B2B lead generation and account-based marketing
• Data visualization and reporting experience

Soft Skills That Matter Locally

• Communication: clear writing and presenting, especially in cross-functional teams
• Collaboration: working with sales, product, design, and external vendors
• Time management: many Atlanta roles support multiple markets and time zones
• Adaptability: adjusting campaigns based on performance and changing business needs
• Local awareness: understanding Atlanta’s demographics, neighborhoods, and cultural events can be a plus in roles with local audiences

Entry-Level Marketing Jobs in Atlanta: How to Get Started

If you’re early in your career, Atlanta is friendly to entry-level candidates—especially if you’re willing to start in a coordinator or assistant position.

Ways to Build Experience Locally

• Internships:

  • Large companies and agencies often recruit summer and year-round marketing interns.
  • Universities like Georgia State University (Atlanta campus) and Georgia Tech (North Avenue NW) frequently post internship listings for students and recent grads.

• Freelance or project work:

  • Offer to help local small businesses, nonprofits, or community organizations with social media, newsletters, or basic website content to build a portfolio.

• Campus or community involvement:

  • Student clubs, local arts organizations, and community events often need help promoting their work.

What to Highlight on Your Resume

For Atlanta entry-level marketing roles, it helps to show:

• Examples of content you’ve created (posts, emails, blog articles)
• Any experience with analytic tools (even basic reporting)
• Local connections or knowledge, if the role targets Atlanta-area audiences
• Clear interest in specific areas (for example, “social media marketing” or “email campaigns”)

Mid-Career and Senior Marketing Roles in Atlanta

For professionals with 3–10+ years of experience, Atlanta offers:

• Team lead positions in corporate marketing departments
• Account leadership roles in agencies
• Channel specialist roles (SEO, paid media, lifecycle marketing)
• Director or VP paths in larger organizations

To move into leadership here, employers often look for:

• Proven ability to set strategy and measure results
• Experience managing budgets and/or agencies
• Comfort presenting to senior management or clients
• Experience with multi-channel campaigns (not just one platform)

Typical Salary Ranges for Marketing Jobs in Atlanta

Exact pay varies by employer, industry, and your experience, but Atlanta’s marketing salaries generally align with other large metropolitan areas in the Southeast.

Below is a simple, high-level reference for common roles:

*These are broad estimates, not guarantees. Pay can be higher in certain industries (tech, finance) or for highly specialized expertise.

How to Find Marketing Jobs in Atlanta

1. Online Job Boards and Company Career Pages

Most Atlanta marketing roles are posted on major job boards and individual company websites. Helpful strategies:

• Filter by “Atlanta, GA” or “Hybrid in Atlanta, GA”
• Use keywords like “marketing coordinator,” “digital marketing,” “social media manager,” “brand manager”
• Search both “Atlanta” and nearby suburbs such as Sandy Springs, Dunwoody, Alpharetta, Marietta, and Decatur

2. Local Networking and Professional Groups

In Atlanta, networking can make a significant difference.

Organizations to consider:

• AMA Atlanta (American Marketing Association, Atlanta chapter) – hosts marketing meetups, panels, and networking events around the metro area.
• PRSA Georgia (Public Relations Society of America – Georgia Chapter) – useful if you lean toward PR or communications.
• Technology Association of Georgia (TAG) – includes marketing-related events within the tech community.

Events are often held in Midtown, Buckhead, and Perimeter-area venues, making them accessible from much of the city.

3. College and University Career Centers

If you are a student or alum of a local school such as:

• Georgia State University (various downtown campus buildings)
• Georgia Tech (North Ave NW area)
• Emory University (Druid Hills / Clifton Road)

Their career services centers often maintain job boards, employer info sessions, and alumni networks that regularly feature marketing roles.

4. Atlanta-Area Recruiters and Staffing Firms

Some marketing and creative roles are filled through recruiting and staffing agencies. These firms may place:

• Contract or temporary marketing staff
• Temp-to-perm marketing roles
• Full-time direct-hire marketing professionals

It can help to share a portfolio and clearly communicate your target roles and industries.

Building a Marketing Portfolio in Atlanta

A strong portfolio helps you stand out in the local market, especially for digital, social, and content roles.

Consider including:

• Social media posts or campaigns you created, with results if available
• Email campaigns (screenshots, copy samples, subject lines)
• Blog posts, landing pages, or web copy you wrote
• Analytics snapshots (traffic growth, engagement rates, leads generated)
• Any campaigns tied to Atlanta audiences or events (local festivals, sports, neighborhoods)

If you don’t have enough professional work yet, you can:

• Create sample campaigns for a hypothetical Atlanta business or event
• Volunteer to help a local nonprofit, small business, or neighborhood association and use that work (with permission)

Remote vs. On-Site Marketing Jobs in Atlanta

Many Atlanta companies now offer:

• Hybrid roles – a mix of office days (often in Midtown, Buckhead, or Perimeter) and work-from-home days
• Fully remote roles – especially with tech and digital-first companies

However:

• Agency positions and roles that involve events or local partnerships may still prefer candidates who can travel within the metro area.
• Some employers use their Atlanta office as a regional hub and expect occasional in-person meetings.

When applying, review:

• On-site expectations
• Whether the job description mentions “Atlanta-based candidates only” or “within commuting distance”

Tips for Standing Out in the Atlanta Marketing Job Market

Use these practical steps tailored to the local scene:

1. Tailor your resume to Atlanta roles

   • Mention any familiarity with Atlanta markets, audiences, or communities if relevant.
   • Highlight experience with digital tools and analytics, which are in steady demand.

2. Show results, not just responsibilities

   • Use bullet points like: “Increased social media engagement by X%,” or “Helped generate X qualified leads per month.”

3. Learn common tools used in Atlanta workplaces

   • Many employers value comfort with Google Analytics, email platforms, basic design tools, and CRM/marketing automation systems.

4. Network intentionally

   • Attend local marketing meetups or panel events.
   • Connect with Atlanta-based marketers and recruiters; mention specific roles or companies you’re targeting.

5. Stay flexible on role titles

   • Many Atlanta companies use different titles for similar responsibilities. A “Communications Specialist” in one office might do work similar to a “Marketing Specialist” in another. Read the duties, not just the title.

Helpful Atlanta Locations and Resources to Know

While most job searching happens online, a few local institutions are especially useful:

• Georgia Department of Labor Career Center – Atlanta Area
  Offers job listings, resume workshops, and career support that can include marketing and communications roles.

• Local Public Libraries (e.g., Atlanta-Fulton Public Library System, Central Library on Forsyth St NW)
  Often provide free internet access, resume workshops, and career resources.

• Atlanta Workforce Development and Career Services Programs
  City and county workforce initiatives occasionally run training, job fairs, or upskilling programs that include office, tech, or digital skills helpful for marketing roles.

Marketing jobs in Atlanta span almost every industry, from Fortune 500 headquarters to neighborhood nonprofits. By understanding where the jobs are, what skills local employers value, and how to navigate Atlanta’s professional networks, you can position yourself for the roles that fit your interests and experience.